Marketing Content

Rebekah Lindberg Lawlor

*** *. **** *. ( SLC, UT 84105 ( Phone: 801-***-**** (

*****.******@*****.***

Summary

. Over eight years of writing, design, and overall communications

implementation experience.

. Strong ability to communicate technical and complex information in

comprehensible and effective manner.

. Self-starter with an attention to detail and exceptional editing,

interviewing, and writing skills.

Skills

Technical writing Development of training materials

Copy writing and marketing Grant writing & online fundraising

collateral Website & email communications

Public & media relations

Professional Experience

Town of Avon - Avon, CO

Community Relations Officer, 5/2007 to 12/2009

Managed all communication and public relations for the Town using a variety

of communication mediums such as Internet, video and traditional media

outreach. Responsibilities included public and media relations, development

of strategic communication plans, website and email campaigns, newsletters,

annual reports, and ballot and issue campaigns. Annual budget over $200K.

Selected Accomplishments:

. Oversaw redevelopment of website to improve design, usability and

content, resulting in a year-over-year increase in web site traffic.

. Increased email list growth by more than 20% and implemented online

communication options for public record comments.

. Created and distributed materials to market Avon, as well as assisted

with the marketing and advertisement placement for Avon's special events.

Great old broads for wilderness - Durango, CO

Communications Director, 1/2002 to 5/2007

Developed and implemented fundraising and communication strategies for a

national non-profit organization through grant writing and budget

development, donor development, online fundraising and communications,

public and media relations, annual reports, marketing collateral, website

development, and quarterly newsletter.

Selected Accomplishments:

. Placed stories in national newspapers including a front page story in The

Chicago Sun-Times and an in-depth article on the organization and its

issues in The Los Angeles Times.

. Developed new website and its content, including the implementation of

online fundraising capabilities. Online traffic and donations continued

to double almost every year during my tenure.

. Researched, wrote and tracked all grants for the organization, resulting

in over $100K in grants.

. Implemented an effective mass email model for alerts, newsletters, and

other communication purposes.

. Developed creative renewal and appeal letters that consistently received

a higher response rate than the national average for non-profit direct

mail.

Consulting Experience

PIVOT Communications - Salt Lake City, UT

Writing firm that specializes in transforming complex information into

meaningful content

Writer, 2005-2007; 2010-current

Provide written content and editing for product documents, training guides,

case studies, marketing collateral and web content. Clientele includes

companies in the medical and biomedical industry, IT technologies, and

various other general business-related companies.

Vail Valley Medical center - Vail, CO

Not-for-profit organization dedicated to providing quality health care for

50,000 residents in 6 counties

Writer, 2006

Researched and prepared press releases and interviewed key donors for

publicity articles.

ALSCO - Salt Lake City, UT

First in textile services worldwide

Copy Writer, 2004-2007

Provided content for website, as well as marketing copy for catalogs,

brochures, direct mailings, and other written documents and manuals as

needed.

Otis bay - Verdi, NV

Otis Bay specializes in river restoration and enhancement

Technical Editor, 2002-2006

Edited technical scientific reports for structure, content and grammar, as

well as to ensure readability for a non-scientific audience.

Sandstone editing - Salt Lake City, UT

Editing and writing consulting firm

Technical Editor/Writer, 2001-2005

Edited and wrote a diverse collection of materials including: interior

design books, technical manuals, and interactive teaching tools.

Publications/Professional Achievements

Speaking: Speaker on social media panel for the Colorado Municipal

League's annual 2009 conference

Publications: "Seasons," Bellevue Review, Fall 2003

"Run, Run as Fast as You Can," Salamander, Fall 2002

"Strands," Natural Bridges, Spring 2002

"Alligator," South Dakota Review, Winter 2002

"Things Could Be Worse," Santa Monica Review, Spring 2001

"This Is Not A Joke," Santa Clara Review, Spring 2001

"Daughterhood," Yemasee, Spring 2000

Education

University of Utah - Salt Lake City, UT

Master of Fine Arts, 5/2000

. Major: Creative Writing

University of Utah - Salt Lake City, UT

Bachelor of Arts, 12/1995

. Major: English l Minor: German

Technology

Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator,

Dreamweaver), MS Office (Word, Access, Excel, PowerPoint)

Web/Multimedia: Dreamweaver, HTML, web streaming, social media, SEO

optimization, email communications

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