Development Director

CRISTIAN JENSEN

New York, NY

Ph.#: 269-***-****

*********@*****.***

WORK EXPERIENCE

Summary

Developed and managed strategic leadership in Advertising and Brand Design

business across a wide range of industries in NA, Latin America and Europe

for Fortune 100 companies.

THE BRAND UNION Head of Product Branding - Americas

2008- 2010

. Set up and development of new Miami office for management of company's

Latin American business.

. Development of Brand Design initiatives for SAB Miller in Colombia,

Peru, Ecuador, Panama, El Salvador and Honduras.

. Awarded Design Effectiveness Awards for two SAB Miler brands in Latin

America at the 2008 and 2009 London Awards.

. Since 2009, leadership and development of Consumer Branding and

Packaging Design practices for The Brand Union in the Americas.

Clients: SAB Miller, Reckitt Benckiser (Mucinex and Lysol), Kimberly Clark

and Henkel (Loctite)

KELLOGG Co. / SCHAWK Managing Director Creative Services

2006 - 2008

. Leadership and management of Creative Services Department at Kellogg's

HQ.

. 40 Direct Reports (Account Services, Strategic Planning and Design)

. Increase of 40% sales in the first year and $6MM in internal billings

. Development of Branding Initiatives and Innovation for complete

portfolio of Kellogg's brands (Kellogg's, Keebler, Sunshine, Kashi and

Morningstar Farms)

. Successful launch of Keebler portfolio, Kashi frozen foods and

Morningstar acquisition.

Internal Clients: Marketing and NPD of entire Kellogg's portfolio

SAATCHI & SAATCHI X Group Account Director

2005 - 2006

. Development of Shopper Marketing Initiatives for client roster in

Arkansas.

. Analysis and development of C-stores initiatives for Coca-Cola

. Deployment of category redevelopment for Gerber Baby Food at Wal Mart

. Development of shopper marketing plan for Pillsbury and Yoplait

. P&L responsibilities

Clients: Coca-Cola, Novartis (Gerber and Triaminic), General Mills

BRANDIMAGE (formerly LAGA) Sr. Brand Consultant

1999 - 2005

Responsible for:

. Brand creation (product ideation and development) Brand implementation

(naming, structural design, packaging and collateral) Brand Innovation

(extension of brand line-ups) and Brand planning (set up of Brand's

long term development)

. Sr. Brand Consultant for Western Europe during 2002 (based in France

and Belgium)

. Development of P&G business in Western Europe and Asia

Training and development of business unit in Brussels, Belgium

Clients: Procter & Gamble (F&HC, Oral Care and Family Care WE), Zippo

RIESTER ROBB Account Director

1998 - 1999

. Creation, development and executive direction of Hispanic Business

unit for current Client roster

. Responsible of advertising and promotions for Tobacco Prevention

Program in Arizona

Clients: Arizona Department of Health (Tobacco Prevention Program),

KidsCare, Maricopa Development Council, Tony Coury Buick.

LEO BURNETT Co. Inc. Account Director

1992 - 1996

. Latin America Promotions Director for United Airlines

. US Hispanic Market Consultant for United Airlines (Miami Headquarters)

. Launch of Pamper's stages product for P&G

. Development and set-up of new Leo Burnett office in Uruguay

Clients: United Airlines, Procter & Gamble, Gallo Rice, Tia (grocery

stores)

YOUNG & RUBICAM Account Supervisor / Account Director

1988 - 1992

. Development of Mailing Program for MasterCard Gold members

. Brand planning for Nestle Cereals

. Re-launch of British Airways in Argentina

Clients: DuPont, Mastercard, Nestle, Johnson & Johnson, PanAmerican,

British Airways, South African Airways

LANGUAGE SKILLS

English / Spanish / French

EDUCATION

Masters Degree in Advertising

Honor Degree

University of Salvador - Buenos Aires, Argentina

1987

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