Sales Manager

SHARRON ROBERTS

**** ****** **** ****- ***, New York 10580

(H) 914 / 967 - 7481 / 914 / 843 -0014

**********@***.***

. Highly accomplished, creative and assertive executive with extensive

sales experience in maintaining business and penetrating new markets

. Persuasive, hands-on merchant with a proven track record of executing

profitability and lasting business relationships

. Comprehensive market understanding to develop and implement plans for

continued bottom-line results

. Organized, detailed, motivated decision maker with impeccable follow-

thru and strategic success

PROFESSIONAL EXPERIENCE

MICHAEL SIMON - Sr Sales Executive -Knits

2009 - 2010

. Strategically drive and increasing by 10% corporately the direction and

penetration of Michael Simon product to more updated customer base

. Work & increase new accounts for Smitten contemporary line for specialty

stores & at key trade shows with double digit growth results

. Implement projections & style assortments effectively to reduce inventory

by 30%

. Expand account base for profitable positioning regionally to maximize

sales results

BEREK SWEATERS - Consultant

2008

. Established a Time and Action calendar to reduce by 30% production

assortment

. Merchandised the collection into a seasonal focused and condensed

presentation

A B S by Allen B Schwartz - Sales Manager - Sportswear

2008

. Spearheaded Re-launch of Sportswear Div.with L&T, Macy's and Specialty

Stores

. Enhanced seasonal Trend classifications with Design to include Key items.

. Developed Private Label programs for increased store margins &

profitability

. Worked Drs & Sptswr lines with Specialty Stores for added distribution

SPA id - Sales Executive/Merchandiser

2005 -2007

. Opened new knit line to Dillard's Better div (All regions), Lord & Taylor

& Parisian

. Visited each region to execute line presentation and propose assortment

needs & content

. Reviewed weekly sales to advise style mix & key item replenishment

. Merchandised collections, color concepts, key items with Design dept

. Created Time & Action Calendar for efficient design & Production flow

EXCLUSIVELY MISOOK - Sales Executive 2004-2005

. Managed Nordstrom Special Sizes & Nord Direct & interfaced with regional

reps

. Monitored weekly sales, conference calls & did trunk shows to review &

direct sales

. Increased specialty store penetration thru regional trade shows

seasonally

MICHAEL SIMON - National Sales Manager 1993 -

2004

. Managed Sweater and Separates divisions for $30 million dollar Knitwear

Company.

. Hired and directed a sales force, growing the staff from seven to twelve.

. Recruited and supervised seven regional representatives, working to

intensify their product knowledge and achieve their sales goals.

. Opened Better Separates division to expand store product mix and increase

floor space with immediate positive results.

. Repositioned new sweater division to updated market while maintaining

classic sweater division for traditional customers.

. Analyzed market sales data to make product improvements and develop sales

strategies.

. Initiated monthly sales projections and all production cuts.

. Established the Dr. Seuss Licensee

. Aggressively handled major accounts and interfaced with management: Saks,

Neiman Marcus, Nordstrom, Jacobson's, Parisian, Lord &Taylor, Belk, Acorn

Stores, Talbot's, Victoria's Secret, Lillie Rubin, Mary Kay plus specialty

stores & catalogues in America.

CYNTHIA STEFFE - National Sales Manager

1991 - 1993

. Launched Collection to Bridge market & initiated & executed profitable

trunk shows

. Controlled sales distribution throughout country with key specialty

stores & majors.

. Drove increased sales with direct mail program

GRUPPO AMERICANO- Sales Director, Bridge

1990 - 1991

Luciano Tempesto,Giuseppe, Jennifer George by Night

. Successively increased store penetration with majors and better specialty

stores.

. Planned and executed product line with design and production team.

. Developed key store strategies to maximize sales with viable store

assortments.

. Managed Coterie shows - RBO's

. Client's: Dayton Hudson, Macy's West, Bloomingdale's, Neiman Marcus &

Better specialty stores.

PRIOR EXPERIENCE

BUSHWACKER - National Sales Manager

1989 - 1990

. Increased market share of Country Classics company 46% over 1989.

PERRY ELLIS - National Sales Manager

1987 - 1989 . Managed In-house & road force

for $10 million dollar America division. (Ladies)

. Projected sales plans and seasonal buys.

. Developed special product for major stores including Neiman Marcus and

Saks.

. Interfaced with senior management of major U.S. stores.

CHAUS - Key Account Executive

1985 - 1987

. Profitably managed 40% of total volume of Dress division.

. Successfully handled Dillard's account, largest volume account in

division.

. Created special product for stores to achieve higher gross margin and

capitalize on specific needs.

ELLEN TRACY - Key Account Executive

1983 - 1985

. Aggressively managed Nordstrom's (All Regions) with increased sales each

season

EDUCATION

Elmira College - English Literature & Psychology

Bachelor of Arts

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