Sales Representative

Location:

Posted:

March 09, 2010

Walker H. Johnson

E-mail: **********@***.***

Accomplished sales and marketing executive will exceed expectations

with a progressive company that needs and appreciates a results oriented

and highly experienced professional.

ABILITY TO IDENTIFY AND CLOSE MAJOR NEW BUSINESS

Instituted a market research department for Penton Publications in order to test branding messages, ads, and

online commerce for Fortune 500 technology companies. The new state of the art internet surveys provided a

unique benefit that was the key in closing over 20 multi-million dollar annual advertising contracts.

ABILITY TO IDENTIFY AND CLOSE MAJOR NEW BUSINESS

Presented advertising programs and market research capability to the marketing departments of

over 50 Fortune 500 technology companies including Intel, Texas Instruments, and Phillips.

HIGHLY SKILLED IN SALES PROSPECTING AND IDENTIFYING TARGET COMPANIES

Finished in the top 10% of a 500-agent national sales force in group and individual health insurance sales in

2004, 2005, and 2006.

SUPERIOR TALENT IN STRATEGIC MARKETING, ADVERTISING, AND PROJECT MANAGEMENT.

Won consecutive national awards from the Bank Marketing Association of America for television and print ads

written and produced for a major financial institution in Louisiana.

PROFESSIONAL EXPERIENCE

2007 – Present Owner, Strategems Strategic Marketing, Baton Rouge, LA

Performs strategic marketing services for Fortune 500 technology clients and

Louisiana-based companies.

2001 - 2006 Sales Representative, Mid-West National Life & Health, Scottsdale, AZ

Sold group and individual health insurance and ancillary services to small to mid-size

businesses. Counseled seniors on drug programs and options.

1997 – 2001 VP International Marketing Penton Publications, San Jose, CA

Developed and executed strategic brand management campaigns for four

international publications. Made sales and advertising presentations to Fortune

500 technology companies throughout the United States.

1980 – 1996 Owner, Walker Johnson & Associates Advertising, Baton Rouge, LA,

Won advertising accounts throughout Louisiana. Developed multi-media advertising

and public relations for a portfolio of major companies. Carved a successful niche in

sports marketing.

EDUCATION

B.A. Degree in History, Vanderbilt University, Nashville, Tennessee

B.S. Degree in Journalism (Cum Laude), University of Florida, Gainesville, Florida

PROFESSIONAL ASSOCIATIONS

Member, Business Marketing Association of America (BMA)