Sales Customer Service
Resume:
Sales and Marketing General Operations Management Strategic and
Analytical Planning Interpersonal and Organizational Skills Leadership,
Mentoring, and Team Building Customer Service and Satisfaction
Self-motivated, goal-oriented, and results-driven sales executive with more
than 15 years of advertising, sales, and marketing experience equipped with
strong record of success in meeting and exceeding sales objectives through
employment of professional sales techniques. Possess expertise in
developing corporate sales plan to attain revenue growth, coupled with
effective interpersonal skills in cultivating relationships with customers,
team members, and high-level personnel. Demonstrated ability to execute
innovative strategies and solutions to capitalize on new business
opportunities, speed up expansion, and improve profit contributions.
Professional Experience
Westfield Malls ? Cleveland, OH
Director of Partnership Marketing 2009-2010
. Assume full responsibility in overseeing all aspects of sponsorship and
advertising sales at four Ohio Westfield malls
. Estimated and managed all sales activities by utilizing Salesforce.com
. Utilized exceptional leadership skills in providing strategic management
to team of mall marketing directors with regards to pricing, forecasting,
negotiation, logistics, and implementation
Notable Accomplishments:
V Led efforts in increasing revenue and establishing a better mall
environment for consumers
V Developed corporate sponsorships and advertising at 55 Westfield Malls
that generated added revenue
The Plain Dealer/Sun News/Cleveland.com ? Cleveland, OH
Major Accounts Advertising Account Executive 2008-2009
. Implemented creative solutions using .com advertising products that
increased revenue and market share for traditional Plain Dealer newspaper
clients
. Collaboratively worked with all levels of senior management, discussing
forecasting, strategy, and profitability
Notable Accomplishments:
V Instrumental in the development and implementation of marketing plans for
the newspaper's largest sales territory and advertisers and consistently
surpassed company set revenue goals
V Efficiently managed the contract and rate negotiations for the
newspaper's largest clients that resulted in sales of more than $14
million in 2008
Display Advertising Account Executive, New Business Development 2002-
2007
. Conceptualized and created new business from the health and medical
category
. Chosen to serve as "Internet Sales Specialist" to help educate, promote,
and sell other sales executives and advertisers on the benefits of
Cleveland.com (the Internet companion to the Plain Dealer)
. Provided effectual assistance with rate restructuring to attract new
advertisers to the Plain Dealer's Weekly Health Section as well as
planning, budgeting, and creative input to maximize advertising revenue
and market share
. Led and managed the development of several auxiliary products including:
< Sophisticated Home Magazine
< Online Health Calendar
< Hospital Print Program
Notable Accomplishment:
V Played a lead role in consistently surpassing company set revenue goals
by more than 20% and doubling profits in the category within a 2-year
period
The PLAIN DEALER ? Cleveland, OH
Display Advertising Account Executive - Inside Sales 2000-2002
. Successfully sold and managed a substantial client base in excess of 1.3
million annually by working with clients in all aspects of advertising,
strategy, marketing, and negotiation
. Developed and presented coherent and innovative customer presentations to
a broad base of customers
. Administered the promotion of new initiatives including: Golf Monday,
Inside & Out, Friday
Notable Accomplishment:
V Constantly exceeded company set revenue goals by 18% increase in 2000 and
15% in 2001
Earlier Experience
The plain dealer ? Cleveland,OH
Graphic Artist 1994-2000
Kmart ? Schaumburg, IL
Supervisor 1987-1993
Education
Bachelor of Arts in History ? 1993
Illinois State University ? Normal, IL
Professional Training
Sandler Sales Training ? Cleveland, OH ? 2004-2009
Zenger Miller FrontLine Leadership Program ? Cleveland, OH ? 1998
Digital Workflow and PDF Printing ? Rochester Institute of Technology ?
1997
Awards and Honors
Newspaper Association of America "Rising Star" ? 1999
Employee of the Month (3) ? Kmart
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