Karen Atkinson-Powell
***** ******** ***** *, **********, MI 48168 ? Cell: 248-***-**** ?
*************@*****.***
Account Manager
EXECUTIVE SUMMARY
Exceptionally talented sales and training professional with specific
expertise developing comprehensive, far-reaching sales and training
initiatives within the healthcare industry. Impeccable record of
skillfully implementing sales practices as well as implementation of new
technology to achieve aggressive goals in a highly competitive market.
Demonstrated ability to consistently exceed sales goals and drive programs
that significantly increase market share and profitability. Adept creator
of new business channels as well as a strong propensity to re-invigorate
dormant or low-producing accounts.
CORE COMPETENCIES
Client Relationship Management ~ Medical Equipment/Specialty Pharmaceutical
Sales ~ Hospital/Specialty Sales ~ Team Leadership & Mentoring ~
Training & Development ~ Marketing ~ Value Creation ~ Pre/Post Product
Launch ~ Oral and Written Communications ~ Strategic Planning ~ Project
Management ~ Systems Integration and Installation ~
Market Penetration and Development ~ Lead Generation ~ Negotiations ~
Cost/Benefit Analysis~
RECENT EMPLOYMENT HISTORY
SEIMENS medical solutions
May 2007 - July 2009
Siemens Healthcare is one of the first companies to bring together medical
imaging and therapy, laboratory diagnostics, and healthcare IT solutions,
supported by consulting and services.
Account Executive- women's Health Mammography
Sales of diagnostic radiology capital equipment (digital mammography,
breast biopsy, and bone density equipment & software). Markets include
hospitals, radiologists, and independent imaging centers. Implementation of
diagnostic digital mammography equipment &
software with integration
between Hospital and Radiology Information Systems (HIS/RIS), PACS and
networking protocols. Created innovative strategies to develop new
channels of revenue while invigorating existing opportunities to drive
regional market share.
Key Achievements:
. 2008 Apex Award Winner. Inherited the lowest performing territory in
the division and transformed it to the #1 territory out of 25
territories by arduously training and mentoring the team in industry
wide best sales practices. Ranked in top 10% of Sales in the company
out of 1000+ sales executives.
. Shattered divisional sales records by tripling sales and creating the
largest digital mammography implementation in the United States
resulting in sales in excess of $9M and a #1 division sales ranking
based on quota of $3 million.
. Spearheaded analysis of competitors' product and skillfully designed a
successful campaign that highlighted the advantages of our brand
resulting in an increase in overall market share and customer loyalty.
. Masterfully provided education modules for physicians and technical
staff to drive new business development, client retention, and name
recognition to target market.
karen atkinson-powell
PAGE TWO
SEPRACOR INC.
Aug. 1999 - May 2007
A fully integrated, research-based specialty pharmaceutical company
Training and Development SPECIALIST (2002 -2007)
Senior Pharmaceutical Specialty Representative (2001 -2007)
Pharmaceutical Sales Specialist (1999-2001)
Launch and actively promote Sepracor products (Lunesta, Xopenex, Astelin,
Brovana) in the CNS, Respiratory, and Allergy & Immunology disease states
to Hospitals, Specialists, and Primary Care markets including
Pulmonologists, Psychologists, Pain Management, Cosmetic Surgeons, Internal
Medicine, Family Practice, Pediatricians, Allergists, Respiratory Therapy,
Emergency, PICU/NICU. Crafted and executed highly specialized marketing
plans to acquire new revenue streams while cultivating relationships with
existing clients. Superbly and consistently drive sales of a new product
from a newly formed pharmaceutical company. Adeptly train sales leaders in
the art of consultative sales, product/disease state, clinical skills, and
FDA/Managed Care reimbursement, and HIPPA classes.
Key Achievements:
. Earned Regional Sales Awards 2002, 2004, 2006 for consistently
increasing market share.
. Skillfully negotiated value added formulary approvals for numerous
heath care facilities resulting in a significant increase in
territorial market share.
. Facilitated customer and employee training - teaching classes in
clinical disease state, product knowledge, selling skills, and
territory administration for large company expansions.
. Successfully introduced the company into the market as part of their
first sales force and built it into a leading biotech pharmaceutical
organization.
Stopka & Associates Account Manager Mar. 1998 -
Aug. 1999
ameritech cellular Sales Representative Sept. 1995 -
Feb. 1998
EDUCATION
Bachelor of Science, Business Management 1998
University of Phoenix, 3.68GPA
Masters of Business Administration (currently pursuing)
Wayne State University, MI
CISCO CCNA-HIT certification in Health Information Technology (currently
pursuing)
PROFESSIONAL DEVELOPMENT
Daniel Grissom - "Step Up" Selling course 2008
Achieve Global - Certified Pharmaceutical Sales Trainer 2003
The Exceptional Presenter Seminar 2003
Bob Pike Train the Trainer courses 2003
Robert Jolles - Customer Centered Selling course 2002
Sepracor Advanced Sales Training 2001
Pharmaceutical Sales Training/Product launches: Xopenex, Astelin,
Lunesta, and Brovana
SKILLS:
Microsoft Office, PowerPoint, Excel, Access, WebEX, Video Conferencing and
Web-based training software; Stars CRM, Siebel CRM