Marketing Human Resource
Resume:
ROSAL A JIM NEZ ALMONTE
( Urb Caparra Terrace, ** SE Street, San Juan, PR
( ********@*****.***
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Marketing Communications
Organizational Value
. Brand building and direct response generation strategies and tactical
plans
. Assessment of brand needs through formal qualitative and quantitative
research and informal insight gathering
. Marketing intended copy, text writing and corrections
. Current and future client engagement through experiential marketing
activities and events
. Financial and human resource optimization management controls
. External partner and vendor selection and guidance, evaluation of work
quality and cost negotiations
. Effective in the preparation and presentation of action plans and
policies
. Excellent written and oral communication skills in Spanish and English
EXPERIENCE
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ANA G. M NDEZ UNIVERSITY SYSTEM, San Juan, PR 2004-2008
Central Administration/ Marketing and Human Affairs
Communication's Office
Publications Officer
Steered strategy, tactics and execution of advertising and communications
programs to support the institutions' educational mission, advance student
recruitment for Universidad del Este (UNE), Universidad Metropolitana
(UMET), and Universidad del Turabo (Turabo), and 13 corresponding regional
campuses, promote offline and online Distance Learning programs; PBS
affiliated TV & Radio stations; and Business Telecommunication Services.
Organized and managed consumer attitude and use studies. Developed and
distributed communication briefs to internal stakeholders, advertising
agencies, printers, graphic designers and related vendors to advance
development of creative and media action plans. Established timeline
deliverable schedules, evaluated artwork and print shop quality; and
measured performance metrics and return on investment (ROI) of each
campaign. Trained contact center and individual institution marketing
personnel on product repositioning and introduction messages. Coordinated
events and open house promotions; procured and secured sponsors, locations
and speakers. Controlled marketing budgets for each individual profit
center; validated vendor invoices, corrected errors and omissions; and
approved / processed charges for payment.
. Improved service delivery to students and enrollment candidates through
constant communication of information and enrollment process updates,
implementation of mystery shopper program, and immediate attention to
inquiries and/or misinterpretations.
. Leveraged marketing effectiveness and ROIs by implementing narrowly
targeted seasonal campaigns and reacting swiftly to competitive inroads.
. Ensured relevancy of each brand with the constant evolution of
advertising concepts and the timely announcement of individual center
success stories and events of educational relevancy through internal and
mass media vehicles (print, broadcast, out-of-home, and web).
. Designed marketing plans, resulting in 52.8% increase in student
enrollment of slower moving programs.
. Drove measured educational value and reputation of all main campuses from
2005 to 2008 via the constant evolution of messages and promotional
slogans.
ANA G. M NDEZ UNIVERSITY SYSTEM continued...
. Negotiated improved vendor prices, despite 20% budget cut in 2007,
achieving equal printed material volume and mass media coverage.
. Significantly improved deliverable efficiency though education of project
stakeholders on appropriate scheduling.
. Consistently met and exceeded enrollment goals in2005, 2006, 2007, and
2008.
Developed and headed strategic planning, communications, and promotions
including publications and corporate website. Managed the production and
distribution of promotional materials for all on/off campus locations;
including print & POP material. Coordinated special events for internal
client services: scientific symposiums, launching of new educational
programs, business forums, meetings and professional conferences. Liaison
with advertising agencies; developing marketing strategies and narrowly
targeted promotional activities designed to drive enrollment levels.
. Conceived and implemented programs increasing awareness, higher response
ratios, and impressive enrollment numbers.
INSTITUTO CUMBRES NOCTURNO Y T CNICO, San Juan, PR
2005-2006
Instructor
Instructed Spanish, graphic arts and advertising to high potential / high
risk adolescent and young / adult students completing general educational
development (GED) diploma. Motivated, guided and stimulated a love of
learning and a sense of direction based on continuing studies and advancing
to post secondary education.
. Made a positive impact on 28 students who chose to enroll at a major
university upon completion of GED program.
CAROLINA MUNICIPAL GOVERNMENT, Carolina, PR
2004
Communication s Office
Summer Intern
Planned and coordinated public events designed for the good of the general
community. Authored content of letters, responses, and documents of
economic, social, and educational appeal; and distributed to appropriate
party.
EDUCATION
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UNIVERSITY OF PUERTO RICO, Carolina, PR
2004
Bachelor of Arts Major: Graphic Arts
Bachelor of Arts Major: Mass Communications
CONTINUING EDUCATION
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EAST SIDE ADULT EDUCATION, San Jos , CA
2008-2009
. English as a Second Language ( Personal
Finance Management
TECH SKILLS
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MS Office (Word, Excel, PowerPoint, Publisher); Adobe Acrobat
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