Account Executive Service

PENELOPE FIELDS

New York City **************@*****.*** 917. 679. 0438

www.linkedin.com/pub/Penelope-fields/4/811/92

QUALIFICATION SUMMARY

Experienced and dedicated professional with strong leadership, organizational and relationship-building skills, focused on providing positive results and exceptional service.

Seeking position where I can provide top-level support to a company in need of a strong business professional with an exceptional track record.

CORE COMPETENCIES

• Demonstrated capacity to provide comprehensive executive support for senior level staff and clients

• Excellent organizational skills with experience scheduling and providing necessary materials for meetings, coordinating travel, and managing all essential tasks

• Professional demeanor that is highlighted in all communications; written and verbal

• Adept at managing all phases of project life cycle, from needs assessment through implementation

• Adaptive to changing market conditions and actively seek out market trends and target insights using research to aid in development of business opportunities

• Resourceful, proactive and flexible, recognized as both a decisive leader and collaborative team player with ability to multi task in a fast paced environment

• Personable. Recognized as company morale booster and appointed chairman of an action team developed to foster company culture and build camaraderie amongst workers

EXPERIENCE:

CARTER FIELDS, LLC, NEW YORK, NY & SARASOTA, FL 2010- Present

Founded small marketing and promotions company to fill a unique niche; providing clients with the best of two worlds: Big agency marketing experience with the personalized service often only found in smaller agencies.

Developed and implemented new brand identity guidelines, marketing programs, collateral, packaging and PR for The Spice & Tea Exchange

GREY WORLDWIDE, NEW YORK, NY 1990 – 2010

SVP, Account Director (2007 – 2010)

VP, Management Supervisor (1998 -2007)

Account Supervisor (1993 – 1998)

Senior Account Executive (1990 – 1993)

PENELOPE FIELDS 917-***-**** **************@*****.***

GREY WORLDWIDE (continued)

J.M. Smucker Company (2006 – 2010):

Responsible for the management and service of the J.M. Smucker account, which includes the Smucker’s, Jif, Crisco, Pillsbury, and Martha White brands ($44MM combined billings).

Primary contact for senior clients across all divisions of the company.

Playtex (2007 – 2008):

Managed Playtex Infant Care and Banana Boat sun care brands simultaneously with the Smucker’s brands while EVP was out on maternity leave

Panasonic Corp. of America (1990 – 2006):

Overall responsibility for the Panasonic account, representing a large portfolio of products including Plasma TV, Digital cameras, DVD, Portable audio, Cell Phones, Home Appliances, and Batteries ($40 - $50MM annual billings).

MAJOR ACHIEVEMENTS

• Introduced new tools and procedures to The Spice & Tea Exchange allowing their franchises to easily customize and produce their own brand – compliant marketing materials

• Assisted with new business pitch that resulted in the win of the IBC account, bringing an additional $15MM of billings into the agency

• Actively seeked out alliance with major smoke alarm company to partner with Panasonic that resulted in increased awareness, sales and distribution of Panasonic batteries.

• Directed and executed new branding campaign for Smucker’s flagship products to help defend #1 position and stave off competition from Private label.

• Spearheaded launch of Crisco Olive Oil to help contemporize the brand and overcome negative brand associations. Brand awareness increased 9 points during intro period.

• Crisis Management. Helped develop TV and Print campaign overnight for Jif in response to a peanut butter recall. Jif was not involved in the recall but it was essential to preserve the brand’s reputation and inform consumers that Jif was safe to eat.

• Played key agency role in developing new Panasonic brand line “Ideas for Life”, introduced in 2002 and adopted for global use in 2003.

• Maintained agency’s most profitable account (1990 – 2006) and helped increase billings from $22MM to $50MM.

• Orchestrated technology seminar during 2005 Advertising Week in NY that provided Panasonic Broadcast division with the means to get their new HD equipment exposure in the advertising and production community – providing agency an opportunity to work with the broadcast division and expand responsibilities beyond the consumer sector.

• As chairman of the Mirth committee was responsible for running the Agency bar, serving 300+ people per occasion, coordinating special events and creating theme parties all in service of boosting company morale.

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