CRAIG MOORE 937-***-****
**.*****@*****.***
*** ****** *****, ******, ** 45431
FREIGHT CARGO TEAM LEADER/SUPERVISOR
NATIONAL RETAIL FIELD ANALYST
KEY ACCOUNT TERRITORY RETAIL REPRESENTATIVE
PROFESSIONAL SUMMARY
An enterprising, results oriented business professional with 9 years of well defined merchandising/
sales/marketing experience involving consumer packaged goods and electronics. Creative,
strategic thinker skillful in providing insightful solutions to critical problems and creating brand
presence in the marketplace. Proven performer and leader. Exceeded customer expectations of
market analysis through field data collection and provided market snapshot via analytical and
empirical analysis. Providing solutions to critical problems, resolving key issues and elevating
customer service to a new standard. Successful expanding major metropolitan territories to
achieve 90% market penetration. Meeting customer expectations and developing a solid rapport
with customer base. Responds passionately to challenge and change. Strengths include:
Leader/Supervisor Sales Promotions • Customer Retention
• •
Scoping Potential Clients • Physical Stamina • Market Research
•
Merchandising/Sales • Territory • Reset Specialist
•
Expansion
ACHIEVEMENTS
Named top all around Field Analyst 3rd quarter ‘05 for analysis, budgeting, & lead generation.
Recognized for outstanding market analysis report (after only 2 months on the job) that became
the benchmark employed by the company and were utilized in future prospective sales
presentations to attain new clients and increase business revenues.
Converted marketing research and customer feedback into new strategies and imperatives
employed by the company to increase business revenues and improve product performance.
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Excelled in special projects tasks, 100% completion, and on average, 20% under budget.
Achieved the highest performance in task; count, successful completion rate, and on time
reporting among my peers.
PROFESSIONAL EXPERIENCE
Retail Merchandise Representative, Crossmark Sales & Marketing, 2007 Present
Streamlined operations, reduced duplicate administration costs, and increased productivity by
challenging myself and others to assume team tasks individually. These measures have
contributed to on time execution of projects and meeting budget projections. Collaborate with
sales team on special campaigns. Assist in implementing customer focused sales initiatives. Work
2007
with clients to define marketing challenges and solutions to grow their business.
– Present
Field Analyst, Infomax Shelf Management Inc., Chino, CA 2004 2005
Created efficiencies, increased productivity, and reduced expenses by creating market maps by
quarter, expanding market coverage territory, and including a key report page to highlight
problematic situations. Work with clients to define specific market challenges and solutions to
grow their business. Collaborated with vice president of operations in co ordinance of test market
analysis for potential CPG clients.
Retail Field Merchandiser, Proctor and Gamble, Cincinnati, OH 2001 2004
Collaborated with marketing department to define obstacles in new schematics/POGs. Integrated
new items into current schematics. These measures have contributed to on time execution of
projects and meeting budget projections. Collaborate with sales team on special campaigns.
2001 – 2004
Assist in implementing customer focused sales initiatives.
Team Leader/Supervisor, Emery Worldwide Airlines, Dayton, OH 1993 2002
Directed, motivated and challenged team to execute on load and off load of company aircraft and
tractor trailers safely and efficiently. 10 year ramp veteran acclimated to the most extreme weather
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conditions ranging from 75 with wind chill, to a hot and humid 105 degrees. Gained knowledge of
compliance to FAA/OSHA standards, as well as basic training of hazardous materials. Obtained
numerous certifications during employment such as; certified employee trainer, load planner,
equipment operator (up to and including a 30,000lb. forklift), and equipment trainer.
EDUCATION/SPECIALIZED TRAINING
Real Estate/Property Management, Sinclair Community College (12 credits shy of degree) 3.5GPA
Real Estate Broker Certificate, Sinclair Community College