Sales Marketing

S.R. Sriganesh

*/**,******* *****,

Behind Cheran Nagar,

Coimbatore - 641029.

E-mail: ***********@**********.***

Mobile: 099********,097********

Experience Summary:

Over 10 years of experience in marketing, new product launch

strategies and business development of Educational software packages,

Industry leading software and solutions from IBM and Agro products.

Delivered significant business results by constantly exceeding target

revenues and implemented innovative sales and marketing methodology,

forecasting, customer analytics and demand generation strategies.

Strengths:

. Capability of developing and sustaining strong network of

distributors/dealers

. Efficient and successful Customer Relationship Management and

negotiation skills that boosts sales

. Team Spirit, Integrity, Hardwork and Loyalty to the Organization

Academic Qualification:

. M.B.A. from R.V.S. Institute of Management Studies and Research,

Coimbatore, Bharathiyar University (1999 - 2001)

. Specialization in: Marketing & Systems

. B.B.A. from Sengunthar Arts & Science College, Thiruchengode, Madras

University (1996 - 1999)

Professional Experiences:

Formative Software Solutions (IBM Business Partner): Jun 2011 - till date

Designation : Sales Head, Tamilnadu (excluding Chennai)

Job Description : Sales and Marketing of IBM products/solutions

to Indian MSMEs with

accountability for sales achievement

and customer satisfaction;

< Develop sales & marketing strategic business plans

< Lead generation, analysis and lead tracking

< Understand and qualify the business issues of an

opportunity, building business case and presenting IT

solutions to business

< Pre & post-sales support-pricing, technical

clarifications & delivery in coordination with the

backend technical/business teams

< Organize marketing and end user events

< Coordination with IBM Regional Head for business strategy

planning, effectiveness of marketing tactics and Business

Partner Performance reviews and improvements

Raman International Institute of Information Technology: Apr 2007 - May

2011

Designation : Territory Head, Tamilnadu

Job Description : Responsible for launch and promotion of

International University

Publications and Educational software

solutions of the company in the

newly formed Tamilnadu Business Unit.

< Performed comprehensive market and competition analysis

of the company's institutional products and defined

market opportunity

< Developed institutional relationships and created product

demands

< Worked closely with the institutions in defining future

product requirements and coordinated with the company's

IT team in incorporating and rolling out the updated

version of the product.

< Performed product campaigns through participation in

institutional Associations' meetings

< Appointed distributor, negotiated and closed partnership

agreements with the distributor and ran joint 'go to

market' campaigns with the distributor

< Developed new strategic plans to monitor sales and

improve product penetration

Achievements : Achieved more than 300% of target revenue within 6

months of

inception of the Tamilnadu Business

Unit. Made very effective

channels of distribution and a

constant long-term revenue to the

company. Provided innovative

marketing ideas and applied the same

for product promotion and revenue

generation.

EID Parry (India) Ltd : - April 2002 - March 2007

Designation : Area Manager, Nilgiris

Job Description : Responsible for promotion of the agricultural products

of the

company in Nilgiris District.

< Hired, trained and managed sales personnel

< Appointed dealers throughout the district and

effectively managed the dealers network

< Conducted monthly review meetings with the sales team

for status update, sharing ideas for performing in a

competitive market and motivating the team through

incentives and prizes

< Provided strategic plans for demand generation

< Performed product campaigns and promotion through

advertisements in media, road-shows, field demo and

customer meetings

< Designed new schemes and packages for dealers to promote

sales

< Conducted regular market survey of company products and

competitor products

< Ensured faster supply for demands through effective

inventory control

Achievements : Launched EID Parry products in Nilgiris District

(Tamilnadu).

Promoted the products so that EID products are the most

sought

after products in the District.

Avon Marketing & Co :- June 2001 - March 2002

Designation : Marketing Executive

Job Description : Responsible for marketing of financial

products

< Personal loans (Bank of Baroda, ICICI, HDFC)

< Credit cards (Bank of Baroda, ICICI, HDFC)

Achievements : Achieved more than the given target.

Signature

(S.R SRIGANESH.)

Current Salary : 4 lakhs 20 thousand per annam

Expected Salary : 5 lakhs above [pic]

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