Manager Marketing

MARGARET E. JONES

**** *********** **** 919-***-****

Raleigh, NC 27617 ********@*****.***

SUMMARY

A self-motivated marketing professional with a proven track record as an

energetic hands-on leader who drives for results through teamwork.

Extensive experience in marketing (e-business and traditional) in the fast-

paced digital imaging industry across B2C and B2B, in the U.S. and Europe.

An ability to work in a virtual organization, communicate effectively at

all levels and influence decisions. Exceptionally well organized and able

to multi-task, prioritize and focus. Comfortable in both strategic planning

and tactical execution roles. Multi-lingual.

HIGHLIGHTS OF BUSINESS SKILLS & EXPERIENCE

Marketing strategy Trade show planning

Marketing communications and Search engine optimization

advertising

Marketing programs and promotions Agency management

Co-marketing and affiliate marketing End user training

Marketing Experience

Developed and executed marketing strategy, plans, collateral and programs.

. Strategy development as Product Marketing Manager:

- Developed the strategy for an Internet startup business to target

small business owners in need of digital printing, which resulted

in a focused marketing effort

- Led the strategy development for the globalization of ~45 websites.

. Marketing communications and advertising as Marketing Communications

Manager

- Developed communications plans, messaging architectures and brand

guidelines

- Produced tools for product sampling and demos, coupons, channel kits

and end-user collateral, Point of Purchase displays, packaging,

photography.

- Launched a new brand through the creation, development and placement

of 18 worldwide print ads, a web feature and banner ads

- Planned and executed extensive online advertising (ad banners and

search engine marketing)

. Marketing programs and promotions as Customer Relationship Marketing

(CRM) Manager:

- Responsible for the creation of interactive marketing programs and

targeted CRM strategies for customer acquisition, retention, loyalty,

upsell, and cross sell. Tactics included outbound email campaigns and

direct mail postcards, an online product registration program and

educational newsletters.

. Co-marketing as Marketing Manager:

- Managed co-marketing for consumer digital products with external

partners worldwide.

- Led an Affiliate marketing program.

MARGARET E. JONES - ********@*****.*** PAGE TWO

. Search Engine Optimization as Marketing Manager for a global website

- Provided leadership for Search Engine Optimization (natural and

internal search) and executed extensive optimization programs to drive

relevant web traffic.

. Agency management in various marketing roles:

- Managed all sizes of agencies, ranging from a large to small and

local.

- Led team re-evaluation and selection of Interactive Marketing

agencies.

. Trade show planning as Marketing Coordinator

- Planned and executed product launches and promotions at international

and local tradeshows.

. Presentations and Training as Software Trainer

- Trained channel partners and end-users in software products.

Leadership

Through supervisory and team-player roles leveraged the power of diversity

in teams.

. Led internal cross-functional teams (U.S. and global-basis).

. Managed by influence with external partners

. Supervised the staff and running of the VIP Technology Center during the

Olympics

International Experience

Applied multicultural global marketing practices:

. Marketing support and training positions held in Europe

. Marketing roles engaging all Regions for global rollouts of new products

and services.

PROFESSIONAL EXPERIENCE CHRONOLOGY

EASTMAN KODAK COMPANY

. Product Marketing Manager, Business products, KODAK Creative Network

2006-08

. Senior Worldwide CRM Marketing Manager, Consumer Digital Imaging Group

2005-06

. Marketing Manager, kodak.com 2003-05

. Director, Business Unit Engagement, kodak.com 2001-03

. Director, Marketing Programs and Marketing Communications, Print@Kodak

2000

. Manager, Worldwide Marketing Communications, Consumer Digital Services

1998-00

. Manager, Internet Marketing, Digital & Applied Imaging 1996-98

. Manager, Technology Center, Olympics, Atlanta 1996

. Manager, Worldwide Marketing Communications, Digital & Applied Imaging

1995-96

Prior to 1995 held positions as:

Worldwide Training Specialist, Training Coordinator, Marketing

Communications Coordinator, Executive Briefings Coordinator, and

Graduate Management Trainee

EDUCATION

M.B.A. (Executive Development Program), University of Rochester, Rochester,

NY

B.A. (Hons) German Studies, University of Warwick, UK

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