Sales Manager

THOMAS D. FRATICELLI

**** ****** ****** ? Salem, VA, 24153 ? Home: 540-***-**** ? Cell: (540)

***-**** ? email: ************@*****.***

SUMMARY

A highly-dynamic and results-driven individual with an extensive record of

achievement and success in media sales and management for competitive

markets

PROFESSIONAL EXPERIENCE

The Roanoke Times (Roanoke, VA)

September 2007 - Present

National Sales Manager November 2008

- Present

Sold print and on-line advertising to various national and regional

advertisers (business to business sales).

. 2009 - Ranked #1 of 50 in New Business Production (October)

. 2009 - Circle of Excellence for exceeding 100% in all business categories

(January, September, December)

. 2008 - Circle of Excellence Ambassador Award (December) - awarded to

highest sales achiever in the organization

.

Key Account Executive September

2007 - October 2008

Sold print and on-line advertising to various local and regional

advertisers (business to business sales).

. 2008 - Promoted to National Sales Manager (October)

. 2008 - Circle of Excellence for exceeding 100% in all business categories

(October)

. 2008 - Circle of Excellence Ambassador Award (October) - awarded to

highest sales achiever in the organization

WDBJ-TV, (Roanoke, VA) April 1997

- August 2007

New Media Manager May

2005 - August 2007

Oversaw all marketing, sales and business development functions

including new product rollouts, customer relationship management, key

account management, contract negotiations, and daily operational

activities of wdbj7.com (business to business sales).

. 2005-06 - Led company broadcast properties in website sales and business

development

. 2005-07 - Led company in on-line revenue and new business development

National Sales Manager

October 2003 - July 2005

Managed 14 regional offices in selling television advertising to

national and regional advertisers (business to business sales).

. 2005 - Promoted to New Media Manager (May)

. 2004 - Achieved over 100% of Annual Budget

Local Sales Manager May 2000

- September 2003

Managed a team of 7 sales people, 3 traffic coordinators, and 1

Marketing Manager in selling television advertising to local businesses

(business to business sales).

. 2003 - Promoted to National Sales Manager (September)

. 2002 - Led local sales team of 7 to Achieve over 120% of Annual Budget

. 2001 - Led local sales team of 7 to Achieve over 100% of Annual Budget

Local Account Executive April

1997 -April 2000

Sold television advertising to local businesses (business to business

sales).

. 2000 - Promoted to Local Sales Manager (May)

. 2000 - Acted as department head from June through October

. 1999 - Achieved over 100% of Annual Budget

. 1998 - Achieved over 100% of Annual Budget

. 1998 - Awarded Salesperson of the Month (April and September)

. 1997 - Awarded Salesperson of the Month (November)

WTAJ-TV, (Altoona, VA) February 1995 -

March 1997

Local Account Executive February

1995 -March 1997

Sold television advertising to local businesses (business to business

sales).

. 1996 - Promoted to State College Bureau

. 1996 - Achieved 100% of Annual Budget

EDUCATION

Masters of Business Administration

Graduated March 2010

Averett University

Danville, VA

. 3.90 / 4.0 GPA

Bachelors of Arts in Communications

Graduated May 1994

Pennsylvania State University

University Park, PA

. 3.6 / 4.0 GPA. Graduated with distinction.

. Golden Key National Honor Society

. University Scholars Program

. National Broadcasting Society honors fraternity (Vice President and

Awards Banquet Coordinator)

Robert H. Smith School of Business

December 1994

University of Maryland

College Park, MD

. 12 graduate credits in business and management courses

FORMAL TRAINING

2008 - Completed Huthwaite Professional Selling - Spin Selling Course

2008 - Completed Huthwaite Winning Against the Competition Selling Course

2001 - Completed Leadership Roanoke Valley Program through Roanoke Regional

Chamber of Commerce

ACTIVITIES/INTERESTS

Family (wife & 3 children), Sports, Travel

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