Sales Manager

Norma Mast

*** *. ********* ******

Cell: 574-***-**** Mishawaka, IN 46545

Fax: 574-***-****

SUMMARY OF QUALIFICATIONS

. Medical Device sales in operating room & cardiac catheterization

lab

. Consumer Goods sales and sales management

. Track record exceeding sales goals and meeting profit objectives

. Contract management and negotiation with all levels of customer

decision makers

. Strong verbal communication/presentation skills

PROFESSIONAL EXPERIENCE

CARDIONET, INC.

April 2009 - Current

Account Executive

Responsible for driving sales results of outpatient cardiac diagnostic

monitoring technologies

. Develop relationships and maintain active presence in cardiology,

electrophysiology and cardiothoracic community

. Consistently achieve sales goals and territory objectives

. Drive expansion of user base by working with and developing key thought

leaders

JOHNSON & JOHNSON MEDICAL DEVICE & DIAGNOSTICS

2002 - 2009

Hernia Solutions Representative - Ethicon Inc. (January 2008 - February

2009)

Expansion of Surgical mesh for Hernia repair in assigned sales territory

. Articulate and demonstrate technical aspects of product line

. Grow market share and achieve sales goals within assigned budget

. Develop and execute territory sales plan

. Conduct clinician in-service programs and product promotions

Sales Representative - Cordis Cardiology (January 2007 - September 2007)

Direct sales of Diagnostic and Interventional Cardiology Products

. Grow market share and achieve sales goals within assigned budget

. Sales calls to Interventional and Diagnostic Cardiologist in Catheter Lab

as well as office/clinic

. Conduct doctor and hospital staff in-service programs

. Articulate technical aspects of product line and review clinical

indication

Executive Sales Representative - Ethicon Endo Surgery Inc. (August 2002 -

December 2006)

Responsible for building brand portfolio volume and market share in

assigned hospital accounts.

. Grew product sales by expanding surgical procedure base with General,

Urology, Head & Neck, GYN, and Cardiovascular surgeons

. Sales calls to surgeons in the operating room and clinical office

. Negotiate and manage hospital purchasing contracts

. Educate surgeons on product line, procedure use and clinical benefits of

product technology

. Conduct surgeon and hospital staff training programs to demonstrate

proper OR set up and indicated clinical use of product line

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COORS BREWING COMPANY

1996 - 2002

National Accounts Sales Manager (January 1999 - July 2002)

Responsible for building brand portfolio volume and market share in

assigned national chain accounts

. Developed and implemented National account sales objectives and

promotional programs

. Managed communication and coordinated project execution through field

sales and distributor personnel

. Exceeded volume, profitability and budget objectives

Regional Account Sales Manager (April, 1996 - December, 1998)

Responsible for managing distributor sales volume and market share growth

of Coors product portfolio

. Create and execute marketing and sales programs throughout assigned

distributors

. Monitored distributor execution and recommended business strategies to

improve distributor sales performance

. Counseled distributor organizations on improving sales efficiencies and

execution effectiveness

. Developed consultative sales relationship with key retailer decision

makers and ensured customer satisfaction by identifying and fulfilling

needs

. Exceeded designated sales and volume objectives within assigned budgets

MONARCH BEVERAGE COMPANY

1990-1996

Key Account Manager (February 1990 - March 1996)

Responsible for securing product placement and promotional activities of

product lines in key local, regional and national chain accounts

. Facilitated analysis, development and implementation of key account

strategies and objectives through headquarter sales calls of national

drug and grocery chains

. Secured advertising, display and feature price support for key product

lines throughout designated chains

. Established consultative relationship with key account buyers; category

management

. Directed all chain account programs and set sales organization execution

AWARDS RECEIVED

Johnson & Johnson 5 year service award August 2007

Ethicon Endo Surgery Million-Dollar Sales Club 2005

Ethicon Endo Surgery Sales Excellence 2004

Ethicon Endo Surgery Forecast Achievement Award 2003, 2004 & 2005

Ethicon Endo Surgery Vice President Forecast Achievement 2004 & 2005

Coors Prestigious Founders Award - 1997 & 2000

Coors Brewing Company National Sales Manager of the Year - 1998

EDUCATION

Bachelor of Science

Ball State University

Muncie, IN

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