Manager Marketing

ALAN B. BOYER

**** *. ********** **. ********* Heights, IL 60004

847-***-**** (h) 630-***-**** (c)

*********@*******.***

SENIOR DIRECT MARKETING PROFESSIONAL

RECENT CONTRACT POSITIONS

CASH NET USA, Chicago, IL 2-Mo. Contract

- Oct-Nov, 2009

Marketing Manager

Responsible for helping CashNet launch into Australia and Canada

. Developed list of potential lead providers and affiliate partners

in both Australia and Canada

. Negotiated with and signed top level partners

. Developed and implemented HTML coding for Australia website

. Developed and implemented all links for Australia website

PREP ME, Chicago, IL 3-Mo. Contract

- May-July, 2009

Online Marketing Manager

Responsible for starting an online division of PrepMe

. Launched affiliate marketing program through Commission Junction

. Developed online referral program

. Redesigned internal e-mail templates

. Improved SEO results by working with IT

BRAESIDE DISPLAYS, Antioch, IL 3-Mo.

Contract - Sept-Nov, 2008

Marketing Manager

Responsible for launching Intelligent Healthcare Displays, a B2B infectious

disease control product line to hospitals, medical practices, day care

centers, schools and other facilities.

. Produced first catalog for IHD saving $3,000 (20%) on first print run.

. Developed first website for IHD - saved $10,000 by consolidating all

photography, copy, product numbers and product lines into one database.

. Worked with internal teams to improve SEO rankings upon launch

FULL TIME POSITIONS

INFINITY RESOURCES, Itasca, IL 2005-2008

Senior Marketing Manager

Responsible for all marketing activities for deepdiscount.com

. Generated $6 million in revenue by initiating affiliate marketing program

by bringing in eight million new unique site visitors within first 12

months.

. Developed targeted promotions for affiliate partners

. Initiated, established and maintained relationships with affiliates.

. Managed placement of banners and coupons on specific affiliate partner

sites

. Negotiated pay-per-click deals based on volume generated and conversions

. Utilized online couponing to generate $500,000 incremental revenue within

12 months

. Created targeted banners/promotions for partners

. Measured all activities via Omniture or Google Analytics

. Designed and developed reporting for top management

A TASTE OF CALIFORNIA, Chicago, IL 1999-2004

Vice President, Marketing (2002-2004)

Responsible for maximizing revenue to wine club members and developing

additional clubs to bring in new members. Also responsible for adding

states to increase exposure and revenue.

. Created additional product lines (clubs) which generated $1.5 million

incremental sales to existing customers in first year.

. Saved $1.5 million in revenue by retaining 5,000 existing members with

new wine club offers.

. Increased market penetration by adding state coverage from six to 30 and

generating an additional $9 million in sales within 24 months.

. Generated additional $2 million in revenue by developing 4-pronged

marketing approach (direct mail, inserts, telemarketing and e-mail)

within 24 months.

Director of Marketing (1999-2002)

Responsible for new member acquisition and retention of current members.

. Saved $275,000 (44%) annually by negotiating printing costs for each

component of direct mail mailing.

. Generated additional $15,000 in revenue by creating new website at a cost

of $6,000.

. Increased enrollments 20% by utilizing new offers and creative

segmentation techniques.

SOFTWARE/SKILLS

Microsoft Office (Excel, PowerPoint, Word), HTML

EDUCATION

University of Illinois, Chicago - B.S.

Major - Marketing

Numerous seminars on Direct Mail, DRTV and all aspects of Internet

Marketing

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