Jeff Kawasugi *** S Spring St. #****
Los Angeles, CA 90013
310-***-**** Office
415-***-**** Mobile
*********@********.***
eCommerce Fulfillment and Distribution - Supply Chain/Logistics - Business
Development
Experience
06/06 - Current:
Independent Consultant - Direct to Consumer Fulfillment
Strategy consultant and resource for retailers in the Business to Consumer
space. Engaged with startup firms aiding in the development of their
fulfillment operations, inventory plan and back end systems integration
with web store. Leveraged experience to build and execute project plans,
advise on operational and system enhancements that minimize cost impacts
while improving customer experience.
. Order Management System (OMS), Warehouse Management System (WMS) and
Shipping Solution requirements
. Integration Layer mapping of XML documents between Website, content
management, pricing engine, OMS, WMS and Financial systems
. Facility planning and Build-Out
. In-house vs. Outsourced fulfillment analyses and strategic planning
. Shipping model and transportation costing analyses, rate negotiation
. Inventory Planning models and forecasting
. Fulfillment operation Standard Operating Procedures
. Metrics goal-setting and operational plans
. Customer Service policies and user interface design
. Equipment, Systems and Labor Sourcing
02/07 - 08/09:
VP of Logistics, Gamefly Inc.
Leader of logistics, distribution and operations organization for top
online video game rental and media company. Responsible for the strategic
expansion of distribution capacity by building a National network of
distribution centers, assembling a talented team to execute on strategy and
collaborating with the United States Postal Service on high volume
business.
. Developed and implemented national distribution network strategy to
increase capacity by over 500% while improving Key Performance Indicators
and overall efficiency
. Opened and staffed 5 new distribution centers (CA, PA, FL, TX, WA) to
accommodate rapid business growth and to enhance customer experience
. Relocated Los Angeles distribution center operations and staff
. Scaled up operation to support subscriber growth of over 2x within a 30
month period
. Developed strategic plans for integration of new business models with
existing rental operation
. Evaluated automation and RFID solutions for cost savings and performance
improvement
. Achieved productivity gains of 45-50% per FTE while supporting over 100%
growth in daily output over 30 month period
. Built and managed team of 83 with 5 direct reports
06/04 - 06/06:
Senior Product Manager, Gap Inc. Direct
Key team leader of business process redesign of Gap.com, BananaRepublic.com
and OldNavy.com onto common platform for front and back-end systems.
Focused on integrating new order management system (OMS) and customer
service interface for over $600M in annual sales, with capacity to support
explosive growth of multi-channel retailing and multi-brand strategic
initiatives.
. Established OMS developmental requirements throughout lifecycle,
including release. Incorporated new Yantra OMS functionality to enhance
customer experience.
. Designed and established comprehensive features for Yantra inventory and
order-processing related functions. Delivered completed Functional
Specifications incorporating requirements and rationale for design.
. Spearheaded Order Pipeline project across website, OMS and WMS teams to
provide enhancements for visibility and reconciliation of orders across
all front and backend systems. Worked with IBM/WBI enterprise team to
uncover interface and mapping issues.
. Helped define strategy and execution of component (black-box) and end to
end testing requirements for new system launch - culmination of a 2 year
effort.
. Key member of team dispatched to gather business and system requirements
for new International multi-channel strategic initiative. Presented
findings to Senior Leadership Team in business plan. Storyboarded
requirements for iterative development approach using Agile Methodology.
04/03 - 06/04:
Transportation Manager, Walmart.com
Responsible for the development and execution of transportation-related
savings strategies across direct-to-consumer distribution network. Cut
nearly $12M of outbound transportation expenses through strategy
enhancements, streamlining operations and rate re-negotiation.
. Coordinated and executed OMS, WMS and operational enhancements for new
ship methods, consolidation/zone-skipping, rate shopping and carrier-
selection functionality
. Negotiated rates with new carriers and developed 3PL transportation
relationships
. Facilitated relationships with Walmart Corporate Traffic department to
leverage carrier relationships and further develop small-parcel strategy
. Increased data and metrics visibility for reporting and forecasting
. Developed "Beyond" zip-code subsidy functionality for residential LTL
shipments
05/01 - 03/03:
Manager of Fulfillment, RedEnvelope, Inc.
Responsible for the development, implementation and management of
distribution and order fulfillment functions through a third-party
distribution partner. As primary liaison between the company and its
distribution partner, facilitated improvements to systems, processes and
facility planning to enable a 50% increase in order fulfillment year to
year ($70MM/Annual Sales and 18,000 packages per day) and helped increase
fulfillment capacity between 300-400% to support the next 5 years of
company growth.
. Remote and on-site management of distribution partner through objectives-
setting, requirements communication and process/price negotiation
. Sole cross-functional communications liaison between RedEnvelope
departments and distribution partner to ensure proper supply chain
management
. Identified and defined business requirements for back-end system
enhancements to promote efficiencies in distribution center fulfillment
activities, including outbound shipping optimization, multi-item
consolidation and splits reduction
. Coordinated and performed distribution-related test matrices for major
upgrade of Warehouse Management System (SGA MACS v4.4 to v5.3)
. Supported and facilitated introduction of new company-wide initiatives
including personalization (engraving and embroidery), printed gift-cards
and warehousing of perishable food products and cigars
. Assisted with the development and launch of the Vendor Compliance Guide
. Developed 'exceptions' processing requirements and procedures to support
Corporate Sales, Public Relations and Drop Ship initiatives, including
Future Order fulfillment, 'last-minute' shipping and stock sample
requests
12/98-3/01
Senior Manager of Logistics and Supply Chain, eToys, Inc.
Monitored, supported and facilitated order flow from front-end through back-
end systems and manage outbound carrier performance. Stop-gap measures
were implemented to facilitate order process and seamless fulfillment to
the consumer. Financial and data modeling provided tools for daily
performance analyses and trending.
. Coordinated logistics system enhancements for peak business requirements
(2 Million Orders, 2000Q4)
. Monitored outbound shipping performance across six facilities through
Enterprise, WMS and on-site evaluations
. Liaised with carrier partners for business and system support
requirements
. Developed order-flow mapping schema for outbound logistics system,
Website to WMS
. Developed specs for coordination of enterprise, website and WMS
application enhancements
. Selected transportation vendors, carrier strategy and rate negotiation
. Integrated carrier systems, including all automation components and WMS
enhancements
. Database maintenance and data-flow management between Enterprise and WMS
. Management of Peak outbound shipping operations and Carrier OPS and
Automation Support (system form).
. Data Analysis and historical billing reconciliation for Projections and
financial reporting
. Coordination of vendor drop-shipping/virtual warehousing initiative
. Development and Management of Peak season return procedures and
department
. Coordinated Facility Transition from UK to Belgium
. Implemented Inventory Transfer Process and Reconciliation
. Defined and Implemented Cross-Border Shipping Strategy, Inbound and
Outbound
. Procured and Developed Partnerships with European Continent and UK
Transportation Vendors
. Coordinated System and Business Process Enhancements - WMS and Logistic
Systems
Other Positions Held at eToys:
Operations Development/Supply Chain Manager, eToys Europe (06/00-11/00)
Manager of Operations, Outbound Logistics, eToys, Inc. (12/98-06/00)
8/94-10/98:
Co-Founder, Vision Digital Communications, LLC.
Co-founded Vision Digital (Acquired by GenesisIntermedia.com NASDAQ: GENI)
which conceptualized and deployed Internet-based kiosk and video
advertising networks in major shopping centers throughout the country.
Helped the business achieve recognition as an industry leader, Microsoft
Corporation's 'Retail Applications Developer of the Year' (1998 and 2000,
Internet and Kiosk division).
Authored business plan for start-up of company and subsequent round
financings
Developed and managed operational, financial and administrative functions
Drafted and negotiated legal agreements
Intellectual property management and acquisition, including licensing
Development and implementation of multimedia frequent shopper program
"Rewards"
Integration of kiosk and television networks
Authored all proposals, contracts, reports and press releases
Programming of detailed demographic analysis reports for mall management
and sponsors
Creation and maintenance of databases
Creation of all marketing materials, including website content, direct
mail, print and broadcast media
Development of video programming
Conceptualization and development of eCommerce initiative and Mall-Wide
Gift Registry Program
Coordination of International Council of Shopping Centers convention
exhibits and staffing
Education
Juris Doctor, Lewis and Clark Northwestern School of Law (Portland, OR).
3rd Year Course Study, Pepperdine Law (Los Angeles, CA).
Bachelor of Science, Business Administration University of Southern
California (Los Angeles, CA). Dean's List.
Technical Skills
Applications: Yantra OMS 7.1, Retek WMS, Websphere, WBI, Test Director,
Omniture, Netsuite, OS Commerce, Magento, Back Office, Smith Gardner MACS
WMS v 5.3, Broadvision, Filemaker, Walmart XML/Fava applications, EDI,
Great Plains, experience with packaged and proprietary WMS systems.
Hardware: PC Integration, LAN Integration, Cat 5 and Coax Termination,
Video Network Integration
Other: Contract, proposal and other legal document preparation