Sales Manager

MARTIN OKNER

S. H. Martin & Company, Inc.

*** ******* ******, *** ***** * New York, NY * 10016

Main Line: 917-***-****

Direct Line: 917-***-****

******.*****@*************.***

SUMMARY Consumer goods & retail expert with cross-functional experience

in; private equity, commercial strategy, investment analysis,

capital budgeting, operations management/finance, managing brand

P&L's, and new product development. Successfully completed a 3-

year turnaround of one of the world's largest cosmetics

companies. Working knowledge of Media, Marketing, Customer

Promotional Planning, and Operations Management; yielding cost

efficient strategic plans and process redesigns that maximize

value.

EXPERIENCE

2009 - Present S. H. Martin & Company, Inc.

New York, NY

President & Chief Executive Officer, 8/2009 - Present

. Management advisors to private equity firms - transactional

phase and operations

. Application of proprietary Value360 model to assess market

potential and pressure test targets and portfolio companies

. Assist with due diligence of prospective acquisitions and

operational growth/turnaround of existing holdings

. Develop ideas for add-ons and secondary deals to optimize

return

. Draw from wide cross functional network to assess feasibility

of strategic plans of portfolio companies

2009 - Present Parsons, The New School for Design

New York, NY

Adjunctive Professor, Fashion Marketing 8/2009 - Present

2006 - 2009 Revlon, Inc.

New York, NY

Director, Commercial Strategy, Demand Planning, 11/2008 -

7/2009

. Co-led turnaround at Revlon to profitable growth and positive cash

flow

. Restructuring delivered $30MM annualized savings

. Reduced overall SKU counts 48% in 1 year, working capital by $10MM,

preserving top line sales growth leading global portfolio optimization

. Ensured optimal levels of new and maintained working capital

efficiencies building 3-year portfolio plans with all color cosmetic

and beauty care brand teams

. Improved forecast accuracy and streamlined capital investments for

launch designing new methodologies for sizing product innovation

. Reduced obsolete product inventory by $6MM

. Established a new close out process between sales and manufacturing

Director of Customer Marketing, 7/2006-11/2008

. Managed $1 Billion annual sales on Revlon, Almay, Beauty Care brands

. Maintained and grew market share in top retailers by redesigning

investment strategy of $150MM marketing budget

. Restructured the Customer Marketing organization to improve customer

focus and align with new corporate strategy

. Increased output on in-store programs 50% through workflow

optimization

. Reduced working capital by 5% over 3 years enhancing business planning

processes

. Led Route to market and trade strategy on all new color cosmetic

products

. Responsible for developing and leveraging shopper insights, in-store

merchandising and advertising programs

. Participated in the development of a digital asset management and

project management software for all custom and national display

programs

. Managed teams up to nine direct reports

2002 - 2006 Cadbury-Schweppes, Americas Confectionery

Parsippany, NJ

Team Leader, Halls Brand Cough Drops, 8/2005-7/2006

. Turned around $250MM Halls cough drop brand, sales up 10%, profit up

12% VYA

. Restructured trade programs saving $4MM annually on a $30MM marketing

budget

. Revamped brand strategic plan, trade strategy, consumer segmentation

strategy

. Successfully launched four line extensions and one breakthrough new

product

. Managed all national and customer specific promotion plans

Customer Marketing Manager, Wal-Mart Team 11/2002-8/2005

. Doubled annual sales on gum, mint, candy, and cough cold

products to $200MM

. P&L responsibility

. Led a global packaging innovation project for Trident and

Dentyne gum

. Co-led commercialization of international brands for sale in

the US

. Increased consumer impressions by 50% for in-store events

. Responsible for direct reports, and cross functional teams up

to 30 members

1996 - 2002 Philip Morris, USA

New York, NY

Assistant Brand Manager, Parliament, 9/2001-11/2002

Marketing Associate, Parliament, 3/2000-9/2001

. Managed $660MM annual sales on Parliament brand cigarettes

. P&L responsibility - allocating a $150MM+ Marketing budget

. Developed Parliament 2001, 2002, and 2003 strategic plan

. Increased sales by 285MM units

. Led national launch, achieved 85% distribution within six weeks,

increased market share by 20%

. Developed new products - Parliament Ultra Lights Regular and Menthol

. Repositioned Parliament brand and managed execution through all

communication vehicles

. Increased market share among key demographics by 50%: adult smokers 21-

34

. Designed Parliament retail and media plan, increased brand awareness

10 points

. Managed consumer loyalty program doubling response rates within one

year

. Responsible for summer intern

Unit Manager 8/1998-3/2000

Sales Development Associate, 3/1998 - 8/1998

Territory Sales Manager, 6/1996-3/1998

. Generated $50 million in gross annual sales and increased

market share by 3% points

. Implemented Retail Masters merchandising plan, increased

program participation 10% points

. Successfully launched Marlboro Ultra Lights and Basic Ultra

Lights with 95% distribution

. Organized project teams to increase new product availability

by 20% points

. Facilitated national training workshops for Territory Sales

Managers

. Managed a team of 5 direct reports

. Featured in nationally distributed Philip Morris recruiting

brochure for outstanding accomplishment

EDUCATION Fordham University

New York, NY MBA, Finance: GPA: 3.8

Seton Hall University

South Orange, NJ

BA, Political Science Summa Cum Laude: GPA: 3.9

Minor, Business Administration

ACTIVITIES Fordham University World Wise Network, American Museum of

Natural History Junior

Council - Steering Committee, Children's Tumor Foundation -

Young Professionals Committee, Golf, Sailing, Skiing, Music

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