Sales Training
Resume:
Dina Mahshi
CHANGE MANAGEMENT COMMUNCIATIONS & TRAINING SPECIALIST
Accomplished communications specialist with a high degree of needs analysis
and solutions consulting skills. Able to develop and implement
communications strategies with measurable results that support business
objectives. Accountable team player who is proactive and consistently
delivers at a high performance level. A leader who has positively impacted
bottom lines through expert creation and delivery of innovative, change
management processes.
PROFESSIONAL SUMMARY
Communications
Participated in communications strategy meetings, contributing and
presenting relevant
topics.
Developed written materials: Web/newsletter content, documents,
presentations, e-mail
messages.
Helped develop and implement new print, electronic, and face-to-face
employee
communications channels. This work included production of videos and other
multi-media communications.
Research and Development
Tracked upcoming issues and events. Suggested articles and stories for web,
newsletters, and employee outreach.
Helped create key messages/positioning that supports the needs of the
business while
determining the best communications vehicle to reach identified audience.
Project Management
Squeezed maximum result from approved budgets using measurement to justify
spending.
Measured effectiveness of communications channels and applied research
findings to adjust and target ongoing communications to meet business,
employee needs and facilitate process improvements.
Established strategic timelines for communications events and messages that
meet needs of the business.
Designed, developed, and implement complete project plans from inception to
completion.
Insight / Coaching / Training
Prioritized work based on immediate need and impact to the business.
Used sound business judgments to craft messages and communications
approaches.
Provided communications insight, coaching, and training to key individuals.
Collected information and developed strategies for communicating key
issues.
Ensured coordination of efforts and consistency in messaging with
stakeholders.
Managed and maintained internal/external business partnerships.
PROFESSIONAL EXPERIENCE
Chevron Corporation, Houston, TX 2008
Communications Specialist, CBRES, HPCII Project
Constructed and implemented communication plans for global employees.
Provided script writing, communication skills, training/coaching, and
logistics
planning for Chevron project managers.
Worked collaboratively with planning groups in the development of
communication plans, including creation and maintenance of templates and
tool
kit items.
Served as a consultant to team members for all communication planning needs
ranging from announcements to post-project surveys.
Planned and implemented events that focus on key change management
deliverables.
Acted as liaison between internal project teams. Coordinated meetings,
presentations, training, and communication time lines.
Responsible for web site coordination, including formatting and placement
of
content on web site.
Worked closely with IT to ensure security layers and corporate identity
remained
intact while complying with Chevron guidelines.
Ensured support of web-specific standards and processes, including clear
ownership of roles and responsibilities among C- level executives.
WellCare, Tampa, FL
Manager, Business Objective Communications and Training 2007
Responsible for TX expansion market, which includes Houston, San Antonio,
and
Dallas.
Assisted WellCare University with assessment, instructional design,
facilitation,
teaching, and monitoring educational programs.
Assured Business Objectives where communicated clearly to benefit
consultants.
Conducted nine-day communications training course, training included 10
modules that covered, basics, members, compliance, plans, services,
prospecting, territory management, process, presentation, and enrollment.
Ricoh Corporation, San Francisco, CA & Houston, TX 2001 to 2007
Sr. Solutions Communications/Training Consultant 2002 to 2007
Drove sales performance by providing expert employee communications and
training and marketing support for 95-member team across five sales office
locations.
Developed solutions and integrated communications and sales training based
on
extensive consultations with customers to assess workflow and business
needs.
Promoted corporate sales, marketing, and product launch initiatives.
Facilitated communication seminars to mid-level management on process of
development of sales force.
Accelerated new hire productivity by leading comprehensive product and
company resource training.
Fostered team atmosphere and increased effectiveness of training by
encouraging active group participation and discussion.
Developed automated communications process to standardize information
across multiple locations.
Generated 41% growth in solutions sales and 110% over quota sales by
delivering precise communications and creative training courses focused on
solutions selling.
Boosted revenues and improved new hire retention by leading implementation
of
innovative demonstration program communicating product benefits and
features.
Sr. Product Communications Specialist/Trainer 2001 to 2002
Orchestrated and effectively communicated launch of document management
solution, including creation of sales force product training.
Transitioned brand image from copier company to solutions provider by
developing marketing communications training class for managers and sales
force.
Designed tactical marketing and sales plans in line with product management
team's positioning and placement strategies.
Collaborated with third-party document management companies to develop
communications collateral for hardware and software integration.
Conducted market research to create spec comparisons to incorporate into
communications and training modules.
Communicated effective consultation, product demonstration, and sales
presentation efforts.
Gathered and communicated market intelligence as liaison between Savin and
Ricoh.
Made key contribution to development of companywide disaster recovery and
document retention program as member of the Change Management Solutions
team.
Fujitsu Computer Products of America, San Jose, CA 1997 to 2001
Sr. Communications Professional, Document Imaging Group
Increased market share in distribution channels by cultivating profitable
relationships with more than 1,400 resellers and distributors.
Prospected and signed new value-added resellers.
Communicated product features and benefits to local resellers.
Developed communications for all incentives, rebates, and channel marketing
programs.
Captured direct sales through lead generation, product demonstration, and
proposal development.
Delivered product training seminars for channel partners and end users.
Produced promotional kits, product specification kits, and other marketing
collateral.
Ensured high levels of customer satisfaction by quickly resolving issues.
Increased mindshare through proactive engagement and effective
communications with customers, resellers, distributors, and other business
partners through sales, marketing, and product training.
Consistently communicated business unit objectives with sales force.
EDUCATION
San Jose State University, San Jose, CA
B.A., Advertising,School of Mass Communications/Journalism
B.S., Psychology
PROFESSIONAL AFFILIATIONS
Future Business Leaders of America 1990 to 2000
Featured Speaker, Women in Business National Conference 1999
Member, Ladies Who Launch 2001 to 2008
American Society For Training & Development Professionals, Member
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