Manager Sales

High-energy Sales and Marketing leader with Global Surgical, Medical Device

and Biotechnology experience. Strong record of developing, defending and

executing strategy across multiple product lines. Proven ability to

successfully lead product development and product launches through stage-

gate process. Strong leader and mentor within global organizations.

CORE STRENGTHS

STRATEGIC MARKETING EXPERIENCE

Jewish Child & Family Services Chicago, IL

Director of Business Development 5/09 -

present

Strategic and tactical responsibility over business development and

marketing activities of a non-profit agency in the consumer services

sector. Report to the Executive Director, with regular interaction with

the Board of Directors.

. 27% increase of agency's top line by strategically positioning two

separate programs to focus on fee-for-service clientele and best business

practices.

. Developed two comprehensive marketing plans that doubled the number of

web site hits via search engine optimization.

. Leading agency rebranding initiative with cross-functional team of

executive staff and Board members.

. Developed, presented and defended four strategic plans with aggressive

revenue growth forecasts that will increase revenue by 55% over the next

three years.

. Trained therapy staff to sell case presentations to clients and referring

clinicians, resulting in 110% increase in fee-for-service clientele and

referrals.

. Led agency staff in development of social networking marketing strategy.

Hu-Friedy Manufacturing, Inc. Chicago, IL

Business Unit Manager, Scalers and Diagnostics

2007 - 2008

Global strategic, operational and P&L responsibility of a $60M dental

instrument portfolio that is marketed via channel partners, as well as

direct distribution.

. Directed development and implementation of global business plan for three

product lines, resulting in 12% growth over prior year.

. Led product development for two new, high profile products, one new

product line and five line extensions, which would add over $10M in

incremental revenue over three years.

. Mentored a marketing team of two product managers with no previous

marketing experience, who have since been promoted, to take on additional

responsibilities.

. Spearheaded optimization of product portfolio, which resulted in the

deletion of 500 SKUs and increased operational efficiencies by 21%

(carrying costs, process flow).

. Introduced a new process for creating positioning statements that was

adopted by the entire organization.

. Developed product champions to promote products on the podium and in

blogs.

. Laid off in September 2008 as part of a downsizing due to adverse

economic conditions.

Hollister, Inc. Libertyville, IL

Global Product Manager, Continence Care Division

2005 - 2007

Global strategic responsibility for $45M portfolio of proprietary,

consumable continence care products that is marketed to channel partners,

hospitals and rehabilitation centers. Surpassed division's plan two years

in a row for the first time since 2001.

. Spearheaded planning and execution of three portfolio optimization

initiatives, increasing top-line and gross profit 11% and 24%,

respectively.

. Directed repositioning of brand strategy in preparation for major product

launch with cross-functional team and mar-com agency to develop brand

platforms, sales collateral and packaging.

. Successfully gained support of executive team by proving out concepts via

various quantitative research initiatives, such as focus groups, one: one

interviews and conjoint analysis.

. Successfully influenced key stakeholders to re-prioritize projects in

order to execute department objectives.

Nobel Biocare USA, Inc. Yorba Linda, CA

1998 - 2004

National Account Manager (2001 - 2004)

Marketed Nobel Biocare products to key and institutional account business

through 10 regional managers and over 100 sales representatives.

. Achieved 12% growth in the first year and 14% growth in the second year.

. Created and implemented marketing initiative to increase dental implant

awareness among pre-doctoral dental students, which resulted in increased

penetration in dental schools by 16%.

. Presented marketing strategies to directors, chairpersons and deans of

dental schools and military installations.

Senior Brand Manager (1998 - 2001)

Promoted from sales to direct the overall performance of a $34 million

dental implant line.

. Spearheaded repositioning of the brand, which resulted in the highest

increase in the brand's revenue (23%) and profit margin (11%).

. Facilitated acquisition of top competitors by influencing new sales and

support team to sell the brand against which they had competed

aggressively.

. Initiated and directed 8 product launches, which comprised over 30% of

the brand's total revenue.

. Developed a pricing strategy, which successfully retained existing

business and increased new business by 11%; the average selling price

increased by 12%.

. Awarded 3rd Place for the Best Sales Brochure by the Medical Marketing

Association

. Facilitated a strategic alliance with W.L. Gore and Associates, with

respect to the marketing plan, marketing materials, logistics and employee

training. First year's sales exceeded plan by 4.5%.

. Developed product champions to promote the brand message on the podium at

local, national and international conferences

Territory Manager (1998)

. Rookie of the Year selling dental implants.

. Achieved second highest growth in the company.

Osteohealth Company San Francisco, CA

Territory Manager 1996 -

1998

. Highest growth in company, selling tissue regeneration materials in

hospitals, ERs and private practices.

Burkhart Dental Supply Union City, CA

Territory Manager 1993 -

1996

. Achieved highest growth in branch and second highest in company for

turnkey dental supplier.

Diversified Copier Products San Diego, CA

Territory Manager 1992 -

1993

EDUCATION

University of California, Los Angeles (UCLA)

1991

Bachelor of Arts, Political Science

Paid own way through college

Philanthropy Chairman, Zeta Beta Tau Fraternity

UCLA Cycling Club

AWARDS AND ACCOLADES

Nobel Biocare 3rd Place - Medical Marketing Association - Best

Sales Brochure, 2001

President's Club and 2nd highest growth in sales - Nobel

Biocare, 1998

Rookie of the Year, 1998

Osteohealth Co. Highest growth in sales of 800%, 1997

Burkhart Dental Supply Highest Branch Sales, 1995

2nd Highest Growth in Sales, 1996

. Leadership and staff development

. Product lifecycle management

. LEAN initiatives leadership

. Business and financial analysis

. Global, cross-functional team leadership

. Qualitative and quantitative market research

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