ROBERT A. FIORAVANTI
Cranston, Rhode Island 02921
401-***-**** 401-***-**** Cell/ ********@***.***
SUMMARY OF QUALIFICATIONS
Academic background in Marketing; extensive experience in domestic and
international marketing, advertising and management in a diverse range of
industries; customer-centric perspective. Adept in developing and
implementing strategic sales/business plans; identifying and expanding new
markets/opportunities; participating in innovative product development and
introduction; developing and maintaining partnering relationships;
meeting/exceeding goals/objectives; introducing new programs/services to
marketplace. Communicate effectively with others at all levels. Excellent
analytical, problem solving, decision making and leadership skills.
Computer Proficient.
WORK EXPERIENCE
PENSKE AUTOMOTIVE GROUP/INSKIP AUTOMALL, Warwick, Rhode Island
2008-Present
Inskip Automall is New England's premier automotive destination with 11
quality franchises including BMW, Audi, Bentley, Infinity, Lexus, Mercedes-
Benz, MIINI, Nissan, Porsche, Smart Car, Acura (New and Pre-owned)
DIRECTOR OF CORPORATE SALES & MARKETING
Build and maintain relationships/public relations with corporate
businesses, medical and healthcare facilities, colleges/universities and
alumni associations. Duties include: contacting prospective clients with
500+ employees to market/promote 11 Inskip stores, leasing programs,
special discounts and vehicles; meeting with human resource directors,
benefit administrators and other upper management personnel to conduct
short review of prospective client and determine if mutual fit; performing
onsite presentations and forums regarding vehicle leasing versus buying and
demonstrations of exclusive web portal, showcasing features and benefits;
planning and exhibiting at corporate events, Chambers of Commerce, etc.;
liaising between corporate upper management and Inskip; troubleshooting and
resolving client issues; increasing market share; introducing new programs.
Accomplishments:
. Created Partner Portal Internet Site for large corporation employee
use, a custom website developed and paid for by Inskip Automall with
preferred customer pricing, purchasing and leasing options, entire
inventory of new/pre-owned automobiles, accessory discounts, service
discounts, personal contact for all vehicle needs, trade worth, and
priority service scheduling.
. Successfully marketed program to GTECH, CVS/Caremark, Blue Cross/Blue
Shield of Rhode Island, Analog Devices, Gilbane, Edwards Angell
Palmer & Dodge, University of Massachusetts and Citizens Financial
Group to name a few.
. Created and designed promotional brochures, "Welcome Kit" and other
marketing pieces.
SCHNITZER STEEL INDUSTRIES, Rhode Island, Massachusetts and New Hampshire
2004-2008
A joint venture of Schnitzer Steel Industries-Portland, Oregon
BUSINESS DEVELOPMENT (2006-2008)
Developed new industrial account business throughout theNortheast region.
Duties included: generating leads through cold calling accounts; purchasing
non-ferrous metals for global sales; developing and maintaining partnering
relationships; negotiating purchase price of metals.
Accomplishments:
. Created and designed new catalogs and brochures for newly formed
division in the Northeast.
. Developed and implemented new systems/procedures for new business
development.
. Designed, created and maintained advertising in trade publications and
in other media.
. Significantly increased market penetration/share in region.
NORTHEAST REGIONAL WAREHOUSE/INVENTORY MANAGER (2004-2008)
Managed purchasing, warehouse and maintenance functions. Duties included:
interviewing, hiring, training, evaluating, supervising, and motivating
purchasing agent, warehouse manager, service manager, and support staff;
building and implementing warehouse and maintenance systems; managing
special projects from inception through completion; meeting with vendors to
resolve pricing and payment issues; hiring subcontractors as needed;
setting up substations in Worcester and Boston Massachusetts, Concord, New
Hampshire and Providence, Rhode Island.
Accomplishments:
. Designed and oversaw building of a 10,000 square foot warehouse.
. Developed and implemented inventory and bar code systems.
. Revamped purchasing system; reduced work load 40%; reduced inventory
29%.
. First of joint ventures to create warehouse system and tie into
corporate IVARA system.
. Set up policies, procedures and systems for two locations in Rhode
Island and one in Massachusetts.
Page Two
ROBERT A. FIORAVANTI
NORAD (Norad Atlantic Distribution, Inc.), North Kingstown, Rhode Island
2002-2004
Port processor of Audi, Bentley, Subaru and Volkswagen automobiles
DIRECTOR OF ACCESSORIES AND SPECIAL PROGRAMS
Managed port marketing program. Duties included: running inventory lists;
releasing/adding vehicles for automobile dealers from Maine to New Jersey;
generating leads; contacting dealer principles; discussing features and
benefits of port storage and accessory program; selling port storage and
accessory programs to automobile dealers; negotiating and closing sales;
collecting overdue accounts; developing and implementing sales/marketing
strategies; liaison between Volkswagen/Audi America and Norad; establishing
and maintaining partnering relationships; developing distribution outlets;
interviewing employees; resolving insurance and worker's compensation
issues.
Accomplishments:
. Organized and styled merchandise for effective presentation in
catalog.
. Successfully increased sales by 12% 2002.
. Developed new distribution outlets for specialized accessories.
. Successfully developed and implemented automobile dealer storage
program.
. Managed fleet of 1,000+ vehicles within port storage program.
E. H. ASHLEY & COMPANY, INC., East Providence, Rhode Island 1978-2002
A $12 million importer of Swarovski Crystal Components and German handmade
glass stones and components for the jewelry, clothing, automotive, giftware
and specialty advertising industries.
SALES REPRESENTATIVE/PRODUCT MANAGER/ASSISTANT TREASURER
Reported to chief executive officer. Managed all aspects of internal,
domestic and international marketing/sales and product development
activities. Duties included: generating leads via Internet, trade magazines
and existing customer base; contacting purchasing agents and or business
owners; assessing prospective customer's current line and needs; presenting
custom and international lines; requesting samples and catalog for
prospective customer; developing and maintaining partnering relationships;
negotiating and closing the contract/sale; processing orders; setting up
accounts; determining and reviewing credit worthiness and terms; collecting
accounts overdue accounts; resolving problems; generating aging reports;
reviewing accounts receivables; purchasing and leasing office equipment;
negotiating and leasing company vehicles; coordinating subcontractors for
building/grounds maintenance; maintaining inventory control; forecasting;
product development; introducing new products.
Accomplishments:
. Accountable for $3.8 million in annual sales 2000.
. Increased sales $2.5 million over previous year 2000.
. Managed, maintained and forecasted a stock inventory of $2 million.
. Streamlined procedures in product procurement.
. Increased customer accounts to 50.
. Established international contacts to buy/sell products in Germany,
Tokyo, Middle East and Europe.
. Identified new market niche; successfully introduced new product line.
. Exemplary record of customer retention.
. Assisted five sales representatives in handling delicate situations
with customers.
EDUCATION
BRYANT UNIVERSITY, Smithfield, Rhode Island
BACHELOR OF SCIENCE/BUSINESS ADMINISTRATION
Major: Marketing