Sales Customer Service

Albert J. DeGenova

**** ** *********** ****** ( Port Saint Lucie, FL 34986 772-***-**** (

**********@*********.***

Profile

Determined and results-focused professional equipped with more than 20

years of progressive experience spanning sales management, business

development, and merchandising development/implementation. Innovative

leader with a proven track record of creating and launching lucrative sales

programs for multiple product lines. Adept at fostering a positive and

productive work environment while driving business and personnel growth.

Excels at leading cross-functional teams to exceed expectations.

Proficient in Microsoft Office Suite with dynamic communication,

presentation, interpersonal, and problem solving skills.

Additional areas of expertise include:

Strategic Planning Business Planning Proposal POS Data

Preparation

Contract Negotiations Relationship Client Retention Sales

Building Forecasting

Territory Development Project New Product Training/Develop

Management Launch ment

Policy/Procedure Marketing Coordinating B/U Account Planning

Development Category Financial

Category Development Management Management Performance

Metrics

Career History

National Retail Sales Manager, Industries for the Blind-September 2008-

October 31, 2009

Developed a plan to take writing instruments to retail for the Industries

for the Blind, Milwaukee. A seasonal pencil line has been expanded to

include Scented Soy Wax candles and other Writing instruments. First major

break through was Walgreens. Set up business to work in Drug, Grocery,

Arts and Craft stores as well as general merchandise stores. Led the

development of branding and packaging for the new items.

ACCO Brands Inc. (Formerly Wilson Jones) 1984-2008

A $2B office products manufacturer

Highlights: At ACCO Brands, Inc.

. Fueled sales growth for the OfficeMax account from $3M to more than $58M

over 11 years.

. Negotiated $1M-$20M agreements with major accounts.

. Drove sales of more than $50M for six different business units.

. Launched the BizMart account and generated $8M in sales in less than four

years.

. Forged and maintained solid relationships with key/C-Level customers,

management, and personnel.

Continues...

Albert J. DeGenova

Page 2-772-***-**** ( **********@*********.***

. Eliminated category competition and decreased inventory levels by 45% due

to developing successful in-store merchandising strategies and fixtures.

Doubled profits per square foot by reducing 16 feet to 8.

. Prevented the channel team from being shut down by implementing effective

strategies, recruiting high-performance talent, increasing sales, and

improving profitable business growth.

Progression: At ACCO

Director of Reseller Channel Sales and Marketing ( 2003-January 2008

Developed the channel strategy for Day-Timers Inc., a subsidiary of ACCO;

strategy included budgets and sales/profit objectives. Administered a

sales budget of $24M-$30M, a program/promotional budget of $6M, and an

expense budget of $1.5M. Spearheaded cross-functional teams and

collaborated with a customer to implement CPFAR. Supervised personnel and

trained channel managers and oversaw sales team material development.

Established vendor owned/managed inventory. Coordinated strategy

research/development to penetrate new distribution channels. Instituted a

cost-effective virtual warehousing system that enabled orders to directly

ship to customers and provided enhanced customer service.

National Account Manager/Trade Manager/Team Leader ( 1992-2003

Oversaw sales for Swingline products in club, food, drug, and military

accounts and promoted line at BJ's, Sam's Club, and Costco for four years.

Managed OfficeMax initiatives across all platforms; spearheaded an account

team compromised of Sales, Supply Chain, Customer Service Support and

Sales. Developed brands and merchandising displays (still in use).

Implemented account-specific product changes. Grew business for a key

lines and assumed the position of category manager in three different

categories. Created effective merchandising and trade-up strategies.

Hired, trained and supervised national account managers. Presented

reports to home office to support profitable business growth.

Sales Representative ACCO Brands, Inc. ( 1984-1992

Managed the business with wholesalers and independent dealers. Oversaw

retail segment and managed BizMart product categories. Secured four

accounts that generated $800K of profitable sales in first year.

Education

Oklahoma City University

M.B.A, Marketing

Youngstown State University

B.B.A, Marketing

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