Communications Specialist, Writer/Editor, Project Manager

Wendy Rosen 416-***-****

**********@****.*** www.wendyrosenwriter.com

http://wendyrosenwriter.blogspot.com

Well Planned, Well Executed Communications

Core Skills

. STRATEGIC SKILLS:

o developing/executing communication plans for internal/external

newsletters

o managing projects from concept to publication ensuring they are

completed on time/on budget

o developing/executing story lines for news pages/newsletters;

working with or setting deadlines

o managing approvals process

o listening to what the client wants to achieve and creating a

product that achieves that goal

. Journalistic skills:

o writing (articles, messages, press releases, talking points,

website and blog, The Write Stuff

http://wendyrosenwriter.blogspot.com ) for internal/external

audiences

o researching and interviewing subject matter experts

o editing material supplied by others to ensure accuracy, consistency

and style

o photography

o print production (paper, magazine, newsletter and promotions)

o uploading material to intranet

. Organizational skills:

o planning, scheduling and prioritizing multiple projects in a fast-

paced environment

o working well under pressure and successfully meeting tight

deadlines

. Interpersonal skills:

o managing public/staff requests and concerns

o working well with others (colleagues, managers, stakeholders,

suppliers) to achieve goals

o thriving in a multicultural environment where sensitivity and

confidentiality are required

. Computer skills:

o working knowledge of Word, Publisher, Outlook and PowerPoint

o exposure to Photoshop Elements

o social media skills

o website development workshop (created own website -

www.wendyrosenwriter.com)

o committed to learning other programs as required

Professional Experience & Achievements

SELF EMPLOYED

Writer/Editor/Consultant/Project manager

May 1991 - Present

. Edited the Commission to Promote Sustainable Child Welfare's

Accountability Report (Sept 2012)

. Edited the memoirs of Robert Lunney, a retired police chief. His book,

Parting Shots: My Passion for Policing, was launched in April. The

Acknowledgement section reads: To Wendy Rosen of Toronto, the editor of

this memoir, I owe heartfelt thanks for proposing lucid and helpful

suggestions for unscrambling my oftentimes strangled sentence structure,

and for her patience and meticulous attention to detail. Her coaching

vastly improved the finished product.

. Produced a book for Baycrest Centre on intergenerational photography.

. Provided communications strategies to a professional photographer,

helping her organize and arrange photography exhibits, then produced

promotional material to support the exhibits.

. Past clients include West Park, Baycrest, Sunnybrook and St. John's.

Lakeridge Health Corp.

Oshawa, Ontario

Writer (Part-time)

August 2000 - April 2009

. Developed and guided Lakeridge's first Community Report, a quarterly

newsletter highlighting the hospital's people and programs. This evolved

into Community Connection, a 10 times a year page in four local

newspapers that I guide from concept to publication working with outside

suppliers.

. Developed, wrote, edited and published a bi-weekly employee newsletter

featuring stories about people, innovations and activities which allowed

staff stretched across multiple sites to feel connected.

. Worked with various departments to help promote their initiatives.

. Edited and coordinated publication of the Durham Regional Cancer Centre

Physician Guide.

. Created an outstanding photo op when four MPPs came to present cheque for

dialysis treatment. Before presentation, found patient receiving

treatment who was on wait-list for kidney transplant. Afterwards, asked

the MPPs to pose with patient holding the large cheque. All

reporters/photographers followed, took picture and talked to patient

about the need for more donors. Presented Lakeridge in a great light.

. 2008 Service Excellence Award (presented to Communications team)

The Canadian Jewish News

Toronto, Ontario

Features Editor (Began as Freelancer)

April 1985 - April 1991

. Transformed a full-colour glossy magazine that was published twice a year

into a product that had both style and substance. It ranked quite high in

a readership survey conducted after a couple of issues.

. Produced many supplements over the years but the greatest achievement was

the first Party supplement. We hoped for eight pages and after two weeks

it was clear this product was just what advertisers wanted. The first

issue was 32 pages. As Advertising kept me in the loop, I had enough copy

and photos.

. Planned/guided two specialty weekly sections and all special

supplements/pages.

The Toronto Sun

Toronto, Ontario

Rewrite Desk

December 1984 - March 1985

The Expositor

Brantford, Ontario

Family Editor

April 1975 - November 1984

. Planned/determined coverage for two to eight pages daily and for four

special editions. Once received a note from the Publisher that he was

pleased by the positive public response he received concerning the

content and layout of the pages.

. Served on a committee which redesigned the paper. Many of our ideas were

launched on my pages.

. Wrote a profile on Hans Selye, at the time a renowned stress/distress

expert from Montreal. I won my first of two Western Ontario Newspaper

Awards for the feature.

. Began a tradition of writing a series of articles examining different

aspects of the same subject.

The Canadian Press

Editor

January 1974 - January 1975

The Willowdale Post

Assistant Editor

June 1973 - January 1974

The Stittsville News

Stittsville,

Ontario

Reporter/Photographer

July 1972 - November 1973

Education

DIPLOMA IN JOURNALISM RYERSON

1972

Bachelor of Applied Arts Ryerson

1979

Professional Memberships

NETWORK OF PR PROFESSIONALS TORONTO MARKETING

COMMUNITY GROUP

Employee Communications and Engagement Public Relations and

Communications Professionals

Volunteer Commitments

DOWNSVIEW SERVICES FOR SENIORS

Community Outreach & Fundraising Committee

October 2012 - Present

Our Home No Dome Committee

May 2008 - Present

Heart and Stroke Foundation

January 1997 - May 1998

Communications/Marketing Committee

Chai-Tikvah Foundation

January 1993 - January 1996

Board of Directors

Hadassah Bazaar

Winter 1992

New Initiatives Committee

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