JERI L. YINGER
**** *. **** ****. *******, MT ***15
**********@*****.***
PROFESSIONAL EXPERIENCE:
KARST STAGE, INC. Bozeman, MT
SALES AND MARKETING DIRECTOR September 2008-Current
• Clarified positioning statement in message to existing and potential customers
• Created Social Media sites Facebook, Twitter and Linkedin dedicated to the products and services
offered by Karst Stage
• Consulted on website design and message
• Promoted additional branding of motorcoach tours to Montana residents
• Researched popular events and destinations for tour products
• Created day and multi day tours based on customer surveys, traveler expertise, and travel websites
• Attended local, chamber meetings and solidified a business partnership to promote tours and new
business
• Attended key customer events and industry-related seminars
• Created a meaningful database based on profitable market segments
• Consulted on motivational activities and process for employee morale and attendance
• Created marketing plan for new business focus and development
COMPLETE PROJECT RESOURCE, INC. Bozeman, MT
MARKETING DEVELOPMENT REP/OPERATIONS June 2007-February 2008
• Re-evaluating company services to focus on core business based on profit margins
• Researching competition and the need for complementary services
• Creating a database targeted for specific audiences for core business offerings
• Advising on marketing materials, website, campaigns, and branding
• Consulting on sales process, effective business strategy, and prospecting for new business
• Sourcing expertise to implement technology plan in order to merge and share data
• Implementing more efficient office procedures to promote profitable activities
XEROX CORPORATION Philadelphia, PA May 2002-October 2003
SALES SPECIALIST-Media Applications Specialist
• Managed 900-1200 accounts in the private and public sector, with responsibility for a $4-5M
revenue stream. Territory encompassed 4 counties in Pennsylvania and New Jersey
• Provided product expertise and launches of 5 product lines from the Xerox Media Applications
Group to 6 sales and systems teams comprised of 50 Xerox representatives
• Conducted seminars to Xerox teams to promote products
• Created a working database and business plan shared as a best practice on the team
XCEL PHARMACEUTICALS Philadelphia, PA July 2001-May 2002
SALES SPECIALIST-Neurology Consultant
• Promoted 2 seizure medications to targeted neurologists, hospitals, emergency rooms, long term care,
MR centers, hospice, VNA, correctional and behavioral institutions. Major institutions include
Children's Hospital of Pennsylvania, Hospital of the University of Pennsylvania, and Albert Einstein
Medical Center
• Established a new, comprehensive list of targets to capture all opportunities
• Developed and implemented special speaking programs within territory to maximize market share
• Conducted market research and work with the local epilepsy foundation to promote products to
determine the appropriate marketing strategy
• Realized a growth in market share on a month to month basis as a result of sales efforts to date
• Increased in the following performance standards covering July- October 2001
• National rank from 52 to 29 in primary product
• Percent to goal in primary product from 32.4% to 115.3%; Prescriptions by "A" doctors by 53%
XEROX CORPORATION Harrisburg, Pa January 1996-July 2001
ACCOUNT MANAGER
• Managed 70-100 accounts in the private sector for various vertical markets, with responsibility
for a
$1-2M revenue stream
• Evaluated critical success factors within an account and provided a custom solution
• Maintained and increased product install base
SALES SPECIALIST-Document Specialist
• Managed 600 accounts in the private sector, with responsibility for a $3.5M revenue stream
• Provided sales expertise and product launches of 3 product lines from the Office Documents Product
Division to 4 sales teams comprised of 25 sales representatives
• Exceeded annual quota to meet President’s Club objectives
GRADUATE EDUCATION:
Lebanon Valley College August 2000
Annville, PA
Master of Business Administration (MBA)
Staffordshire University, Stoke-on-Trent, United Kingdom
Grand Canyon University
Graduate Study Abroad Program
UNDERGRADUATE EDUCATION:
Grand Canyon University August 1995
Phoenix, AZ
Bachelor of Business Administration