Jennifer L. Silva
Schaumburg, IL 60193
Home: 847-***-**** Fax: 419-***-****
Cell: 847-***-**** *****.*********@*****.***
SUMMARY
Creative marketing professional with strong communication skills and
graphic design experience working with vendors and suppliers to create
marketing message to the consumer. Thrives in a team environment but is
highly capable of independent work proven through excellent reference
resources. Strong experience in the retail industry with ability to seek
and understand trends and the ability to handle multiple projects
simultaneously in fast-paced, deadline-oriented environment.
PROFESSIONAL EXPERIENCE
1 melaleuca, Schaumburg, Illinois 2009 - Present
Environmental wellness company leading the way in selling concentrated
products and preserving nature's resources.
Independent Director
Promote and market the benefits of the Melaleuca product line within homes
and businesses.
. Present to potential customers the five product lines
.
. Research the health benefits of each product to better serve my current
and future customers
.
. Test products in each product line to better speak on the quality of each
product
.
. Network to create mail and call list of potential customers
.
. Develop fliers, business cards and direct mail pieces for promotion and
networking purposes
.
3 Schneider Electric, Palatine, Illinois 2003 - 2008
Electrical manufacturing company specializing in circuit breakers and load
centers
Marketing Specialist (June 2005 - December 2008)
Managed literature supply for Retail channel including: collateral design
and web maintenance; attended trade shows; created signage for promotion of
products and services; maintained product marketing database.
. Designed and developed new label system in coordination with Marketing
team at Lowe's for more improved product information for the customer
.
. Redesigned packaging systems and new identity for Pumptrol line to comply
with Square D brand image and fit within planogram standards at Menards
.
. Developed product database with Home Depot for over 300 Square D brand
products
.
. Coordinated product and packaging photo shoots directly with photography
vendor
.
. Developed catalogs and brochures coordinating creative from layout
through production
.
. Provided timely rebuilding assistance to disaster relief areas in
conjunction with FEMA allowing homes and businesses be rebuilt faster
Jennifer L. Silva Page 2
Senior Marketing Communications Specialist (November 2003 - June 2005)
Supported Retail channel through the creation of marketing collateral;
designed signage and literature and attended trade shows; maintained
RetaiLink newsletter; updated Retail web site; assisted with design project
overflow.
. Communicated regularly with sales team providing product collateral
design and sales promotions
.
. Designed Square D brand circuit breaker and load center packaging along
with a team of engineers to create a more visible and modern look and to
differentiate between the Homeline and QO brands
.
. Worked collaboratively to strategize and execute a merchandising plan for
new items
.
. Completed projects before deadline for Retail channel in order to assist
with projects for Electrical Distribution channel above and beyond
expected duties
.
. Developed visual strategies and plans that supported new product launches
5 Brunswick recreation center, Palatine, Illinois 2003 - 2008
Brunswick Zone, a division of the Brunswick Recreation Centers, provides
family entertainment through the bowling and gaming industry.
Operations Supervisor
Managed a team of employees to successfully run nightly family
entertainment through food, beverages and discounted prices.
. Offered a safe and enjoyable environment for families while offering
discounted pricing
. Created smooth process for league officers and their members to enjoy
time with friends while maintaining a solid record keeping process
. Experienced in managing tasks and teams independently and productively
. Skilled in the art of persuasion with excellent verbal communication
skills
Total marketing associates, Rolling Meadows, Illinois 2000 - 2003
Sales and marketing representative company to over 50 Lawn & Garden
manufacturers.
Creative Director
Designed and conceptualized web, brochure, advertising and product
packaging for over 50 Lawn & Garden manufacturers.
. Created pages within company website allowing each manufacturer the
opportunity to promote their products online
. Designed trade show collateral to allow a greater presence for each
manufacturer
. Maintained vendor relationships for all printed pieces
. Photographed products for use in print and web for all manufacturers
EDUCATION
Clarke College, Dubuque, Iowa
Bachelors Degree in Communication - Advertising and Public Relations
TECHNICAL SKILLS
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat,
Macromedia Freehand, Microsoft PowerPoint, Microsoft Word, Microsoft Excel,
QuarkXPress, Dreamweaver and HTML programming all in both Macintosh and PC
platforms