Marketing Sales

LORI SAVKA

PORT ST. LUCIE, FL (WILL RELOCATE TO SOUTH FLORIDA)

Email: *********@*****.***

Portfolio: www.bigideas4business.com

Mobile: 954-***-****

OVERVIEW: Hands-on Marketing Communications professional and Addy Award

winning copywriter brings extensive copywriting and creative direction

experience in all venues - traditional, online and social. Proactive leader

of teams and projects. Strong editing, corporate communications, brand

marketing, direct response, e-commerce, publications, newsletters,

promotions, press releases and account management. Conceptual thinker with

strong organizational and leadership skills who can manage multiple

projects and priorities and thrives in a fast-paced, deadline-driven

environment.

EXPERIENCE:

. Real estate, home builder - Lennar Homes / Village Builders, Texas

. E-commerce

. Ad agency

. Corporate in-house marketing

. Marketing projects and events

. Strong MS Office (PowerPoint, Word, Excel) and QuarkXPress; some

Photoshop, CS6

SKILLS:

. Excellent communication and interpersonal skills

. Attention to detail, organization

. Proactive self-starter who can work independently and collaborate with

teams

. Copywriting, editing, proofreading, AP style, compliance, creative

concepts and direction for copy and design, blogs, social media

. Marketing projects and materials (from concept, copy and design to

production, execution and optimization), including print ads,

brochures and collateral material, TV and radio spots, newsletters,

direct mail, storyboards, sales promotions and contests

. Brand and corporate ID (logo, name, tagline, mission statements,

voice, style guides)

. E-commerce, websites, email campaigns, newsletters, banner and display

ads, landing pages, sales funnels, SEO/SEM, content, and site

optimization

. Corporate communications, PR and events, publications, newsletters,

press releases, press kits, white papers, corporate videos, reports,

trade shows, events

. Management of creative teams, projects and accounts

. Liaison to media, corporate partners, customers/community, vendors,

manufacturers, printers, developers, executive team, production

studios and creative agencies

WORK HISTORY:

E2E, Inc., Livonia, MI - Creative Director

2011-Present

Responsible for brand standards, website and marketing campaigns for web,

direct mail, print and social media. Work with vendors, partners and

international project teams in US and China.

PetPlace.com/PetProductAdvisor.com, Boca Raton, FL - Senior Copywriter

2008-11

Developed web-based marketing promotions for this Top 10 Nielsen Website,

including e-commerce landing pages with average CTR of 15.6% (highest CTR

was 73.4%). Analyzed and optimized marketing performance through A/B split

testing. Wrote newsletters and website content. Created marketing

promotions for paid advertisers and company's e-commerce site.

(PetPlace.com made the Inc. 500 List of Fastest Growing Companies in 2010 &

2011)

Boca Java, Deerfield Beach, FL - Director Marketing Communications

2006-07

Developed online and offline marketing promotions from concept through

completion that tripled sales for this innovative gourmet coffee company.

Created branded TV, radio, direct mail, email, affiliate and Web

promotions. Worked with media, production studios, talent, vendors,

printers, partners and in-house design teams to meet project objectives on

time and within budget. Scripted and placed radio and TV spots, including a

$1.5 million national CBS radio campaign with Sean Hannity; a 13-week talk

radio promotion with sportscaster, Joe Rose; and a local TV campaign with

Comcast Spotlight Cable. Wrote corporate press releases, media kit, website

content and promotional copy. Created multi-media promotions that tripled

donations to charity Operation Million Cup, sending gourmet coffee to U.S.

troops in Iraq and Afghanistan.

eDiets.com, Deerfield Beach, FL - Marketing Creative Services Director

2004-06

Ran creative marketing department for this #1 nutrition and healthy living

website. Developed branded creative concepts, names and taglines.

Positioned new eDiets products and partner brands, including Atkins and the

Mayo Clinic. Created banner ads, which received the highest click-through

rates of any banners on AOL at the time. Created print, radio, Web and

direct mail promotions, media kit and company brochure. Developed creative

standards and a procedural process for creative projects. Managed a six-

person creative team and all department projects.

Led a high-profile book and magazine project with Time Life Books. As

managing editor and creative director I oversaw all design and content,

wrote and edited copy. Served as liaison to publishing execs at Time Life.

Managed contributors, timelines and file output.

InterMedia, Ft. Lauderdale, FL - Senior Copywriter and Account Manager

2003-04

Wrote copy for print ads, websites, direct mail, press releases, brochures,

promotional materials, catalogs and collateral for Warner Bros., SunPass

and other agency clients. Managed all marketing projects for agency's

largest account, Warner Bros. Publications.

Alamo, Ft. Lauderdale, FL - Senior Copywriter

1999-2000

Created print ads, radio spots, brochures, billboards, airport dioramas,

corporate videos, travel agent promotional marketing materials, catalogs,

press releases, press kit, and partnership promotions with Universal

Studios, Hard Rock Caf and Kennedy Space Center. Maintained corporate

style guide for Alamo's Drive HappySM brand.

Rick Case Automotive Group, Ft. Lauderdale, FL - Director Marketing and PR

1998-99

Created print, TV and radio marketing for 12 Rick Case automotive

dealerships in FL, GA and OH (including the world's largest Acura and

Hyundai dealerships). Wrote press releases and feature articles. Worked

with local media and the Boys and Girls Clubs to promote the Rick Case

Bikes for Kids charity program in all three states. Wrote and designed five

quarterly customer newsletters and a monthly team newsletter.

Leon Shaffer Golnick Advertising, Ft. Lauderdale, FL - Creative Director

1990-97

Developed nationally copyrighted and branded advertising campaigns for

hospitals, financial institutions and automotive dealerships at this full-

service South Florida advertising agency. Campaigns included jingles, radio

and TV spots, print ads, brochures, newsletters, on-hold messages and

collateral materials. Wrote copy, directed campaign creative. Managed key

flagship accounts. Ran Creative Department, oversaw production schedules

and performed studio voice-overs. Served as creative lead in all corporate

sales presentations.

EDUCATION:

DUQUESNE UNIVERSITY (Pittsburgh, PA) . Dean's List

BA, Journalism & Communications (double major with a concentration in

Advertising)

PROFESSIONAL AWARDS: Multiple Addy Awards for creative concept & copy

writing

ONLINE PORTFOLIO: http://www.bigideas4business.com/

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