Project Manager Sales
Resume:
Linda English
**** *. ******* ***** ********, IL 60074 847-***-**** **************@*****.***
Profile
Experienced marketing project manager. Directs campaigns from concept through production and
analysis. Extremely detail oriented with a passion for flawless execution. Excellent writing and
proofreading skills, talented in presentation development and delivery. Comfortable leading cross-
functional teams and supervising outside suppliers.
Project Summary
Direct Mail Campaigns Collateral National Account Support
Trade Shows Materials Incentive Programs
Retail Advertising Meeting & Event Employee Training
Management
Professional Experience
PROJECT MANAGEMENT:
Establish and manage project budgets. Obtain bids and negotiate supplier contracts. Process
vendor payments.
Proofread and edit all materials for grammar, spelling, style, legal and corporate requirements.
Obtain all required approvals from relevant departments.
Proof printed materials for imaging accuracy, process registration, layout, etc.
Collaborate with other departments to execute complex programs. Establish and managed all
project timelines.
Create and analyzed reports to determine effectiveness of programs, including ROI. Identify
opportunities for enhancement.
Employ Quality Management Tools to streamline projects and identify improvements.
Maintain organized project files.
DIRECT MARKETING AND ADVERTISING
Managed corporate image advertising campaign to create awareness of company’s new name
and brand image among key target audience. Communications plan included print advertising,
premiums, and direct marketing.
Revolutionized customer acquisition efforts by creating a dealer cooperative preapproved
campaign. Program included highly customized materials and performance reports, resulting in a
favorable 3:1 sales/cost ratio and a year of record sales.
Project management of direct marketing and point of sale campaigns. Obtained bids, oversaw
creative development, supervised print production. Managed project via interdisciplinary teams,
including sales, creative,credit bureau, mail production and operations.
Produced collateral material to promote retail client brand image, while driving incremental sales.
TRADE SHOW AND EVENT MANAGEMENT
Created and managed annual client conference, encompassing all elements of special event
planning: theme and campaign development, enrollment materials, audio/visual, site
management, food and beverage, entertainment, professional speaker selection and executive
speaker support. Materials earned awards from Chicago Financial Advertisers Association.
Created booth design and collateral materials. Represented company at annual Goodyear Dealer
Shows to promote credit program.
Organized quarterly employee recognition events, including awards, decorations, and
communications.
ACCOUNT MANAGEMENT AND SALES SUPPORT
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Linda English
1128 N. Topanga Drive Palatine, IL 60074 847-***-**** **************@*****.***
COLLABORATED WITH ACCOUNT MANAGER TO CREATE ANNUAL MARKETING
PLANS. MET WITH NATIONAL RETAIL CLIENTS TO PRESENT RECOMMENDATIONS AND
OBTAIN APPROVAL.
ANALYZED SALES TRENDS AND IDENTIFIED CUSTOMER BUYING PATTERNS.
CREATED AND EXECUTED EMPLOYEE TRAINING MATERIALS, POINT OF SALE
SIGNAGE, AND SPECIAL RECOGNITION EVENTS FOR RETAIL CLIENT EMPLOYEES.
DEVELOPED TWO TRAINING VIDEOS FOR RETAIL EMPLOYEES, FOCUSING ON
SELLING THE PRIVATE LABEL CREDIT CARD PROGRAM AND MINIMIZING FRAUD.
WROTE PRESENTATIONS, PROPOSALS AND RFP’S FOR SALES EXECUTIVES TO
UTILIZE WITH KEY PROSPECTS. CREATED CONCISE, ENGAGING POWERPOINT DECKS
FOR A VARIETY OF AUDIENCES.
Education
Master of Science in Marketing Communications, Roosevelt University
Master of Arts in Teaching, National-Louis University
Bachelor of Arts, Northern Illinois University
Computer Skills
Microsoft Word PowerPoint Excel Outlook
Employment History
Classroom Teacher, 2003-2009
Marketing Manager, HSBC, Retail credit card provider, 2000-2002
Marketing Manager, CitiCommerce Solutions, Retail credit card provider, 1989-2000
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