Customer Service Sales

Ronald D. Merryman

**** ** ***** ****** ****** 503-***-****

Vancouver, WA 98683 ***.********@*******.***

SUMMARY

Senior executive with 20+ years of profitably growing technology and service

companies; A strong background in Finance complements my demonstrated

experience building, developing and managing high-performance teams; Possess

exceptional analysis, decision-making and negotiation skills that reflect positively on

the bottom line. Management experience also includes Sales & Marketing,

Customer Service, Production, Information Systems and Human Resources.

PROFESSIONAL EXPERIENCE

RS Medical Apr 2007 to May 2010

Vancouver, WA 98684

Senior Vice President of Operations and Finance

Responsible for Manufacturing Operations, Customer Service, Accounting, Finance, Human

Resources, Information Technology, Engineering, Billing, Regulatory and Quality in this 550 employee

Durable Medical Equipment provider. (325 direct and indirect reports)

• Driving force in creating empowered, results oriented accountability at all levels through the

use of skills training, and implementation of continuous improvement concepts, creating

savings of $5M in soft costs and $1.5 to $2M in hard costs in the first year.

• Led implementation of Corporate Compliance program resulting in successful completion of

NSC, Medicare and ACHC, audits.

• Identified and implemented Medical Billing best practices resulting in:

o Increased collections on claims billed from 38% to 60% creating $12M a year in

additional profit/cash flow in 2010.

o Reduced backlog in Billing Department from 42 days to 4 days generating $5M in

additional cash flow and profits in 2009.

o Improved Claims paid on 1st submission rates from 45% to 70% resulting in improved

cash flow.

• Undertook analysis of 360 day – 720 claims and implemented programs that resulted in

collections of $4+M net after recovery costs.

• Identified weaknesses in Development team, brought in engineering resources and saved

$1M a year in Development costs.

Ronald D. Merryman 503-***-**** Page 1 of 4

• Increased Gross margins from 77% to 83% by evaluating existing contracts and renegotiating

or identifying new suppliers while improving services levels.

• Reduced inventory by $6M by implementing Supply/Demand processes.

• Initiated and successfully negotiated contract with Regence BCBS of Oregon which resulted

in $6 Million in additional revenue and resolved largest contracting issue for field sales team.

• Successfully achieved ACHC accreditation and ISO 13485 certification.

• Led organization through reduction in force resulting in return to positive cash flow and

minimal employee disruption.

• Reorganized and refocused Quality, Engineering and Operations departments to build

quality/compliance into processes rather than inspect and correct.

Clarity Visual Systems Nov 1998 to Sept 2006

Beaverton, OR 97006

Senior Vice President of Operations and CFO

Responsible for Manufacturing Operations, Customer Service, Accounting, Finance, Human

Resources and Information Technology at this international leader in Command and Control and

Digital Signage solutions. Responsible for 140 direct and indirect reports.

• Right hand to CEO in growing Clarity from revenue of $8M to over $65M resulting in a

successful liquidity event in September 2006.

• Established Strategic Planning, Operating Planning and Management Reporting processes

that resulted in significant growth while maintaining profitability for 22 out-of 31 quarters

• Secured equity and debt financing as required to support the company’s growth

• Improved profitability and customer satisfaction by leading the development of infrastructure,

training and process in support of the company’s growth.

• Led the implementation of CRM process which resulted in improved lead tracking and close

rates; closed loop feedback on marketing spending; and increased customer satisfaction and

improved customer service profitability.

• Led acquisition of international competitor headquartered in France to achieve strategic goals

for continued revenue growth and customer satisfaction. Responsible for on-site leadership

of integration team in France for this accretive $22M transaction.

• Cultivated Clarity culture fulfilling company motto of “Make Money, Have Fun” as evidenced

by our profitable growth and awards for “Best company to work for” in 2001, 2003 and 2005

by Oregon Business magazine.

Data Projections, Inc. Jan 1997 to Nov 1998

Houston, Texas 77042

Executive Vice President & General Manager

Responsible for all Operating activities, Strategic Planning and management of this $30 million

solutions provider

• Doubled revenue from $15M to $30M in less than 24 months by improving lead

tracking and creating inside sales teams to support our field sales executives [increasing our

Ronald D. Merryman 503-***-**** Page 2 of 4

revenue per field salesperson by 40%] and implementing a geographic growth strategy

focusing on 2nd tier cities [where we could quickly leverage our strengths into market share].

• Restructured management team from family structure to functional based team.

Recruited professional managers for Marketing, Inventory, Accounting and Finance; creating

a process management environment built to handle company’s 47% cumulative annual

growth rate.

• Significantly improved margins by; repositioning Company from hardware sales to a

solution based approach focused on “making meetings more effective”; improving purchase

discounts by negotiating contracts based on historical volume vs. individual shipments; and

implementing inventory management tools and disciplines.

• Developed brand recognition by creating a consistent marketing image including

logo, corporate brochures, individual service collateral and a redesigned Web site to promote

company’s solution approach.

In Focus Systems, Inc. Jan 1989 to Dec 1996

Wilsonville, OR 97070-9215

General Manager, In Focus Services, dba Genigraphics 1994 - 1996

Responsible for all Operations, Sales, Marketing, Personnel, Engineering and Financial aspects of

company’s only subsidiary

• Successful turnaround of company from Bankruptcy and $2.0 Million in annual losses

to profitability (10% Pre-tax ) and positive cash flow in less than 18 months by focusing

Company on its core competencies and extending new product lines into the existing

customer base.

• Negotiated strategic relationships with Kinko’s and Microsoft dramatically expanding

market reach and brand recognition.

• Transformed culture from entitlement mentality to energetic and team driven.

Initiated Open Book Management practices and empowered the workforce with focused

vision, clearly communicated expectations, metrics and training.

Director Business Development 1993 - 1994

• Led merger and acquisition activity resulting in asset purchase of Genigraphics

Corporation and joint venture with David R. Sarnoff Research Center (SARIF).

• Developed M&A processes for evaluation of M&A opportunities.

Corporate Controller 1989 - 1993

• Structured Finance, Accounting and Information Technology departments under

concept of "Information Services" to focus team on servicing our internal and external

customers, and exceeding their expectations.

• Developed processes and control environment that facilitated growth from $8.0

million in annual revenues to in excess of $150.0 million.

• Successfully managed cash flow throughout the company's significant growth;

including maintaining positive cash flow for ten consecutive months while monthly sales

volume grew from $1.0 million to $4.0 million.

• Key contributor in successful Initial Public Offering, including development of

business plans, due diligence, negotiations with underwriters and development of analysts'

presentations.

• Instrumental in working with our channel partners and developing several strategic

marketing programs to leverage our balance sheet for competitive advantage.

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Saba Technologies, Inc. 1986 - 1989

Beaverton, Oregon 97005

Corporate Controller

Deloitte Haskins & Sells 1985 - 1986

Portland, Oregon 97204

Senior Consultant and Computer Audit Specialist

Oppenheim, Appel, Dixon & Company 1982 - 1985

San Francisco, California 94111

Senior Consultant

Certification:

Passed all parts of CPA exam in first sitting November 1981. Licensed to practice in State of

California (inactive).

Education:

B.S. in Business Administration from Lewis and Clark College, Portland, Oregon

Professional Associations:

American Management Association

International Association of Presentation Professionals

American Electronics Association

Institute of Management Accountants (inactive)

California Society of Public Accountants (inactive)

Finance Committee Chair for Oregon Chapter of National MS Society

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