Gregory J. Moreland

*** ******* *****

Clarksville, TN 37043

931-***-****

Email: abne95@r.postjobfree.com

Profile

A professional with proven success in marketing, product management,

operations, business development and sales management. Develops and

implements business programs that increase productivity and profitability.

Reputation for developing and implementing solutions to complex situations

to achieve and sustain a competitive advantage both domestically and in the

international market. Outstanding oral, written and presentation skills.

Experience in domestic and international operations. Thrives in fast

paced, multi-task environments.

Qualifications

? Global Marketing ? Project

Management ? International Sales

? Training & Development ? Product Management

? Business Development

? Organizational Development ? Senior Management

Career Highlights

Sales

Supervised commercial operations in Mexico for two years, adding direct and

distribution accounts. Result: Increased sales by $1,000,000 annually.

Developed sales to an OEM manufacturer, Hennessy Industries. Result:

Produced a sales increase of $200,000 per year.

Developed private-branded sales to the tooling company DAPRA Corporation.

Result: Increased annual sales by $250,000.

Developed Saturn (General Motors) as a key account for a cutting tool

manufacturer with limited experience supplying the automotive industry.

Result: Achieved a top 3 position as a vendor for tooling and used the

success as a springboard into other automotive accounts.

Negotiated a 3 year Preferred Supplier Agreement with White Hydraulics'

largest client for North American produced motors. Result: Reduced

warranty expenses and secured a first right of refusal on all new hydraulic

projects.

Marketing

Scripted and organized video presentations about new product lines.

Result: Strengthened company branding efforts with 4,000 copies in

circulation.

Formulated a series of advertisements and press releases to introduce new

products and strengthen brand awareness. Result: Achieved $1,500,000 in

first year sales for newly introduced products.

Championed the development of employer's first internet site in 1995.

Result: website became a marketing and communication tool generating over

80,000 accesses per month.

Redirected the advertising and marketing while at White Hydraulics to focus

on internet communications. Result: Lowered advertising costs while

increasing website traffic and sales leads.

Researched opportunities and developed focused programs at White Hydraulics

targeting agricultural equipment manufacturers and MRO markets. Result:

Programs became a key implementation beginning in January 2009.

Product Development

Successfully introduced 3 new motor programs for White Hydraulics in the

past 2 years. Result: Achieved $5,000,000 in new sales.

Refined the product development process by implementing a stage gate

program. Result: Improved coordination between all stakeholders involved

with new product programs.

Led an International Product Management Group within Stellram for product

development. Result: Achieved $4,000,000 in new sales from new product

introductions.

Championed the development of a new carbide tooling grade for cast iron

machining. Result: Established a narrow product range that increased

annual sales by $1,000.000.

System co-developer creating software for the world's first vision based

tool presetting system. Result: Achieved sales in excess of $1,250,000

while establishing a new technology still in application.

Operations

Restructured Mexican operations to improve financial performance. Result:

Improved cash position while eliminating inter-company debt.

Implemented a restructuring plan in Europe to consolidate Customer Services

and Manufacturing. Result: Improved profitability and coordination for

European locations.

Improved communications between North American and European manufacturing

sites. Result: Supported lean production techniques and reduced back orders

by 80%.

Initiated actions to automate inventory transfers between European and

North American warehouses. Result: Reduced shipping times for back orders

by 5 days.

Experience

White Drive Products - The largest independent manufacturer of low speed

high torque hydraulic motors used in mobile and industrial applications.

(www.whitedriveproducts.com)

Global Marketing Manager - (2006 - November 2008)

Responsible for the marketing activities of this manufacturer of motors and

braking systems. Additional responsibilities included supervision of the

technical support and customer service teams, monthly forecasting, pricing,

account development, product development and logistics planning.

ATI-Stellram - A division of Allegheny Technologies, formerly a Teledyne

company. A major producer of tungsten and molybdenum and a leading

manufacturer of finished metal cutting tools. (www.stellram.com)

Director, Global Marketing and Product Management - (2004 - 2005)

Responsible for the activities of marketing personnel, product managers,

and segment managers. Directed all activities associated with marketing

and product management on an international scale.

General Manager, Europe - (2000 - 2004, Frankfurt Germany)

Profit responsibility for European operations consisting of manufacturing

facilities in the UK, Switzerland, and Germany and direct sales

organizations in six European countries.

Commercial Manager, Mexico - (1998 - 2000, Mexico City, D.F.)

Managed commercial operations in Mexico consisting of a warehouse and sales

operation with 14 employees. Responsible for staffing and training.

Restructured sales operation.

ATI-Stellram (Teledyne)

Marketing Manager - (1983 - 1998)

Responsible for marketing activities and brand development in North

America. Also responsible for coordinating international distributor

programs. Started career with Teledyne as an International Sales

Correspondent coordinating with firm's largest customers. Promoted through

a series of positions to North American Marketing Manager.

Education

M.B.A., Duquesne University, Pittsburgh, PA.

B.S.B.A., Business Administration, Marketing, Duquesne University

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