LARRY P. CASSELLA, Jr.
**** ******** ***. *******, ** 27608
919-***-**** *********@**.**.***
OBJECTIVE: To join a high performance organizational team with a positive
mindset where leaders are challenged and encouraged. The
organization will support my 12 years of wellness knowledge
promoting vitality to employees, members, or clients through
Kinesiology, behavioral sciences, vendor management and
operational management.
Experience /
Achievements: Project lead with 6 years experience leading the
design, implementation and evaluation of employee health
tools that have consistently improved healthcare claims
costs, absenteeism, and presenteeism and overall employee
health.
Solving employer problems around how to manage vendors and a
mobile, diverse staff by being a sustainable high performer
with energy, capacity, and resilience. This has been
accomplished by utilizing team member strengths, effectively
communicating objectives and precise accountability of
deliverables.
This broad-experience has produced best-of-bread wellness
programs i.e. physical activity-nutrition, preventive care,
children's health, onsite health screenings, smoking
cessation, weight management, and telephone / online coaching
programs. These wellness programs;
> Consistently reach 75% of a diverse, mobile, on demand
employee population and increased those at low health risk
by 23%
> This risk improvement has resulted in an estimated $100M
net savings including healthcare cost avoidance & reduced
absenteeism and presenteeism over a 3 year period for an
ROI of $1:$2.40
> Improved healthcare claims costs up to $100 / participant
> Estimated 107K workdays were saved from reduced
absenteeism a 3 year savings of $39M
> Estimated 201K workdays were saved from reduced
presenteeism a 3 year savings of $72M
o Absenteeism and Presenteeism combined for a 3 year
ROI of $1:$2.30
These Health Outcomes have resulted in recent awards that
include;
> 2009, 2007, 2005 National Business on Health (NBGH) Best
Employers for Healthy Lifestyles Award (platinum level)
> 2008 C. Everett Koop National Health Award for Excellence
in health risk reduction and cost reduction programs
> 2006 WELCOA Well Workplace Award (platinum level)
Personal Trainer and Fitness Director with 6 years experience
improving vitality, overall health of members, increasing
revenue and exceptional customer experience. This approach
resulted in;
> Promotion from Albany YMCA with 5K members to Guilderland
YMCA with 20K members (2003 - 2004)
> Generated an annual income of ~$300K for a 3 year period
(2000-2003)
> 80% client retention rate over a 6 month period (1998 -
2003)
> 95% satisfaction rate of 'very satisfied' (1998 - 2003)
> Promotion from a personal trainer to Fitness Director
(1998 - 2000)
Professional
Experience: February 2004 - April 2010
Medical Staffing Network Durham, NC
(IBM Integrated Health Services) Health Promotion Project Lead
January 2003 - February 2004
Wellness Director Guilderland,
NY
Guilderland YMCA (Capital District YMCA's)
January 2000 - January 2003
Fitness Director Albany, NY
Albany YMCA (Capital District YMCA's)
Education: Masters of Science in Kinesiology, Spring 2008
The University of Texas of The Permian Basin, Odessa, Texas
GPA of 3.86
Bachelors of Science in Production / Operations Management May
1991
Utica College of Syracuse University, Utica, NY
Certifications:
> American Heart Association BLS (CPR & AED) (May 2009)
> 1 CEC Curriculum on Interactions of Herbs/Supplements from
Wake Medical University (2004)
> American College of Sports Medicine, Health/Fitness
Instructor (June 1999)
> Member of ACSM Alliance of Health & Fitness Professionals
(August 1999)
> YMCA Strength Training Certified (June 1998)
Keyword Summary: Health Promotion, Healthcare Program Manager,
Kinesiology, Wellness, Health
References available upon request