Sales Account Executive
Resume:
Gardenia A. Ramirez *** *th Avenue,
Venice, CA **291
***********@*****.***
Professional Experience
Carole Hochman Design Group, New York, NY 10016
April 2007 - January 2009
Senior Account Executive, Private Label Sleepwear
Managed volume of 18 million in domestic and international private
label lingerie and sleepwear sales with global brands:
Betsey Johnson, Oscar de la Renta, On Gossamer, Jockey,
Carole Hochman and Esprit for Costco Asia (Japan/Korea/Taiwan,)
Costco UK, Costco Mexico, Sam's Club Puerto Rico and Canada,
Catherine's, Lane Bryant, Fashion Bug, BJ's Wholesalers,
Fred Meyer, Hanes, Ross Stores and TJMaxx
Executed strict private label processes with clientele beginning
with initial sales, creating product and packaging with designers,
working with sourcing, negotiating costs and timelines with
factories and gaining approvals with each step
Collaborated with internal private label production team of 17,
emphasizing on calendars and timelines, approvals, design, costing
quality control, meeting budgets and applying client specific
regulations
Measured and quantified quarterly sales information, forecasted
sales projections and negotiated profitability with retailers to
surpass sales goals
Senior Account Executive, International Branded Lingerie and
Sleepwear April 2007- January 2009
Responsible for volume of 9 million in lingerie and sleepwear
sales within international markets for global fashion brands:
Lauren by Ralph Lauren, Betsey Johnson, Oscar de la Renta,
Carole Hochman and Midnight
Created CHDG's first 'International Branded Department,' acting as
head of sales, forging license approved partnerships with
international department stores including Liverpool & Palacio de
Hierro (Mexico,) El Corte Ingles (Spain,) The Bay (Canada,)
Myers (Australia)
Actively researched untapped international markets as company
representative responsible for communicating corporate
capabilities and presenting sales pitches to potential
clientele, resulting in double digit growth in department store
businessses
within the first year
Launched Lauren Ralph Lauren and Betsey Johnson within 90 stores
in Mexico and Spain, responsible for incorporating
advertising, in store fixtures and signage, PR campaigns and
marketing efforts to create brand awareness
Completed Spanish translations for CHDG marketing material
including seasonal catalogues for all brands and corporate profile
Created 6-month stretch plans for sales, markdowns, and gross
margin to expand the business and take advantage of growth
opportunities
Account Executive, Lauren Ralph Lauren Sleepwear and Lingerie
June 2004 - April 2007
Managed 4 million dollars in volume for major department store
accounts in Intimate Apparel including Dillards, Bloomingdales,
Nordstrom, Parisians, Von Maur, Foley's, Filenes, Hecht's
Launched Lauren Intimates in 220 stores nationwide and oversaw
operations for launch including marketing, advertising, shop
installations, merchandising strategy, and fixture development.
Created fixture/sales floor assortment plans for retailer visual
departments
Managed inventory levels, forging and maintaining relationships
with discounter clients including Marmaxx Group, Ross Stores,
Steinmart, Tuesday Morning, Century 21 among others
Partnered with retail services team, merchandising, and marketing
departments to develop key strategies, react to opportunities
and educate sales associates about product.
Analyzed market trends, identified best/worst sellers and
communicated information to Management assisting in pre-market
line edits and proposed store assortments
Worked closely with Polo Corporate to understand brand standards
within the licensee policy
Trained and developed incoming sales associates within the Lauren
Ralph Lauren department
Hop Lun USA, New York, NY 10012
May 2002 - June 2004
Account Executive, PR and Marketing Coordinator for 6IXTY 8IGHT
Lingerie, No Romeo Lingerie and O swimwear
Launched 4 European brands into the US market resulting in major
sales growth within 6 months, responsible for sales, marketing,
public relations and brand planning for all labels
Managed accounts within major department stores and specialty
chain stores including Macy's, Bloomingdales, Parisians,
Everything But Water and Gadzooks
National visual merchandising manager responsible for maintenance
of sales floors and informational seminars for sales associates
Participated in various tradeshows for each brand
Served as spokesperson for press events including media tours and
television segments
Riester-Robb Public Relations & Advertising, Phoenix, Arizona
December 1999 to December 2000
Promotions Manager, Merchandise Center Manager and Account
Coordinator
Created and implemented business and promotional plans for public
relations campaigns for key clientele including: KidsCare
Insurance, Arizona Anti-Tobacco Campaign, Phoenix Zoo
Wrote news releases, advisories, headed media tour to gain
consistent news coverage on campaigns and events
Organized statewide traveling promotional vehicle to educate AZ
youth on consequences of smoking
Managed merchandise center; responsible for purchasing and
distributing over $500,000.00 worth of product, accountable for
acquiring monthly inventory and balancing accounts, acted as main
liaison to vendors and customers
Additional Experience
Metropolis Wine West, San Francisco, California
August 2009 - December 2009
Sales associate, part-time for portfolio of 250 imported European
wines
Summary of Qualifications
Sales Manager, Senior Account Executive
Production/Project management
Business analysis
Client services
. New business development
. Fluent Spanish communicator, written and oral
Retail math proficient
Education
NORTHERN ARIZONA UNIVERSITY Flagstaff, Arizona
Bachelor of Science in Public Relations with a Minor in Spanish,
May 1999
INLINGUA Valencia, Spain
Achieved advanced certification in Spanish Language, August, 1999
Professional Awards
Recipient of the International Association of Business
Communicators, 2000 Copper Quill Award
References available upon request
Contact this candidate