Marketing Manager

NAME

***** ********** *****, #****, **** Prairie, Minnesota 55344

****.*********@*****.***

- MANAGER DIRECTOR -

Focus of Interest: Interactive/Digital Marketing

--- QUALIFICATIONS PROFILE

Goal-driven, motivated, and creative professional offering extensive experience in various aspects of website, mobile and digital marketing strategy, planning and development.

- Innovative individual, known for creative thinking and commitment to deliver high-end value and successful results on well-planned and properly executed digital marketing strategies.

- Multifaceted and results-oriented, with the capability of achieving remarkable growth, higher revenues, expanded visibility, and influence in complex areas.

- Versatile and hands-on leader and team player, with strong organizational and program implementation skills; recognized for well-defined business acumen and outstanding problem-solving, technical, and leadership aptitudes. Relied-upon authority and industry expert, with a full spectrum of capabilities.

- Technically proficient with Microsoft Office Suite (Word, PowerPoint, Excel, and Access).

--- AREAS OF EXPERTISE

Research and Analysis

Strategy Planning and Implementation

Project Leadership and Team Building

Online and Mobile Development Management

Business Strategy

Marketing Communications

Mobile and Emerging Technologies Strategy

Relationship and Stakeholder Management

--- PROFESSIONAL EXPERIENCE

CONFIDENTIAL

Marketing Manager – Interactive Marketing 2010-Present

Gather, review, and evaluate client feedback while keeping abreast of current competitive, industry, and channel best practices for possible application to organization’s online capabilities. Deliver exceptional support in attaining business objectives, driving optimum results, and meeting client needs by leading the development and implementation of strategic plans and roadmaps for online capabilities. Demonstrate leadership skills in aiding team consisting of business analysts, project managers, developers, architects, and designers in handling project deliverables; consistently managing team to scope, costs, and timelines. Render assistance with the generation of use cases, process flows, simulations and prototypes, and test cases. Provide keen oversight to the testing and launch validation. Administered website dashboard and global navigation to drive client site to parity with the company’s competition.

Notable Contributions:

- Established a reputation for continuously handling increasing responsibilities to take over the role of Mobile Marketing Manager.

- Displayed excellent leadership in initiating monthly mobile market landscape email for leaders within Interactive detailing trends, new technologies, emerging news, and competitive analysis, including impact statements and recommendations.

- Played a pivotal role in spearheading two separate strategies with high visibility within the organization, which topped the core curriculum for new leaders development plan.

- Contributed strategic insights in developing and implementing strategy that promoted public website, which immediately impacted the total IE 7 and lower usership, dropping from more than 9% to less than 3% in six months; while also supporting users to get the best online experience through IE 8/9, Firefox, Chrome, or Safari.

- Delivered exemplary performance in regularly updating leadership on status and issues; delivering experience recommendations; conducting competitive research; and managing several projects from conception to implementation.

- Successfully managed large client facing website improvement which included restructuring the public and client site into one consistent site, in collaboration with multiple teams including technology, testing, user experience, site experience, and business analysts.

- Consistently earned recognition at mid-year and year-end reviews as a top performer surpassing expectations and gaining the above target for annual incentive awards.

- Leveraged adeptness in developing and tracking key success measures as well as in fostering open lines of communication throughout the organization.

- Championed and completely oversaw a security enhancement to the client facing website on time, under budget and within full scope.

- Delivered exemplary performance in overseeing an asset and liability aggregation solution for clients that enhanced self-awareness of the policies of large organizations.

- Effectively strengthened the client strategy including a detailed SWOT analysis.

- Gained knowledge of emerging digital including a deeper familiarity with Social Media and Organic/Paid Advertising (SEO/SEM).

--- OTHER EXPERIENCE

CARVAL INVESTORS, LLC (FORMERLY CARGILL VALUE INVESTMENT, A DIVISION OF CARGILL, INC.) - MINNETONKA, MN (2004-2010)

Investment Analyst–Residential Loans / Asset Backed Securities 2007–2010

Senior Investment Coordinator–Global Credit Strategies 2004-2007

HORIZON MILLING, LLC (SUBSIDIARY OF CARGILL, INC.) - WAYZATA, MN

Merchant 2003-2004

MERRILL LYNCH - ST. PAUL, MN

Financial Advisor Certified Financial Manager (CFM) Assistant Regional Sales Manager–Private Client Group 1999-2003

--- EDUCATION

Master of Business Administration with Emphasis on Marketing (In Progress; Expected Completion Date: May 2013)

W.P. CAREY SCHOOL OF BUSINESS – ARIZONA STATE UNIVERSITY - TEMPE, AZ

WP Carey Ambassador Program Member

Bachelor of Science in Business Administration with Emphasis on Finance (1999)

UNIVERSITY OF NEBRASKA - LINCOLN, NE

Northwestern Mutual Life (junior year internship)

--- PROFESSIONAL TRAINING

Certification in Google AdWords (In Progress)

Situational Leadership and Situational Leadership II

--- AFFILIATION

Arizona State University, WP Carey School of Business Ambassador Program - Ambassador

--- ACTIVITIES

Kansas City Barbeque Society – Certified Barbeque Judge

Various Non-Profit Organizations – Volunteer

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