Sales Manager

J E S S I C A F E L S

*** ****** ***, *** *******, CA 90038 Phone: 917-***-**** Email:

********@*****.***

Summary of Qualifications

10+ Years experience as a Creative Marketing Professional / Event

Producer / PR Specialist.

GUESS?, Inc., Los Angeles, CA 2/07 - 1/10

Director of Public Relations and Special Events for North America

. Responsible for launching the GUESS?, Inc. Public Relations and

Special Events Department for the US and Canada, including directing

staff in all aspects of media outreach for the GUESS by Marciano, GUESS

Young Contemporary and G by GUESS brands for men and woman; designing

and executing in-store opening and image events; and, developing

partnerships to promote brand awareness.

. Key Public Relations Achievements

o Managed a PR budget of $1.1 million/year and motivated a team of

PR professionals based in New York.

o Guided PR team efforts on all film and television opportunities,

celebrity dressing for the GUESS by Marciano line, in-store

special event PR, new product launches and corporate stories.

o Produced and designed the editorial look book for editor

outreach twice yearly, which increased GUESS editorial by 95%

since 2006.

o Developed, designed and oversaw the New York PR Showroom,

consisting of a full sample line of GUESS Collections for Men and

Woman.

. Key Special Events Achievements

o Managed a Special Event budget of $800,000/year and motivated a

team of Event professionals based in Los Angeles.

o Created and implemented high end in-store event concepts with

magazine added value and established partnerships such as local

and/or celebrity hosts and charitable initiatives, which elevated

brand image, maximized ROI and resulted in the highest grossing

GUESS and GUESS by Marciano retail events in history.

o Developed key brand exposure event partnerships in top markets,

including the Toronto International Film Festival, gifting suites

at the MTV VMA Awards Style Villa, Much Music Awards, Movies Rock

image event, Golden Globes and South-by-Southwest Music Festival.

o Personally oversaw the planning of the GUESS Inc One World One

Brand global meeting, a three-day conference with over 650 guests

from around the world.

Louis Vuitton North America (LVNA), New York, NY & Los Angeles, CA

Manager of Special Events 10/04 - 1/07

Special Events Coordinator 4/02 - 10/04

. Responsible for all aspects of development, production and budget

maintenance of 30+ regional store events annually, including cocktail

receptions, dinners & luncheons, LVNA America's Sales Meeting, new

product launches and LVMH Fashion Group Corporate events.

. Executed some of the highest grossing store events in company history by

utilizing event marketing tools to increase awareness, customer base and

profitability.

. Produced the Louis Vuitton Historical Garden Maze in five major US

cities, and coordinated all high profile Image events, including the

Louis Vuitton 150th Anniversary, the Louis Vuitton United Cancer Front

Gala and all global store openings.

. Developed and maintained partnerships with various charity groups,

including amfAR, Project Angel Food, UNICEF and many other charities

across the country.

. Managing the Special Events Coordinator on all day-to-day and event-

related tasks.

Merv Griffin Productions, Los Angeles, CA 1/02 - 3/02

Associate Account Executive - Freelance

. Worked with a production team in the development, design,

implementation, management and execution of the 2002 Golden Globes/New

Line Cinema post-party and the 2002 GRAMMY Awards (arrivals and press

area).

. Coordinated event budgets and collaborated with the design team on

theme and style.

. Handled all vendor contracts, fire permitting and street closures.

. Oversaw production timelines and supervised production team members on

site.

Travel + Leisure Magazine, New York, NY 8/00 - 12/01

Special Events Coordinator - Marketing

. Coordinated all logistical aspects for the following events: USTOA,

Travel + Leisure Market Watch Summit, Travel + Leisure's 30th Birthday

celebrations (including New York, Los Angeles and San Francisco), PATA,

ASTA, World's Best Awards and other small events throughout the year.

. Researched and developed creative and innovative design elements for

event themes, invitations, gift bags and d cor - used to heighten and

expose Travel + Leisure's brand image.

. Conducted all site inspections, interfaced with all event vendors and

assisted in general budget maintenance.

Showtime Networks Inc, Los Angeles, CA 7/98 - 4/00

Affiliate Coordinator - Sales and Marketing

. Planned and executed special events, including movie screenings,

dinner cruises and parties for more than 200 attendees.

. Collaborated with promotional partners such as the LA Dodgers,

Legoland and Perks.com in support of marketing campaigns to drive

network subscriber growth and revenue.

. Developed and implemented customized point of sale training programs

focuses on network branding and programming.

. Designed and implemented creative customer care incentive programs to

help maximize company revenue.

. Created promotional items to make events and activities more

interactive, entertaining and exciting.

. Defined a team process to effectively coordinate the efforts of six

people to best service major regional accounts.

Education

Lewis and Clark College, Portland, Oregon

Bachelor of Science degree in Biology, May 1997

Minor in art with an emphasis in Sculpture

References Available Upon Request

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