Daniel Trecroci
Pacifica, California 94044
*****@*********.***
PROFILE
I am a results-oriented medical editor and writer for both consumer- and
pharmaceutical-industry publications. With over 11 years of successful
experience, I am highly skilled at working in demanding and deadline-driven
environments, prioritizing multiple projects, and delivering dependable
results.
TECHNICAL SKILLS
. Microsoft Office 2007
. Metrics (Unica & Google Analytics)
. Blogger
. Search Engine Optimization
. Social Networking Tools & Communities
. eDialogue
CAREER PROGRESSION
HealthContent Solutions Present
I offer freelance, content-development, project-management and editing
services for client objectives. Deliverables include targeted solutions for
new and traditional media, brochures and educational materials. Satisfied
clients include Johnson & Johnson; Cord Blood Registry Systems; Kaiser-
Permanente; LifeMed Media; American Association of Diabetes Educators; Pain
Medicine News; Kings Publishing; Pain Medicine News; diatribe and Diabetes
Health Monitor.
Healthline Networks, Inc, San Francisco, Ca. February 2008-
August 2008
Managing Editor
As an integral team member of this health-specific Web search engine, I
successfully evolved the company's Health Authority network from concept to
launch. I identified, engaged and managed a network of leading medical and
healthcare professionals who-for the benefit of online visitors-offered
perspectives specific to numerous health conditions. Additional
accomplishments included:
. Managing video, licensed, and user-generated content assets from
concept to launch
. Creating custom-content channels geared toward client objectives
. Strategizing search-engine-optimization and search-engine-marketing
objectives
. Assisting Web designers with user-interface research and improvements
. Owning the production of corporate, condition-specific and daily e-
newsletters
. Producing, distributing and owning metric reporting on e-newsletter
products
LifeScan, Milpitas, Ca. April 2007-March
2008
Content Manager for OneTouchGold.com
My stewardship of LifeScan's online, consumer publication was vital to
OneTouchGold.com being the recipient of the Web Marketing Association's
2007 Web Award for Outstanding Achievement in Website Development
(Category: Health Care Standard of Excellence; Medical Standard of
Excellence). As Content Manager, I accomplished:
. Managing editorial, marketing and design vendors
. Overseeing content-development planning
. Developing and managing Web templates
. Securing quality assurance of Web deliverables
. Designing and developing OneTouchGold's monthly eNews marketing
resource
Diabetes Health, Fairfax, Ca. August 1998-
December 2006
Managing Editor
For over eight years, I successfully streamlined production and refined
editorial content for Diabetes Health's magazine and online product. As a
result of my leadership, new circulation and ad revenue increased by 125
and 250 percent, respectively. My vision and guidance resulted in Diabetes
Health being nominated for the prestigious Maggie Award (Best Consumer
Health, Beauty and Fitness). Additional accomplishments included:
. Managing monthly editorial, art and production schedules
. Overseeing a network of 50 contributing editors, writers and graphic
artists
. Managing a $240,000 editorial budget
. Conducting outreach to readers and advertisers
. Recruiting industry leaders to be a part of Diabetes Health's advisory
board
EDUCATION
University of Oregon
Bachelor of Arts in Journalism and Communications
1994
PERSONAL
. Parent of three children
. Former board member and active volunteer with local theatre companies
and Pacifica School District