Sales Customer Service

AUDREY P. TAKACS

***** ***** **** ***** 248-***-****

Northville, Michigan 48168 ********@*******.***

MARKETING & SALES EXECUTIVE

Results-driven executive with broad industry experience including

telecommunications, health care, automotive and market research. Proven

ability to solve difficult business problems and develop sound strategies

to increase sales, reduce costs and enhance customer service. Accomplished

in leading and motivating teams to achieve targeted goals. Excellent

interpersonal and communication skills.

PROFESSIONAL EXPERIENCE

R.L. POLK & CO., Southfield, MI 1997-2010

Vice President Sales and Client Services 2003-2010

Recruited, developed and motivated a sales team of 14. Created growth

plans, managed costs, negotiated contracts and cultivated strategic

client relationships.

. Developed new growth strategy and led change from an inbound telesales

to consultative sales business model which grew annual sales from $9M

to $11M.

o Initiated organizational redesign to be industry versus product

focused; created two distinct teams: new business and customer

development.

. Grew business in new market segment from $200K to $3M annually through

new product offerings, strategic client relationships and long-term

contracts.

. Created transactional customer online satisfaction survey which

identified areas of concern, growth potential, referrals, and ways to

improve customer satisfaction.

. Achieved overall customer satisfaction rating of 91% over four years;

increased percentage of "highly satisfied" customers by 33% by

developing action plans to address concerns.

. Reduced customer data issues by 83% and average resolution time from

49 to five days by championing resolution with data team and

initiating sales and customer training.

. Spearheaded new digital marketing plan and closed the first sale for

the company with initial revenue averaging $15K per month.

Vice President Strategic Markets 2000-2003

Managed staff of 41 responsible for sales, customer service, product

management and production of customer deliverables, with P&L

responsibility for up to $16M in sales.

. First team to embrace and fully use new CRM system to gather and track

sales, customer and production metrics.

o Processes, reports and dashboards adopted organization wide as

best practice.

. Decreased production costs for specialty product by 50% through staff

reductions.

. Increased the time spent on customer and sales activities by over 60%

by transitioning non-sales functions to support teams.

Product Manager 1997-2000

Developed and executed business and launch plans for product portfolio

including

market and competitive analyses, pricing strategy, revenue and cost

projections,

promotional and sales activities. Teamed with sales on client visits and

trade shows.

. Launched new product, generating $1M over three years, via creative

advertising, trade show promotions and sales training.

R.L. POLK & CO. ( continued )

Product Manager

. Achieved over 90% timely and accurate integration of product data into

compilation and production processes.

. Decreased product delivery time to customers by over 50% through

development of a new Internet based system.

HEAT, Inc., Livonia, MI 1995-1996

Marketing and Sales Manager

Created marketing and sales strategies for specialty strain gage product.

Conducted market research studies and customer satisfaction programs.

AT&T Inc., Hoffman Estates, IL 1988-1995

Consumer Sales Regional Staff Manager 1993-1995

Designed new organizational structure, consolidating Service Centers from

85 to 18.

Developed 1995 Business Plan for the Sales Organization. Prepared

motivational and informational presentations for the Vice President of

Sales.

Major Business Accounts Manager 1991-1993

Led a team of nine Account Representatives accountable for implementing

and servicing technically complex products and applications for high

revenue generating customers.

Large Business Account Center Manager 1990-

1991

Managed a team of 50 Service Representatives and five Supervisors

responsible for selling and servicing business customers. Developed and

implemented strategies to enhance customer service and increase sales.

Residence Market Pricing Manager 1988-1990

Supported expert witnesses for rate case filings through research and

written testimony.

Initiated use of market research techniques in pricing strategies.

WILLIAM BEAUMONT HOSPITAL, Troy, MI 1987

Market Research Analyst

GENERAL MOTORS, OLDSMOBILE DIVISION, Lansing, MI

1986-1987

Associate Market Analyst

MARKETING RESOURCE GROUP, Lansing, MI

1985-1986

Market Research Analyst

THE DEWAR SLOAN RESEARCH and PLANNING GROUP

1984-1985

Research Associate

EDUCATION

MBA, Marketing, Michigan State University, East Lansing, MI 1984

ye

BA, English with Honors, Michigan State University, East Lansing, MI

1981

MEMBERSHIPS / AFFILIATIONS

American Marketing Association ( Detroit Chapter ), Committee Member

2010-present

Leadership Detroit XXIX, Graduate 2007-2008

CALM Foundation, Founding Member 2006-present

Girl Scouts of Metro Detroit, Board Member and Fund Development Chair

2005-2008

Menttium Detroit 100, Sponsored Mentee 2002-2003

Contact this candidate