Project Manager Marketing

Michael Fattizzi

______________________________________________

**** ***** **** . ****** *****, FL . 33484 . 561-***-**** .

************@*****.***

Innovative marketing professional looking for a challenging and visible

senior marketing, operations and/or analytical position with a growing

company that will allow advancement, based on accomplishments, drive and

ability.

SUMMARY OF QUALIFICATIONS

. Progressive history establishing ground-breaking marketing programs

benefiting retail and service industries

. Demonstrated advanced skills in cost control and project management

maximizing bottom line profits

. Expertise in fundraising and membership retention

. Managed several teams accountable for improving company image,

customer retention and brand loyalty

. Bright, motivated and charismatic with a winning and contagious

positive attitude

PROFESSIONAL EXPERIENCE

Firehouse Subs Inc, Jacksonville, FL

2008 - 2009

Regional Marketing Manager

. Manage all marketing activities for 220 franchised restaurants

located within 17 states

. Procure and develop radio, television, print and local store

marketing materials

. Work with marketing team and ad agency to develop quarterly marketing

campaigns for entire chain

. Develop brand strategies to keep ahead of our competition and enhance

brand image

. Create and purchase all point of purchase materials for all

restaurants

. Manage marketing budget for point of purchase materials and local

store marketing

. Lead cross functional teams to achieve the overall goal of maximum

profitability

Starbucks Coffee Company, Hollywood, FL

2007 - 10/2007

Divisional Marketing Manager

. Developed an innovative out-of-house advertising program for the

South Plains division that encompasses 22 states, increasing bottom

line profitability

. Controlled inventory, invoicing and creativity while working with

internal and external ad agencies

. Supervised operational teams in achieving marketing strategies based

upon the established marketing calendar

. Supervised a team responsible for all budgetary aspects of the

divisional marketing team

. Organized promotional and charitable events throughout the state of

Florida, improving customer traffic and retention and raising money

for various charities

. Planned website content and email strategies for various marketing

campaigns

. Implemented corporate initiatives throughout the division that help

establish perceived value of product

Saks Fifth Avenue, Boca Raton, FL

2006 - 2007

Assistant Department Manager

. Managed department scheduling and staffing

. Worked with floor sales team to achieve sales goals

. Supervised floor moves and merchandised department

. Worked with visual team to keep the department current with

divisional and national promotions

. Responsible for store closing and opening with other managers on duty

. Supported loss prevention during investigations

. Managed department inventory

. Gave customers award winning customer service

Merchandising Processing Team 2005 -

2006

. Merchandised product and managed inventory

. Responsible for marking product down and setting up for sale events

. Received and accounted for incoming product

. Assisted other departments when needed

. Worked with visual team to achieve a proper presentation

. Repaired certain product so it was available for sale

. Processed broken product for return

. Maintained stock room for sales associates and managers

Toys"R"Us, Wayne, NJ

2003 - 2005

Senior Marketing Manager

. Developed TRU and vendor funded marketing and visual programs

. Created a new fundraising program for the Geoffrey Fund benefiting

needy children

. Established long-term ROI goals and P&L reports for brand strategies

. Created an internal video department that increased video sales by

introducing cutting edge visual and merchandising plans

. Supervised a team responsible for internal brand development

. Secured $28 million in external vendor funds for cross-functional

brand promotions

. Managed all aspects of TRU and external vendor brand marketing

strategies

. Developed a standard policy for all POP, fixtures and signage

creating a uniform look throughout the chain

Visual Merchandising Manager

2001 - 2003

. Serviced all TRU stores POP and signage needs through chain-wide

programs

. Created internal retail environments and procured displays and

signage that maximized merchandising space and profitability

. Created the Standards Manual that enhanced product value for all

vendor signage and POP elements

. Worked with store merchandising to best position promotional material

. Developed plans to track ROI of promotions and various TRU events

Unified Resources, Cranford, NJ

2000

- 2001

Project Manager of Marketing Development

. Estimated and purchased display products for a variety of clients

. Responsible for the purchasing of advertising displays, fixtures and

signage for US Tobacco, Speidel Watchbands, Pfizer Pharmaceuticals,

Dannon Yogurt and Nabisco

. Increased sales for US Tobacco by introducing innovative display

programs supported by intense marketing strategies

. Accommodated specific retail environments for a variety of small to

big-box retailers and specialty shops

Rand Display Inc., Teaneck, NJ

1995-2000

Project Manager

. Designed and estimated a wide array of marketing, display and signage

programs for a diverse company client base

. Provided all internal project management and sales service for Binney

& Smith (Crayola)

. Arranged all logistic services of materials for Binney & Smith

promotions

. Conducted annual pricing negotiations with Binney & Smith to

introduce winning retail display and signage programs

Education

Ramapo College, Mahwah, New Jersey Bachelor of Arts, Marketing 1992

Excellent references gladly furnished upon request

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