Marketing Manager

Joseph F. Benarroch

*** *. **** ****** ***. *D New York, NY 10003 Phone: 773-***-****

PROFESSIONAL EXPERIENCE

Interpublic Group, Mediabrands (www.mediabrands.com) September 2008-

present

6500+ employees, 90 countries, 17 separate business units

Vice President, Global Corporate Affairs (Member of Mediabrands Board of

Directors)

- Reports directly to Worldwide Chief Executive Officer and directs all

corporate communication at the holding company level

- Develops and implements all internal and external communication strategy

- Manages executive leadership profiling for the COO/CFO, CIO, CHRO, and

CDO

- Direct all marketing and corporate communication protocol across 17

separate agencies within Mediabrands

- Oversees corporate image for each separate agency by conducting ongoing

communication audits and digital assessments

- Develops strategies for suitable outreach to all audiences (i.e.

employee, press, global network, business prospects, etc.)

- Main point of contact for all media queries from such business and trade

press as Wall Street Journal, NY Times, etc.

Discover Financial Services (www.discover.com) June 2007 - September 2008

Senior Manager, Brand Management, Advertising and Media Effectiveness

- Oversaw the development of integrated and digital marketing

communications plans for flagship DC brand and separate product

initiatives ($150MM+ budget)

- Oversaw media brand messaging and creative development across all

recommended communication channels (i.e. traditional, digital, social

communities and search.)

- Manage strategy and implementation for fully integrated branded

entertainment and partnership programs

- Integrated efforts with all internal business units: Acquisition, PR,

Search/Social, Small Business, Student and Gift Card team

- Defined (working with Consumer Insights) current and future advertising

targets

- Ensured development of accountability plans to assess the Return On

Objective: Increase Consideration and Share of Wallet

- Determined investment allocation and supervise negotiation to ensure

aggressive value delivery across entire plan

- Managed internal team of 4, lead creative agency, and media agency: 40+

team members of dedicated strategy and investment

- Supervised all communication and processes of annual advertising budget

(i.e. billing, reporting, re-investment plans)

Starcom MediaVest Group (SMG) (www.smvgroup.com) November 2002 - June 2007

Associate Director, Strategic Planning

- Oversaw strategic communication planning for the $100MM+ Luxottica

business

o LensCrafters, Pearle Vision, Sears Optical, Sunglass Hut, Ray-Ban

and Vogue Eyewear

- Developed distinctive and fully integrated communication plans for each

separate Luxottica brand

- Managed integration of a 40+ investment team from National/Local Video,

Online, Social, Print, OOH, WOM, PR, Research

- Managed team of strategic planners dedicated to Luxottica

- Integral member in Luxottica's first Marketing Communication Audit (MCA)

for the eyewear category

Associate Director, Business Development

- Reported directly to Chief Marketing Officer and directed business

development strategy for Starcom Worldwide

- Created and implemented communication strategy for both prospective

clients and key search consultants

- Oversaw global new business intranet site to share expertise, new

practices, and research around the globe

- In 2005 successfully managed pitches for General Motors ($3.8 Billion

buying assignment), Luxottica Retail, Bally Total Fitness, Western Union,

CDC, Publication International, and Google

Senior Manager, Marketing Communications

Directed all marketing and corporate communication protocol for eight SMG

companies: Halogen, Relay Sponsorship and Event Marketing, SMG Directory

Marketing, SMG Entertainment, Tapestry Multicultural, SMG IP, Play

(Gaming), and Digits (Wireless). Each is a fully operating unit of SMG,

some with more than 100+ employees.

- Reported directly to Global CFO and the CEO/Managing Director from each

separate agency

Generated content for Website and collateral materials (i.e.

press releases, biographies, backgrounders, etc.)

Highlights and Achievements

Media Magazine 2006, 2005, 2004 and 2003 Media Agency of the

Year

SMG was named Advertising Age 2004 and 2003 Media Agency of the

Year

Relay Sports and Event Marketing (www.relayworldwide.com)

2004 PROMO 100 Companies and 2004 Event Marketer Magazine's Most

Awarded Agency

In Q1 '03 Relay's press mentions increased by 120 percent from the

previous year

New client relationships emerged because of the media attention:

Nestle, Dentsu and T-Mobile

Tapestry Multicultural (www.tapestrypartners.com)

In 2004 Tapestry was named #1 Hispanic Agency by Hispanic Business

Magazine and press increased by 460% YOY

Monica Gadsby, CEO was selected as Advertising Age 2004 Media

Maven, Crain's Chicago Business 100 Most Influential Woman, and one of

VANIDADES Top 42 Hispanic U.S. leaders

HispanicAd.com and AHAA's honored Gadsby as 2002 Media Planning

Executive of the Year

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Joseph F. Benarroch

240 E. 10th Street Apt. 4D New York, NY 10003 Phone: 773-***-****

Manning Selvage and Lee/Leo Burnett USA

Senior Account Executive June 2000 - November 2002

United States Army

Served as point of contact for the Pentagon's Department of U.S. Army

Public Affairs. Publicized Army corporate initiatives, training,

research, leadership endeavors, technology developments and worldwide

academic initiatives.

Project Management

Contributed to the U.S. Army's 2003 $6 million public relations

(PR) plan

Worked on "An Army of One", integrated PR campaign with more

than 750 million audience impressions

Managed national and regional public affairs efforts for "AO1"

Internet phase on goarmy.com - garnered more than 250 million-

audience impressions.

Supervised Army Medical Department (AMEDD) PR plan and

implementation - earned more than 56 million audience impressions

Managed satellite media tour for AMEDD and scheduled more than

30 television interviews nationwide

Coordinated C-level speaking opportunities for such personnel

as Commanding General Dennis D. Cavin

Organizational Training and Development

Consulted U.S. Army on organizational communication and inward

marketing strategies

Co -Authored The Briefing Book, the Army's first 50-page

worldwide communication tool written for a force of more than 3,000

Public Affairs Officers

Worked with account team of five on U.S. Army Officer Training

Curriculum

Developed and directed media training sessions for C-level Army

spokespersons

Partnership Expansion

Launched the Army's National Hot Rod Association partnership,

secured more than 15-million impressions

Restructured Army's Planning For Life program under newly

developed education platform

Procter and Gamble (P&G) - NyQuil and Charmin

Research and Analysis

. Synchronized health-related research statistics from P&G scientists to

develop corporate brand messages

. Directed media relations activities for P&G consumer healthcare

products

. Managed NyQuil's media relations outreach and satellite media tour

with Dr. James Maas, sleep expert and best selling author /Professor

of Psychology at Cornell University

Motorola - DigitalDNA

Corporate Communication Process Design

. Consulted Motorola on corporate communication procedures

. Assisted in an international product launch in Tokyo, Japan and

corresponded with Asian media bureaus

Professional Focal Points

. Consulted United States Postal Service on communication strategies

during Anthrax crisis

. Organized Oldsmobile's International Olympic Volleyball press

conference, secured more than 20 million impressions

. Managed pro-bono publicity for Jim Shea -2002 Winter Olympic athlete

-featured in Sports Illustrated

AWARDS

. 2007 JFAM Media Strategy Award for Excellence in Financial Media

Strategy for Discover Card

. Golden Trumpet Award for 2001 "An Army of One" PR Campaign

. Sabre Award for 2001 "An Army of One" PR Campaign

COMPUTER SKILLS

. Microsoft Office (including Access/Publisher), Print Artist,

PageMaker, Adobe, Photoshop

. Simmons, MRI, TRU, Dow Jones Interactive, Bacon's, Factiva, and other

online resource and research guides

EDUCATION Illinois State University

Bachelor of Arts

Major: Public Relations; Minor: Spanish

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Joseph F. Benarroch

Vice President, Global Corporate Affairs

Joe understands the power of strategic communication. At IPG's

Mediabrands, Joe is responsible for all corporate communication at the

holding company level and across 17 separate business units. Mediabrands

(www.mediabrandsww.com) is the holding company for 17 agencies within

Interpublic Group (IPG), with total revenue at approximately $850MM, with

6500+ employees in 90 countries. Joe reports directly to the Worldwide

Chief Executive Officer. Joe develops and implements both internal and

external communication strategy and is responsible for executive leadership

profiling for the COO/CFO, CIO, CHRO, and CDO.

Prior to his role at Mediabrands, Joe was on the client side. At Discover

Joe was responsible for the strategic development of the brand's national

media and messaging campaign ($150MM+ budget), and also oversaw creative

development across all recommended channels. Joe managed both the lead

creative agency (TMA) and media agency (Starcom) - an integrated force of

more than 40+ individuals across strategy and several activation teams

ranging from National/Local Video, Online, Print, OOH, WOM, PR and

Research.

Before joining Discover, Joe was at Starcom and managed the $100MM+

Luxottica account (LensCrafters, Pearle Vision, Sears Optical, Sunglass

Hut, Ray Ban and Vogue Eyewear) and developed distinct, fully integrated

communication plans for each brand. He reported directly to Starcom's

Chief Marketing Officer to also manage the agency's business development

strategy. Joe partnered with a range of management from around the global

network to build strategic solutions for new business requests. In his

daily routine he preserved close relationships with industry peers, search

consultants and remained on the pulse of business trends.

An advocate for diversification, Joe was instrumental in the successful

launch of several diversified agencies within Starcom MediaVest Group

(SMG.) He served as point of contact for all internal and external

marketing efforts for SMG Diversified Services. Reporting directly to

former SMG President, Nick Brien (current Global CEO of IPG's Mediabrands),

Joe directed all marketing protocol for Halogen Response, Relay Sponsorship

and Event Marketing, SMG Directory Marketing, SMG Entertainment, Play,

Digits and Tapestry Multicultural. Overseeing the corporate image of these

separate SMG entities (some with more than 100+ employees) he conducted

ongoing communication audits and assessments to develop disciplined

marketing strategies.

Joe has experience developing communication strategies, managing Web and

Intranet sites, employee publications, internal announcements, and handling

a range of external media relations queries. He has served as the point of

contact for media queries from such business and trade press as the Wall

Street Journal, NY Times, Business Week, Advertising Age, etc. He was also

responsible for C-Level speechwriting for various events and circumstances.

Joe has built communication strategies for numerous clients such as the

U.S. Army, Kellogg's, Miller Lite, United States Postal Service (during the

Anthrax crisis), Motorola, and Procter and Gamble. Prior to his

appointment at SMG, Benarroch worked at Manning Selvage and Lee (formerly

Leo Burnett Client Public Relations) where he served as point of contact

for the Pentagon's Department of U.S. Army Public Affairs. Joe publicized

Army corporate initiatives, training, research, leadership endeavors,

technology developments and academic initiatives.

During his role at MS&L, Joe contributed to the U.S. Army's $150 million

integrated "An Army of One" marketing campaign. He managed national and

regional public affairs efforts for the Army and organized C-level speaking

opportunities for such personnel as Commanding General Dennis D. Cavin.

Most notably, Joe helped his team reshape the entire organizational

communication measures for the U.S. Army and co-authored The Briefing Book,

the Army's first worldwide communication tool written for a force of more

than 3,000 Public Affairs Officers. The PR team received honors such as

The Public Relations Society of America's Silver Anvil Award, The Golden

Trumpet Award and the Sabre Award.

Joe earned a bachelor of arts in communications with a degree in Public

Relations and Spanish from Illinois State University. He currently resides

in New York with his partner Jason.

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