Marketing Training

(Phyllis) Ilene Foote

Vernon Hills, IL

847-***-**** **********@*******.***

CAREER SUMMARY

Accomplished organizational communications and creative program development

professional with extensive writing, editing, keyword & SEO copywriting,

proofreading, marketing communications, and training experience.

Trainer and course designer. Published media, curriculum, magazine, and

online writer. Ghost writer and editor for five publishers and many

businesses. Know and use all grammar and writing style manuals. Editorial

production and marketing communications management experience. Effective

communicator with persuasive approaches that balance vision with common

sense, productivity with best practices, and deadlines with team-building

in an open, straightforward and encouraging style.

WORK HISTORY

STRATEGIC COMMUNICATIONS CONSULTING August 2005 -

Present

Self employed. Conceptualizing, managing, initiating and writing new

organizational and marketing programs. Editing, rewriting, copywriting for

keywords and SEO, proofreading print and electronic communication media.

Product and service development, continuing education and training, and

recreating communication packages and processes. Sample clients and work:

. MacCormack Group LLC Huntington Beach, CA (ongoing)

Began the communications and growth transformation for a training

consulting group offering corporate training assistance to improve

processes, communications, collective intelligence, and change

implementation. Writing and revising content and strategic planning for

growth management, marketing communications, and staff development.

www.MacCormackGroup.com

. W.W. Grainger Lake Forest, IL

Joined strategic task force of the "Deep Scrub Project", proofreading

entire catalog and revising format and copy for printed and online

catalogs. Responsibilities included editing, proofreading, copyrighting,

and coordinating new processes with project team. www.grainger.com

. General Search and Recruitment (for insurance industry) Lake Bluff, IL

Designing and writing new marketing materials, business communications

materials, editing two monthly newsletters, and a new website for

insurance placement service. www.gsr4you.com

. Writers of the Round Table Buffalo Grove, IL

Writer, editor, and consultant to a variety of clients. Marketing and

developing new writers, ghost writing, and consulting: nonfiction,

fiction, stage, and film scripts, website blogging, biographies,

speeches, and marketing presentations.www.RTC.com

. Abbott Laboratories Abbott Park, IL

Writing and editing for three communications, technical, and continuing

education projects. Familiar with pharmaceutical medical, healthcare, and

sports nutrition marketing, communications, and training.

. Dallas County Community Colleges/ Richland College, Dallas TX

Training and Curriculum Consultant. Edited and wrote a collection of 13

teaching and learning modules for use in all 100 Texas community

colleges. Created and led six regional workshops, training more than

1,000 college faculty members in implementing workplace skills across the

curriculum.

. Pearson Publishing Company,

Course writer, editor, proofreader

. Christianity Today Publishing, Carol Stream, IL

Outlined and edited numerous documents for publication

. Trinity International University, Deerfield, IL(ongoing)

Academic reader for graduate schools and theological school

Trinity International University Deerfield, IL 2001

- 2005

. University Director of Alumni Relations

Executive Editor of constituent magazines, publications, event marketing

pieces, presentations, and website development. Provided the strategic

direction for and rebuilt a grossly neglected alumni relations program.

Initiated an all new, comprehensive communications system, using a full

range of media. Increased alumni giving 73% while establishing an alumni

association, a new working board, affinity group programs, and initiating

needed comprehensive programs and strategies with chapters and volunteer

driven events and campaigns. Effectively met the needs of diverse

constituents. Reported quarterly to the Board of Regents.

SIL InternationaL (nonprofit development org.) Dallas, TX 1988-2000

. Program Manager and Reading Acquisition Specialist in conjunction with

Ministre de l' ducation, People's Republic of Congo, Africa

Contracted by the government Dept. of Adult Education, responsible for

creating literacy programs, curriculum design for basic literacy and

bilingual transfer, and teachers training. Oversaw writing and

publication of all literature used in the project. Initiated training and

pedagogy in reading and writing acquisition, basic math, health and

economy, and women's health, rights, and micro enterprise. Secured and

managed funding and grants for the project and oversaw the timeline and

recruitment of team members.

. SIL International Recruitment and Public Relations Officer

. Associate Director of Development

Created and initiated a national women's fundraising effort for literacy

and development work in needy countries. Launched a quarterly newsletter,

e-zine, and leading-edge website concept. In-demand public speaker

educating audiences on illiteracy and its impact on health, education,

people's well-being and the local economy.

LeTOURNEAU UNIVERSITY Faculty, Longview and Dallas, TX

1992-2000

. Associate Professor of English and Writing

Developmental writing, composition, and creative writing; American

literature and short story. Sponsored campus newspaper and yearbook.

. Master Instructor of English and Business Communications (Adjunct)

Wrote and taught adult degree completion and MBA programs. Developed,

wrote, and tested curricula for the business writing, critical thinking,

and communications courses, including online and distant learning

courses.

EDUCATION

MA English University of Nebraska, with emphasis in developmental and

business writing

BA English, Music, Education Trinity International University

Extensive additional graduate work in linguistics (University of Texas:

emphasis in orthography, literacy, reading acquisition, & bilingual

education); business management, writing, and communications (Stephen F.

Austin University); adult education and learning; curriculum design, e-

learning, marketing design & Microsoft systems (various workshops and

courses).

Know and use all grammar and editing style sheets. Have written, edited,

and proofread for 5 publishing companies

Competent with all Microsoft Office Suite 2003/2007 software; Publisher,

Outlook, Internet.

Certified in Teaching English as a Second Language: Wm Carey International

University, Pasadena, CA.

Fluent in French. Graduate of Ecole de Commerce, Neuch tel, Switzerland

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