Project Manager Sales

Vicky C. Thoene

*** ***** ****** *********@**********.*** (Home) 847-***-****

Wauconda, IL 60084

Career Summary

I'm a results-oriented, highly-organized, hands-on marketing professional

with 15+ years experience in program, project and communications

management. My strong interpersonal and written communication skills,

combined with a unique ability to collaborate and relate effectively to

individuals at all levels in/out of the organization, have afforded me the

accomplishments to follow. I have the ability to work effectively in a

matrix-management environment while using strong problem-solving, decision-

making and multi-tasking capabilities. My broad experiences have led to

valid, successful project execution steeped in customer service, client

focus and business acumen. My demonstrated competencies include:

- integrated communications planning - budget planning and tracking

- web page and content design

- brand awareness building - effective design of sales force

- marketing collateral/messaging selling tools

- art/photography design and - exhibit/convention booth layout

direction and design

- video development and - product catalog development

implementation - product/project management

- advertisement management/campaigns - new product launches/existing

product targeting

- electronic communication - internal field sales training

- targeted direct mail campaigns - customer-facing product promotions

- print production

management/direction

Professional Experience

LagasseSweet, Inc; Deerfield, IL 2007-Present

Market Manager; Events

o Incentive Program Management: Collaborate with Senior Leadership Team to

research, plan, manage and execute LagasseSweet's largest customer

Distributor Incentive Program/Trip; Horizons. This program successfully

generates an average of $26million in sales during a 6 month period each

year. Along with various management skills listed above, specific

responsibilities include:

- internal data/system administration and analysis

- customer targeting, monitoring and verification of performance

- vendor sponsorship contracting, documentation and invoicing

- outside resource selection and management

- destination research, selection and inspection

o Annual Internal Sales Meeting Management: Marketing Team and cross-

functional working team leadership to determine sales force educational

needs, identify effective training methods, develop inspiring meeting

theme, effective meeting agenda and sponsored vendor mart. Overall

project manager responsibilities include budget planning/tracking, site

selection/contracting/negotiation, hotel and vendor

contracting/negotiation, air and ground transportation

planning/execution, vendor involvement/sponsorship, overall event

coordination and on-site execution.

o Tradeshow/Corporate Entertainment Management:

Exhibit/Booth - Lead and manage planning and execution of annual national

trade show participation. Overall project manager responsibilities include

budget planning/tracking, exhibitor booth design, marketing message and

theme development, graphic design, and plan/contract exhibitor services,

manage set-up, manage/plan shipping and drayage, lead retrieval, and

customer post-event feedback.

Hotel/Attendance - Research site selection, negotiate hotel contracting to

meet a variety of needs, manage rooming.

Vicky C. Thoene Page 2

(continued)

o Entertainment - Overall project manager responsibilities include budget

planning/monitoring, research/select location, manage property

negotiation/contracting, determine/select/manage all other services, on-

site execution. Design/develop event thematics, design/execute guest

invitation using web-based registration, determine effective electronic

marketing exposure, post-event followup.

o Sarbanes-Oxley Process Management: Overall responsibility for event-

related activities associated with SOX process-flow & control/risk

determination; maintaining documentation in accordance with identified

process. Manage and monitor events to ensure processes are being

followed and documentation is adequately maintained. Process Owner.

o Regional/Targeted Event Management: Lead Regional Management and cross-

functional working teams to accomplish a host of regional/targeted

events. Overall project manager responsibilities include budget

planning/monitoring, site research/selection, select/manage on-site

services/resources to include food/beverage, security, property rental,

shipping/drayage, vendor sponsorship/registration, fund tracking,

customer invitation/registration, hotel contracting/room, event

execution, post-feedback survey design/execution.

Cardinal Health, Inc; Waukegan, IL 1990-2007

Product Manager; Marketing 2006 - 2007

o Collaborated with marketing communications functions and managed external

customer communications for new product launches and existing products to

include many of the competencies listed in "Career Summary".

o Negotiated and managed company sponsorships at various target market

seminars and conferences.

o Designed and executed customer-facing product promotions and sales

incentives to drive profitable sales growth of new products. Report and

track ROI through sales reporting.

o Developed and executed training for +100 internal sales reps on new

products and services to ensure effective target messaging, outline

customer needs, marketing dynamics, key selling strategies and pricing

models.

o Planned, executed and attended up to 14 trade show exhibits per year

promoting new products, services and offerings to ensure effective target

message and build brand/product awareness. Managed and tracked qualified

sales leads, reporting success rate of new business.

o Developed marketing communications FY budget plan of +$250,000.

Responsible for effective management within budget parameters.

Marketing Communications Manager; Allegiance Healthcare 2000 - 2006

o Project manager for national exhibits such as Association of

PeriOperative Room Nurses (AORN), OR Manager and Association of

Professionals in Infection Control (APIC); collaborating with senior

leaders to develop integrated messaging for all communications tactics,

booth properties, and onsite events. (Conference attendance ranging from

7,000 - 2,400).

o Developed communication strategies and executed integrated communication

plans for five business segments whose products are disposable medical

supplies and services.

o Collaborated with marketing teams and directed purchasing decisions

resulting in an overall budget spend of up to $500,000 annually.

o Successfully executed various tactics to ensure that marketing

communications materials and messaging function as effective selling

tools.

o Successfully managed the launch of many new products using both internal

and external resources. Tracked new sales growth through various

reporting mechanisms.

o Directed internal and external design resources leveraging the most

appropriate and cost effective combination.

o Performed ongoing cost analysis of external resources through RFP

process.

Vicky C. Thoene Page 3

Other Positions Held

Jr. Market Manager; Baxter Healthcare 1997 - 2000

Communications Associate; Baxter Healthcare 1990 - 1997

Additional Accomplishments

National Association of Women in Business - Current Member since 2007

Baxter Women Inc.; Deerfield, IL - Past President

Toastmasters International, Baxter Healthcare/Northern Illinois Club - Past

President

The Harbour Inc.; Park Ridge, IL - Former Board Member

Education

National-Louis University Bachelor of Management in Business

Continuing Education

Negotiation Skills Interpersonal Impact

Foundations for Leadership Selection Interviewing

References available upon request.

Contact this candidate