Sales Company

Adrian W. Sakowicz

*** ***** ******** ****** ? Park Ridge, Illinois 60068 ? H 847-***-**** ?

C 847-***-**** ? **************@***.***

SUMMARY

A highly accomplished and enterprising communications and public

relations executive with extensive experience in directing corporate

and internal communications, media and press relations, crisis

management, intranet and website content management, product placement

and brand messaging. Oversees worldwide image, branding and

visibility operations, enhancing company footprint. Manages media and

press contacts, maximizing press coverage. A driven and results-

oriented leader who creates, develops and executes high-profile

programs to achieve strategic business objectives and vision for an

organization. Significant media experience with 9-plus years "on-air"

in Chicago and Milwaukee. Created Corporate Alliances and

Partnerships with major companies such as Disney to drive incremental

sales through communications and promotions with their customers.

Managed and directed high-level sponsorships including three Olympic

Games.

PROFESSIONAL EXPERIENCE

BRUNSWICK CORPORATION, Lake Forest, Illinois. 1982 - 2009

Vice President of Marketing Communications, 2006-2009

Responsible for providing communications leadership and counsel to ensure

Company's responsiveness to the changing needs of its internal and external

constituencies. Worked in partnership with the CEO and all Brunswick

functions (HR, Legal, Finance, Investor Relations, etc.) to establish and

maintain a comprehensive and integrated communications effort. Created and

implemented a wide range of public relations and communications projects to

ensure that Brunswick's image, reputation and branding are enhanced and

protected and that communications are closely aligned with the Company's

purpose, business goals and core values.

. Planned, implemented and hosted all facets of Company's annual CEO

global operations program spanning 20 countries and encompassing

employee town hall meetings, media interviews, governmental meetings,

key customer, supplier and business partner visits, plant tours and

significant company events.

. Established Brunswick's Digital and Social Media national promotional

program to drive awareness and recognition of its breakthrough boat

and engine propulsion and navigation systems in Q1 2009.

. Developed and executed high impact employee communications strategies

and programs to foster understanding and support of Brunswick's

business.

. Positioned company name and reputation prominently in Chicago. Worked

closely with Mayor's Office of Special Events on projects including

annual Air and Water Show, Chicago Marathon, Venetian Night, Tall

Ships event and Chicago 2016 Olympic bid group.

. Collaborated with investor-relations department, maintaining

consistent message with key-analyst events in Chicago, Miami,

Knoxville, Orlando, Munich and London in addition to annual

shareholder meetings.

. President of The Brunswick Foundation, the philanthropic arm of the

Corporation. Directed Foundation and designed programs to enhance

Company's Community Relations and local employee involvement.

Assistant Vice President of Corporate Communications and Marketing

Alliances, 2001-2006

. Structured, executed, continually enhanced and communicated strategic

alliance with Disney Corporation, attaining exclusive contracts for

extensive array of marine products and services, fitness equipment and

promotional programs. Created consumer market for Brunswick products

at Disney throughout nearly 20 locations at Walt Disney World,

creating a brand preference through product trial encompassing a

significant consumer base and driving significant incremental sales

through on-site promotions.

. Collaborated with government officials and media in China,

facilitating Brunswick CEO's acceptance of prestigious Marco Polo

Award, considered the highest honor bestowed by the Chinese government

on a foreign business leader.

. Planned and executed all facets of major speaking engagements for

President George H. Bush and British Prime Minister John Major at

Company events.

. Created e-commerce Intranet program for Brunswick's 27,000 employees.

. Initiated company crisis-relief effort with boats and engines

following Hurricane Katrina and Pacific Tsunami.

. Worked closely with North Carolina Governor Michael Easley's office

and multiple media outlets, executing acquisition and start up program

of major, international boat-building operation.

Director of Marketing Services, 1996-2001. Established "one-stop-shopping"

corporate strategy for marketing and sales. Introduced company to broad

range of potential markets, including hotels, resorts, national parks and

recreational areas. Created all Corporate marketing materials and

collateral and managed Company's global brand image. Served as liaison

between Corporation and its Board of Directors.

Director of Corporate Public Relations, 1989-1996. Operated as primary

spokesman and established media contacts for corporation. Arranged and

coordinated external and internal communications agenda for CEO,

maintaining consistent message for media, company operations, academic

institutions, trade groups and dealer gatherings. Oversaw creation,

development and execution of news stories and placements at corporate and

divisional levels. Research, plan and orchestrate events and conferences

and conduct the media relations around these events. Negotiated and

directed extensive sponsorship initiatives for 1996 (Atlanta) and 1992

(Barcelona) summer Olympic Games. Represented company on-air for Labor Day

broadcast of philanthropic Muscular Dystrophy Association telethon with

Jerry Lewis.

Vice President of Communications, Recreation Centers Division, 1988-1989.

Conceived promotional and marketing strategies to extend company visibility

as well as promote and profile products and services. Developed and

coordinated official bowling exhibition at 1988 Olympic Games in Seoul,

Korea. Wrote, produced and edited video highlight package with prime-time

worldwide broadcast on NBC-TV.

Director of Public Relations, Recreation Centers Division, 1982-1988.

Designed corporate positioning for $250 million recreation division,

developing image and reputation as world leader in recreation fields.

Worked extensively with Wall Street Journal, New York Times, Business Week,

Fortune, Forbes, CNN, Reuters, Dow Jones News, USA Today, Barron's, Chicago

Tribune and other media outlets worldwide.

WYEN Radio, Des Plaines, Illinois, Sports Anchor and Reporter, 1981-1989.

Operated as sports reporter and daily anchor, covering Chicago-area sports

franchises and events.

AWARDS

. Received prestigious Disney "Partners in Excellence Award" in 2007.

. Presented with Life Fitness "Pinnacle Award" in 2005.

PROFESSIONAL DEVELOPMENT

Kellogg Management Institute, Northwestern University, 2001

Advanced International Business, Thunderbird School of Global

Management, 1996

Advanced Marketing Program, Northwestern University, 1995

Financial Education Program, Northwestern University, 1994

Financial Education Program, University of Michigan, 1991

EDUCATION

Marquette University, Milwaukee, Wisconsin

B.A., Speech/Communications, Business Administration

PERSONAL

Married. Two children. Enjoys volunteering and coaching youth

baseball.

Adrian W. Sakowicz

812 South Seminary Avenue ? Park Ridge, Illinois 60068 ? H 847-***-**** ?

C 847-***-**** ? **************@***.***

KEY ACCOMPLISHMENTS

INTERNAL AND EXTERNAL COMMUNICATIONS

. Designed and executed major internal and external communications

program for CEO spanning over 15 countries annually focusing on

multiple audiences including employees, media, government officials

and local communities.

. Initiated and managed internal "town-hall" forum meetings for CEO at

multiple domestic locations and created web link for greater employee

reach.

. Managed overall design and execution of Company's Social Media boat

and engine sales effort in 2009.

PUBLIC RELATIONS

. Prominently placed company's name and enhanced corporate reputation

through events, promotions and executive interviews with local,

national and global audiences in outlets such as The Wall Street

Journal, Fortune, Forbes, USA Today, New York Times, Dow Jones,

Barron's, Chicago Tribune and many more.

. Secured extensive media attention through local, national and

international media sources for company's high profile events.

CRISIS MANAGEMENT

. Served as primary point person for all internal and external

communications during multiple internal crisis events including loss

of life at company owned retail establishments.

. Mobilized Brunswick naval fleet to assist with Hurricane Katrina

rescue effort.

. Initiated company-wide crisis relief response following Pacific

Tsunami.

CORPORATE ALLIANCES

. Achieved entry for all major Brunswick brands into highly desirable,

upscale Walt Disney World customer base delivering significant

financial results annually. Expanded alliance partnership to include

Disneyland, Disney Cruise Lines, Disney Vacation Clubs and Euro

Disney.

. Developed international alliances with Ritz-Carlton hotel chain

enabling increased company sales while positioning brand in highly

desirable upscale setting.

MARKETING PARTNERSHIPS

. Created major marketing and promotional presence for Brunswick

Corporation through key sponsorships at three Olympic Games (Seoul,

Barcelona and Atlanta).

. Negotiated partnership with Aramark Corporation leading to significant

incremental sales and exclusively in important target market.

PHILANTHROPIC

. Significantly enhanced the visibility and image of The Brunswick

Foundation while managing and directing the annual activities and

budget. Generated extensive good will throughout the local

communities of Brunswick's worldwide locations and created extremely

high employee satisfaction through multiple programs and events.

. As President of The Brunswick Foundation, created scholarship program

for children of key dealer base.

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