Account Executive Marketing

ERIC ROSENBAUM

** ******* *****

Plainview, New York 11803

www.linkedin.com/in/ericrosenbaum

646-***-**** ****@*****.***

SUMMARY

Senior Marketing professional with 360 expertise in digital/ interactive

marketing, branding, direct response and CRM. Particularly skilled at

establishing strong relationships with executives at all levels and in

delivering innovative, effective marketing solutions on time and within

budget.

PROFESSIONAL EXPERIENCE

Publicis modem New York, NY 2009 - Present

Associate Director, Marketing - Yoplait

Senior client contact for digital marketing on all Yoplait brands. Direct

and execute strategy, creative development and production of various types

of digital projects and campaigns including social media, site and banner

development, contextual and search engine marketing (SEM).

. Guided the successful launch and maintenance of an innovative breast

cancer awareness campaign (Know Your Girls) in social media.

. Established a strong digital presence for the successfully launched

new product Yoplait Delights with outreach (flash & rich media banners

and search), Website (both product and entertainment based) and social

media (Facebook fan page and blog outreach).

. Leading the re-launch of YoPlus in the digital space.

Dentsu America, Inc, New York, NY 2006 - 2009

Vice President, Management Supervisor - Canon

Promoted from Management Supervisor

Served as senior client contact for Canon on the Video, Printer, Projector

and eStore lines of business with responsibility for $20+ million in

billings. Established strategy, managed the creative process and execution

across all media including Web, radio, print and cinema. Provided

proactive recommendations for clients and participated in new business

efforts.

. Directed the Canon Video group's entrance into cutting edge digital

marketing with an integrated viral video campaign.

. Positioned Canon as the leader in high-definition video through the

successful management of various rich media, interactive campaigns.

. Generated a 4:1 return on advertising spend through effective

direction of all keyword and search engine optimization efforts.

. Maintained a leadership role in successfully pitching and winning the

Canon Projector business.

. Successfully developed and mentored junior talent.

Draft, New York, NY 2003 - 2006

Account Supervisor - Verizon FiOS and Business to Business

Promoted from Senior Account Executive

Primary client contact for all Verizon B2B (DSL, Long Distance, Winback and

Premium Market) and regional FiOS business. Key account person responsible

for directing strategy and executing integrated efforts in television,

radio, print and direct mail for each line of business. Managed and

developed teams of up to six direct reports.

. Re-positioned the Verizon B2B marketing efforts by effectively co-

managing the launch of an integrated campaign.

. Supervised all data processing efforts for multiple direct mail

campaigns with versions ranging between 1 and 100 and quantities over

500,000.

. Provided proactive client counsel and creative recommendations to meet

marketing goals through effective communications.

. Effectively mentored team members to excel and be promoted.

ERIC ROSENBAUM PAGE TWO

Millennium Communications Inc, Syosset, NY 2000 - 2003

Account Executive

J.P. Morgan Chase, Kraft, Nabisco, AOL, Efficient Networks, OpenLink,

Westell Technologies

Point person managing integrated off and online marketing efforts for

multiple clients with varying budgets. Launched and developed various

client informational and e-commerce Web sites and online promotions. Lead

account person on Openlink's and Westell's integrated multi-million dollar

branding efforts with intimate involvement in both strategy and execution.

. Led teams, from concept to final deliverable, in the creation of

online promotions and Web site projects for a myriad of clients.

. Developed and delivered effective and persuasive new business

presentations and proposals.

. Trained and supervised Junior Account Executives.

CMG Communications, LLC, New York, NY 2000

Account Executive - Virgin Atlantic Airways

Coordinated and directed team implementation of loyalty and direct response

communications programs for Virgin Atlantic Airways, ensuring best

practices and quality of deliverables.

. Successfully managed the launch of a multi-media, joint promotion with

Handspring, Inc.

. Acted as sole Account Executive on a QuickTime Virtual Reality photo

shoot in the UK.

LOWE LINTAS FOX PAVLIKA, New York, NY 1998 - 2000

Division of Lowe Lintas & Partners

Junior Account Executive - Manhattan East Suite Hotels, RCN, beenz.com

Promoted from Account Coordinator

Handled the day-to-day operations of the Manhattan East Suite Hotels, RCN

and beenz.com accounts

. Collaborated on the Implementation/Creation/Fulfillment of a $1MM RCN

Welcome Kit.

. Contributed to the successful launch of the Benjamin Hotel ensuring

that all promotional materials were printed and delivered on time.

EDUCATION

Bachelor of Arts Degree in Economics (Marketing concentration), State

University of New York at Geneseo

John Wiley Jones School of Business

COMPUTER PROFICIENCY

Microsoft Office Suite

PROFESSIONAL DEVELOPMENT

Public Speaking, Management Techniques, Business Writing, Account

Management and Human Resources

Contact this candidate