Marketing Sales

Christopher Stephen Kouzes

***** ******* **** **., *********, NC

(c) 704-***-**** (e) ******@*********.***

Marketing Executive

Profile

Integrated Marketing Executive with over 17 years experience developing

marketing strategies and managing personnel. Uniquely skilled at

identifying new growth opportunities and establishing long-standing

relationships with clients and vendors. Promotes a winning attitude and

fosters accountability to consistently exceed performance goals and

expectations. Aggressively identifies potential conflicts that may cause

negative impact and provides viable solutions to offset any threat. Proven

competencies in improving organizational efficiencies through the

development of targeted strategies and emerging technologies that maximizes

synergies and facilitates lasting and positive change.

Areas of Expertise and General Management Qualifications:

. Integrated Marketing Strategies

. e-Marketing

. Strategic Planning

. Business Development

. Budgeting and Expense Control

. Social Networking

. Vendor Relations

. Promotions/Promotional Material

. Staff Development and Motivation

. Trade Shows

Professional Experience

Director of Marketing

1998 - 2009

Baker & Taylor, Inc., Charlotte, North Carolina

Marketing Executive for this multi-billion dollar corporation, which

throughout my tenure was the global distribution leader of books and

entertainment products. Responsible for all marketing strategies of the

company and oversaw nine separate divisions in need of marketing support.

Target customers included retail and government entities such as Amazon,

Borders, Wal-Mart, and tens of thousands public, school, and academic

libraries.

. Reported directly to the president since 2003. Led marketing portion of

monthly executive staff meetings to develop strategies to best support

company's corporate and divisional goals. Provided monthly project and

budget status updates and new project initiatives.

. Authored, implemented, and evaluated all integrated marketing strategies.

. Established and managed the annual marketing budget in excess of

$800,000.

. Developed all strategic e-marketing programs for electronic delivery of

content and information via eBlasts and websites.

. Directed and approved all marketing material (brochures, sell sheets,

ads, promotional material et al).

. Digitized and enhanced existing print catalogs into interactive online

vehicles with direct ordering capabilities at the title level resulting

in an increase of over $750,000 in additional vendor co-op dollars.

Embedded sales matrixes allowed for significant real-time sales analysis.

. Originated all company social networking (Facebook, Twitter, widgets,

bit.ly)

. P&L management for all marketing opportunities for vendors resulting in

over $18,500,000 of annual net vendor advertising revenue (30% over

revenue expectations).

. Managed transition of 26 publications to new print facility resulting in

net savings of over $3,500,000 in first 24 months.

. Created new process of driving all customer emails out of Salesforce CRM

database to create maximized targeted recipient lists resulting in first

year incremental vendor advertising revenue of over $200,000. Email

database expanded from 30,000 to 110,000 valid addresses.

. Converted all print order forms to electronic-only interactive versions

resulting in annual savings of over $25,000.

. Developed content management systems, strategic marketing plans and

customer turnkey marketing solutions for revolutionary new consumer

direct fulfillment online product.

. Initiated several business development programs including nationwide

writing contest for new authors under the age of 12 in conjunction with

national publisher and an art contest resulting in over 3,000 entries

annually from customers' students and young patrons.

. Instituted new marketing programs that enabled Entertainment division to

achieve three-year goal of doubling gross sales. This objective was met

in less than two years while maintaining net margins of 23%.

. Supervised over 220 trade shows, events, and sales meetings annually,

both nationally and internationally.

. Designed new trade show booth resulting in immediate cost savings as well

updating look to reflect position as industry leader. New best-of-breed

booth paid for itself within first two years of purchase.

. Developed new business plan for introducing multiple new product lines

and services to market.

Vice President of Marketing

1992 - 1997

Feedback Music Distribution Inc., Glendale Heights, IL

Established marketing department for start-up distributor of imported and

domestic music product. As a result, company doubled in size year-over-year

with sales of $40 million and a marketing budget of $500,000.

. Created marketing material establishing imported product line into

national accounts for the first time.

. Designed all artwork elements including posters, music CD artwork, and

print advertising for both company and artists on in-house music label.

. Recognized as industry leader by being asked to speak on panels at SXSW,

NAIRD, NMS, and various seminars.

. Implemented new company wide procedures to allow for maximum efficiencies

by taking existing data and making it accessible to customers and

marketing vehicles.

. Marketing liaison for vendors as well as key national accounts (Best Buy,

Borders, and Tower Records).

Education and Professional Development

Northwestern University

Masters in Integrated Marketing Communications

Bradley University

Bachelor of Science in Advertising

The Employers Association

Principles of Management

Leadership for Lead Employees

Computer Skills

. Microsoft Word

. Microsoft Access

. Microsoft Excel

. Microsoft Power Point

. Microsoft Outlook

. QuarkXPress

. Photoshop

. Adobe Acrobat Professional

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