MICHAEL J. ROOF, CMR
http://www.linkedin.com/in/mikeroof
Fishers, In 46038
****.****@*****.***
* **** **** ****** ***** WINNER
Core Competencies
Managed Care Management Program & Project Management
Team Building & Leadership Strategic & Long Term Planning
Negotiating Skills Change Management
Professional Experience
Wyeth Pharmaceuticals, Collegeville, PA, 1986 to 2009
Progressed rapidly through increasing levels of responsibilities,
transitioning from Lederle labs into Wyeth Pharmaceuticals, remaining a
team leader during tenure.
PSYCHIATRY SALES MANAGER
. Held position two times during career, June 2008 - December
2009 and June 1995 - June 1997.
. Promoted Effexor XR and sold and launched Pristiq to
psychiatrists in Northern Indiana and Kentucky.
. Ranked 24/124 reps, 2008/2009, increasing national rank by
46%.
. Recognized for highest TRX market share within 3 state
area, Ohio, Indiana, and Kentucky.
. Identified and cultivated key opinion leaders to become
speakers and advisors, resulting in an increase in product
growth within territory.
DISTRICT MANGER, PRIMARY CARE DIVISION, July 2003 - May 2008
. Responsible for hiring, training, developing, and leading 2
Indiana Districts, consisting of 25 total reps.
. 2008 top 10% District sales ranking.
. Recognized for exceptional in-service training workshop
design, which was adopted by national Program & Project
Management as best practices.
DISTRICT MANAGER, SPECIALTY SALES DIVISION, July 2000 - June 2003
. Promoted to create new specialized sales team, included
hiring responsibilities to expand sales team 40%.
. Expanded physician reach to include rheumatologists and
psychiatrists throughout Kentucky and Indiana.
. Drove regional rankings to top 20% of nation.
MANAGED CARE MANAGER, July 1999 - June 2000
. Successfully gained 100% formulary acceptance in 7 Indiana
MCO accounts
. Established pull through programs, working with health care
plans and growing net product share within targeted
region.
. Recipient of Express Scripts Preceptorship Award
MEDICAL CENTER MANAGER, September 1994 - April 1995 and July 1997 - June
1999
Promoted IV antibiotics in the hospital setting through Wyeth purchase of
company 1994.
. Nationally ranked #2 for IV Antibiotic sales.
. Attained #1 Zone Sales for IV Antibiotic sales.
. Selected to facilitate regional in-service training and
performance based contracting workshops.
PRIMARY CARE SALES REPRESENTATIVE, October 1986 - August 1994
Promoted Consumer Products, Generics, Pediatric Vaccines, Suprax to Primary
Care Physicians throughout No. California.
. Awarded Gold Circle Team Member, achieving national sales
ranking in top 10%, 1990, 1989, 1988, and 1987.
Education
B.A. - Communications, Bowling Green State University, Bowling Green, OH
Skills and Training
Windows XP and Microsoft Office
Certified Medical Representatives Institute, member 2009