Design Marketing

brian ross :: senior art director

219-***-**** home 219-***-**** cell

*** ******** *** ***** ******, IN 46342

*********@*****.***

view my online portfolio: www.brianrossdesignportfolio.com

education ::

BACHELOR OF FINE ARTS IN GRAPHIC DESIGN

The University of Illinois at Champaign-Urbana 1998

BACHELOR OF SCIENCE IN BUSINESS MANAGEMENT

The University of Illinois at Champaign-Urbana 1998

qualifications ::

Effective Team Leader / Builder / Mentor / Motivator

Advanced Client-Interaction / Presentation Skills

Skilled Written and Verbal Communicator

High-Standards and Strong Attention to Detail

Ability to Meet Deadlines with Accuracy, Quality, and Timeliness

User Experience / UI Design / Information Architecture

software ::

InDesign CS4, Photoshop CS4, Illustrator CS4, Flash CS4,

GoLive, Dreamweaver CS4, Adobe Acrobat Professional,

Word Press, iWorks Suite, Microsoft Office Suite

STRATEGY AND MESSAGING

Brand strategy, naming, identity systems, slogan and tagline

generation, copy writing and copy editing for all media, and

style guides.

PRINT DESIGN

Advertising campaigns, annual reports, books and catalogs, marketing and

promotional collateral, packaging, posters, article composition or print,

and stationery systems.

WEB DESIGN

Information architecture and user interface design, interactive kiosks,

eNewsletters, online marketing materials, social networking applications,

and other new media solutions.

WEB DEVELOPMENT

Standards compliant HTML/CSS development, Flash, JavaScript, CMS with

WordPress, Movabe Type, JQuery development and custom solutions.

experience ::

senior art director

RICHARD HARRISON BAILEY/THE AGENCY 2007-PRESENT

RHB is a specialized marketing consultancy serving over 200 clients in

higher education and other not-for-profit organizations.

:: Create powerful, strategic, target-driven concepts tailored to produce

measurable results for clients :: Lead, inspire, mentor and direct a team

of four designers and two writers, while managing client relationships with

a team of six account executives :: Actively facilitate creative

brainstorm sessions, guiding the creative team in pursuit of breakout ideas

:: Leading expertise in support of utilizing emerging media and social

networking options as part of creative outcomes :: Open new lucrative

revenue streams, collaborating with key strategists to develop unique and

proprietary visual communications and research methodologies :: Manage

print production process including specifications, estimating, write

purchase orders, manage schedule, maintain vendor relationships, and manage

print quality on-press :: Recruitment and oversight of freelance

production personnel, proofreaders, new hires, and photographers ::

Coordinate and manage photoshoots :: Manage website and all digital

marketing activities including online advertising, lead generation, SEO,

SEM and e-mail marketing :: Identify and track key metrics for marketing

activities, analyze results, and adjust strategy accordingly :: Increase

the agency's understanding and awareness of best practices by attending

trade and professional seminars, as well as leading speaking engagements

and user groups.

contribution highlights ::

:: Development of unique marketing retreat with client-focused dialogue

designed to

address the specific challenges and opportunities facing them.::

Development of a proprietary database website which manages more than 3,500

taglines from colleges and universities across the country in an effort to

examine the language institutions of higher education use to describe

themselves.

:: Development of proprietary research methodology that explores the

relationships and experiences that define student life on a college campus.

:: Increase recognition of the agency beyond the Higher Education and Not-

For-profit market through marketing efforts, awards, and social media

exposure.

professional services ::

:: Speaker for the 2008 National UCDA Design Education Summit

:: Speaker for the 2008 ATYPI Design for the Common Good Conference

:: Participant of round table discussion at Next Design Leadership Council

Conference

:: AIGA student-focused portfolio review

:: AIGA Judge for 2008 student portfolios awards

senior art director

TED MUTA ADVERTISING 2000-2007

Ted Muta Advertising is a marketing firm that focuses on bringing

messaging, design, and development together to create quality solutions-

and great experiences.

:: Participate in and lead client relationships in support of overall

strategic/creative goals of projects :: Establish unifying aesthetic and

brand visions for clients, while overseeing design team to explore, produce

and implement these points of view :: Work on a high creative level which

requires, quick, timely problem-solving skills :: Make effective design

and strategic decisions utilizing thought-leadership, team leadership,

strategic thinking and client-relationship building :: Leader of creative

concepting and brainstorming on thematic elements, as well as photography,

illustration, or other media as appropriate for the discipline ::

Participate/assist in leading internal and external strategy meetings ::

Work closely with designers to develop professional skill set through

effective mentoring and leadership :: Develop staff and delegate

responsibilities which include production management, acquisition of

outside vendors, and manage photoshoots :: Coordinate print

specifications and maintain quality through participation in press checks

:: Ensure that deliverables coincide with project scope, plan, budget,

goals and objectives :: Maintain and grow project revenue from existing

accounts by identifying new business opportunities and assisting in

business development initiatives.

clients served ::

:: Marmot :: Simply Home :: Honeywell International :: Target ::

Plano Molding :: Sears :: Universiy of Notre Dame :: St. Croix

Fishing :: Wilson Staff :: Meijer Foods :: Owl & Pussycat Clothing

:: Tasco :: South Bend Sporting Goods

graphic designer/art director

FRANKEL. 1998-2000

Frankel specializes in marketing services that include digital

communications, direct and database marketing, promotions and shopper

marketing.

:: Contributed to the creative development of individual projects, working

independently and collaborating with a design team from development of

concept and thematic elements through photography/illustration and

production :: Create print specifications, producing digital files,

releasing jobs to printers, reviewing proofs and attending press checks ::

Edit documents, prepare comps and mood boards for client presentations,

art direct photo shoots, and others :: Conducted searches for potential

resources which include investigation of market trends, interviewing

potential vendors and outside recruitment of talent:: Worked with account

managers and partners in new business initiatives which included building

presentation decks, locating case-study imagery, and building electronic

presentations

clients served ::

:: Target :: United Airlines :: McDonalds :: General Motors ::

Sprint

:: CDC :: Johnson & Johnson :: Capital One

miscellaneous ::

awards ::

Admission Advertising Awards 2008, Best of Show

ADDY 2008, National Gold Award

ADDY 2008, Best of Show, Best of Print, & Special Judges Award

ATYPI 2008, Best of Show in Print Category

ATYPI 2008, Outstanding Judges Recognition in Communication

Communication Arts Design Annual 2008

HOW Promotion Design Awards 2008

PRINT Regional Design Annual 2008

UCDA Awards 2008, Best of Show

(complete list available upon request)

organizations ::

A.I.G.A.

ATYPI American Typographers Society

Graphic Artists Guild

Indiana Art Director's Club

Next Design Leadership Institute

Society of Illustrators, Artists and Designers

University & College Designers Association

Contact this candidate