Manager Sales

MICHAEL T. YOBE

*** ******** *****, *********, ** 27530 phone: 919-***-****

cellular: 252-***-**** ********@*******.***

www.visualcv.com/ffpftkp

SEASONED RESULTS ORIENTED MARKETING PROFESSIONAL

Progressive advancement in industrial and consumer marketing, serving as a

brand manager, market development manager, innovations manager, product

line manager, and vertical marketing manager. Demonstrates a proven record

of success in leading marketing strategy execution and managing multiple

projects aligned to business objectives. An accountable quick learner with

the experience and ability to hit the ground running.

CORE COMPETENCIES

Marketing Strategy & Analysis

Marketing Campaign Management

Sales Readiness and Promotion

Innovation & NPD Toll Gate Processes

Marketing Campaign ROI

Pricing Strategy

Danaher Business System (DBS)

Managing Budgets

Product Lifecycle Management

EXPERIENCE

Cooper Industries (Copper Interconnect Division) - La Grange, NC

Oct. 2007 to present

Vertical Marketing Manager

March 2010 to present

Reporting to the Global Product Line Manager. Responsible for identifying,

developing, and initiating key vertical marketing campaigns. Additionally

responsible for P&L for mining product lines including: Quic-Lok,

Limberoller and Ovals & Rounds; as well as legacy product lines including:

ECC, Pendants, Twist Lock, and Press Safety.

. Implemented strategic marketing standard work to define target markets

based on organizational fit and attractiveness, communicating results

to leadership with suggestions on markets to address.

. Defined Goal Development Plan (GDP) objectives and Key Performance

Indicators (KPIs) to ensure launch success, including product mix,

robust sales readiness program, channel definition/sales strategy,

market pricing, and New Product Development (NPD) to fill Innovations

funnel.

. Accountable for Mining, Wind Energy, and Industrial Automation

vertical marketing initiatives with $50K budget with goal of $3M

incremental revenue for 2010.

Product Line Manager

Oct. 2007 to Feb. 2010

Reporting to the Global Product Line Manager. P&L responsibility for

Cooper's Industrial Automation product lines including: Miniature, Micro-

miniature, Network Products, SoftPower , and Molded Mil-D-5015 connectors

used in factory automation, industrial communications and robotics

applications. Developed and executed tactical plans that resulted in share

and EBIT growth in down economy.

. Utilized VOS/VOC to spearhead a comprehensive literature and website

update to support sales efforts and help shorten sales cycle;

launching two new catalogs, CI Advantage sales tool, and multiple

brochures in 2009.

. Lead strategic product manufacturing move to the Nogales, Mexico

facility resulting in 23% margin growth. Further expanded product line

growth via SKU rationalization and NPD opportunities through toll-gate

process to redefine product offering

. Managed regulatory and third party listing activities to ensure

products are within specified requirements.

. Responsible for organizational marketing strategy shift from product

specific to segment specific marketing campaigns and initiatives.

Shell Oil Company (Shell Lubricants/Global Car Care Division) - Houston, TX

Oct. 2006 to Oct. 2007

Innovations Manager

Reporting to the Director of Innovations. Responsible for Shell's

innovations in the retail performance chemical category, resulting in $3

million in first year sales success. Developed and executed brand line

extensions primarily for: Gumout, Fix-A-Flat, Slick 50, and Shell V-Power.

. Identified various 2008 and 2009 new product potentials, coordinated

consumer testing, and communicated "best" concepts to brand and

leadership team to begin the toll-gate process.

. Assembled and lead multiple cross-functional teams from product

ideation through development to deliver industry leading innovations

and product platforms.

. Working through an NPD toll-gate process, created a robust pipeline of

new product and packaging ideas with a 40% margin expectation by

outsourcing to low cost countries.

. Worked with Brand Managers to develop sales training, POS sell sheets,

and Plan-O-Grams for major accounts.

Texas Instruments (Education and Productivity Solutions Division) - Dallas,

TX Dec. 2004 to Oct. 2006

Market Development Manager

Reporting to the Director of Market Development. Responsible for the

marketing efforts of TI's graphing calculator division through retailers

and educational distributors. Developed and executed marketing plans and

initiatives aligned to business objectives with an annual budget of $1.2

million. Accountable for printed literature and marketing materials

including direct mail, website content, tradeshow graphics, PR, and company

communications.

. Led the creation and implementation of a major national marketing

campaign that involved the conception and execution of targeted print

and collateral pieces, the trade show style customer event, and

marketing surveys/follow-up activities resulting in an increase of

5,000 hands-on customer interactions.

. Ensured alignment of national marketing activities with sales team and

big-box promotions resulting in a 50% repeat purchase metric.

. Management of cross functional teams that included public relations,

creative agencies, office of educational policy, and product

development.

. Implemented return on investment measurement into all marketing

campaign activities resulting in a better understanding of successful

marketing initiatives, promoting continuous improvement, and $500

million in annual sales revenue.

Yobe 2.

Pentair Corporation - Conroe, TX

Sept. 1997 to Dec. 2004

Brand Manager (FilterSoft Brand)

Jan. 2000 to Dec. 2004

Reporting to the Marketing Director. Responsible for establishing strategic

brand growth through market analysis, new product development and

introduction, and direct mail awareness campaigns in a manufacturing

environment that included a comprehensive product mix.

. Led the overall marketing direction through a network of domestic and

worldwide distributors, including the development of an entrance

strategy for European Community and Asia-Pacific Rim, resulting in an

18% increase in revenue.

. Conducted dealer seminars and organized tradeshow offerings to educate

dealer sales teams on product attributes, technological advances, and

consequential increased profit margin advantage.

. Redefined the branding message, implemented electronic based CD-ROM

product catalog and advertising material, and worked with the IT team

to define E-Commerce methodology including: web-site development,

firewall protection, criteria definition, on-line ordering, graphic

design, and statistical analysis reporting.

. Negotiated all purchasing agreements and exclusivity contracts for

international and domestic dealers.

Operations Manager (Porous Media)

Sept. 1997 to Jan. 2000

Reporting to Director of Operations. Responsible for providing production

leadership, inventory management, marketing and engineering support, and

human resource development.

. Worked from corporate strategic objectives and goals to initiate,

develop, implement and improve core business and manufacturing

processes resulting in a 13% increase in profit from operations.

. Accountable for plant-wide leadership of approximately 200 full time

salaried and hourly associates.

. Communicated weekly/monthly meetings: presenting P&L results,

reinforcing strategic objectives, quality metrics, performance to

forecast, and overall efficiency of the manufacturing process.

Delphi Automotive - Warren, OH.

May 1994 to Sept. 1997

Production Supervisor

Reporting to the Production Superintendent. Responsible for providing

production leadership and human resource development, within a union

environment, for a Tier 1 automotive supplier.

. Refined workload scheduling to maximize productivity and minimize

resource waste.

. Led teams of 32 full time manufacturing associates to meet production

goals.

. Designed and implemented a standard work instruction program for

machine change out, increasing productivity and the amount of quality

parts produced. The procedure was implemented plant wide resulting in

meeting the goal of 30% facility waste reduction.

EDUCATION

University of Maryland, College Park, MD

May 2003

Master of International Management Degree

Concentration: Marketing

Westminster College, New Wilmington, PA

May 1994

Bachelor of Arts Degree Major: Business Administration

Minor: Marketing

Computer Proficiency:

MS Office Suite, Photoshop, Freehand, Quark, PageMaker, PowerPoint, SAP,

Lotus Notes, and ACT sales database

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