Barbara R. “Barbie” Hawkins-Turner

**** ******* ****** *********, ** 33020

407-***-**** aboky5@r.postjobfree.com

LinkedIn - http://www.linkedin.com/pub/barbie-hawkins/6/432/923

Goal: Seeking opportunity in South Florida in marketing through advertising, account management, corporate

representative of product or service, trade show representative, Community Relations or Public Relations.

Experience Summary: 15 years of professional experience with valuable knowledge of events, brand

management, Broadcast Radio & digital advertising sales, promotional marketing, trade shows as well as

social media and marketing. Strong emphasis in generating revenue through research, planning, and

execution that delivers results.

Professional Experience

Clear Channel Media + Entertainment Account Executive 2/12 – 12/12 Charlotte, NC

• Generate revenue through outside sale of Broadcast Radio selling traditional commercials, digital

media including streaming audio and digital ads, event sponsorship, promotions, endorsement

campaigns and iHeartRadio

• Create custom integrated marketing campaigns utilizing the radio station reach and demographics of

listeners to meet clients marketing needs. Listening Audience reached with Country (WKKT

99.6 The Kat), Classic Rock (WRFX 99.7 The Fox), and Variety Hits (WLKO 102.9 The Lake) formats,

websites and events

• Business Development self-created through research, cold calling, planning, in person meetings,

custom presentation and negotiations

• Emotion filled, creative copywriting

• Collections

• Utilize Social Media platforms Facebook and Twitter to showcase station events and interact with

clients that have social media incorporated into their campaign

• Generated sales in excess of $180,000 in 2012 and $100,000 for 2013 with annual contracts booked

The Sunshine Group Account Executive 8/08 – 1/12 Maitland, FL

• Independent sales representative for promotional items distributorship

• Exceeded sales of $500,000 in 2008/2009

• Maintain relationships with ongoing clients, as well as seeking new business opportunities with inside

and outside sales practices

• Manage and maintain contact with Domestic and Overseas suppliers throughout the order and delivery

process

• Incorporation of Social Media sites LinkedIn, Twitter and blog to raise awareness of promotional

products brands, new products, education and increase top of mind awareness of promotional products

and application of product as related to an event or industry

• Representative of company at trade shows presenting brands and products

• Generate Direct Mail as a self-promotion to drive sales with a successful response rate

• Weekly contact with buyers to promote sales, new products and special offers through LinkedIn,

Twitter, blog platform and email

• Use of self-promotion with personal advertising on promotional items to increase sales

• Represent The Sunshine Group as a guest speaker to college level students studying advertising and

marketing; presenting creative ways to brand and market businesses through Advertising Specialties

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Barbara R. “Barbie” Hawkins-Turner

1857 Jackson Street Hollywood, FL 33020

407-***-**** aboky5@r.postjobfree.com

LinkedIn - http://www.linkedin.com/pub/barbie-hawkins/6/432/923

Match-Up Promotions Account Executive 7/04 – 8/08 Longwood, FL

• Outside sales and continuous contact with clients and in order to assess needs and generate revenue

• Directly responsible for prospecting, cold calling, servicing, order entry and invoicing of clients and

responsible for monthly aging collections

• Scope of orders range from customized speculative orders to multiple-thousand piece orders

simultaneously

• Built contacts and sale of products thru the use of LinkedIn and Twitter to share concepts and products

with potential buyers

American Marketing Development Traffic Manager 2/04 – 7/04 Longwood, FL

• Manage the flow of work through the advertising agency process in order to meet deadlines

• Copy writing of radio commercials for agency clients

• Purchase of radio advertising schedule for agency clients

Radio Disney/ABC Radio Account Executive 9/02 -10/03 Celebration, FL

• Creation and implementation of promotions, commercial copy writing, written proposal presentations

and negotiations to meet client marketing needs

• Set up and execution of live events including demonstrations and sampling that target children and

families tuning to Radio Disney AM990 and logging onto www.radiodisney.com/orlando

Clear Channel Communications Account Executive 4/00-9/02 Maitland, FL

• Met and exceeded monthly radio advertising budgets up to $95,000

• Generate revenue through the development and sale of business to business advertising campaigns,

sponsorships, trade show and event booths, Internet advertising and promotional events targeting radio

format audiences that include “Baby Boomers” (Cool 100.3 FM Oldies) and Top 40 (XL 106.7FM)

listening audiences

Education

University of South Florida B.A. Sociology 8/94 - 8/96 Tampa. FL

Brevard College A.A. Liberal Arts 8/92 - 5/94 Brevard, NC

Colligate Athlete Women’s Soccer 1992, 1993, 1995

Additional Skills

Proficient in Microsoft Office Suite (Word, Excel, Power Point); including Great Plains and Project Manager.

Regular updates of industry sales knowledge, business networking and social media networking sites including

Twitter, LinkedIn, Facebook and Blog formats

Volunteer

American Advertising Federation – Orlando

• Board of Directors – 2008-2009, 2009-2010

• Recruitment committee for Board of Directors – 2008

• Orlando ADDY Awards Promotion Committee Member – 2007, 2008, 2009

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