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Project Manager Sales

West Hollywood, California, 90069, United States
May 24, 2010

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Veronica Alif

Los Angeles, California *****

Cell: 646-***-****

PROFILE: Marketing communications expert providing strategic management

services with a focus in public relations, media campaigns, branding

programs, trade shows and events, and business development

notable achievements

< Created and led award-winning PR campaigns for Fortune 500 companies:

< 2008 PRSA Bronze Anvil Award for Media Relations Consumer Products: J&J's

K-Y Brand Intrigue launch

< 2008 PR News Platinum PR Award for Anniversary Campaign: DuPont Corian

40 40 program

< Consistently secured media, including: Associated Press, CBS: The Early

Morning Show, Los Angeles Times, KTLA Morning News, New York Times, Orange

County Register, Wall Street Journal, national and trade magazines

< Exceeded DuPont media goals each year by 50%; tripled placements during

the first 3 months heading the account

< Spearheaded the Artist Series, Celebrity Chef and Window Series to

position Rosenthal as a design brand

< Oversaw WorldBed philanthropic campaign to benefit Haitians following

January 12, 2010 earthquake


Steinreich Communications 2009 - Present

Los Angeles, CA

Corporate communications and media relations agency

Vice President

Opened Los Angeles satellite office to oversee west coast clients.

Responsible for strategy and planning, media campaigns, social media

programs, corporate communications, annual plans and staff hires. Client

work includes:

< Launch of WorldBed humanitarian campaign and traveling to Haiti

< E.S. Kluft & Co. "Beyond Luxury" media campaign and Bloomingdale's


< Organic Mattress, Inc. national media campaign and green bedding expert


< Telebrands (As Seen on TV) Inventor's Day Los Angeles event

Marketing Consultant 2008 - 2009

Los Angeles, CA

Responsible for strategy, planning and marketing for clients including

WhoIsChick web series launch at Comic-Con '09, digital marketing for

environmental video site, LA-event marketing for Chocolate


Ogilvy Public Relations Worldwide 2006 - 2008

New York, NY

Award-winning global public relations agency

Consumer Marketing Account Director

Senior project manager responsible for leading client projects. Worked

closely with clients to develop and implement strategic communications

programs that delivered superior results, met budgets and exceeded goals.

Produced and managed events, identified and secured sponsors, created

internal and external marketing materials and provided leadership to junior

staff and spokespersons. Client work included the following:

< Corian annual PR plans including programs with the Guggenheim, New

Museum, Salone del Mobile, ICFF, DWR

< TJX Marshalls "Sole Mates" integrated marketing campaign and blogger


< Unilever's Bertolli Frozen "" and

"" campaigns

< LG Digital Appliances product launch including product integration on


< Johnson's Baby "Bedtime Classics" contest

< LensCrafters flagship store opening

< Select Comfort's Sleep Number Bed re-launch and social media program


< KY Brand Intrigue launch including influential seeding and partnerships

with Ammo Marketing

Public Relations Consultant 2005

New York, NY

Communications expert hired by mid-sized consumer public relations and

advertising agencies to manage client projects. Supervised media

communications for architectural, design, home furnishings, jewelry and

food service accounts. Clients included the following: Georg Jensen, Dyson,

Tufenkian Rugs, Wallcoverings Association, UniLock, Dennis Wedlick

Architects, Ricci Flatware and New York City restaurants.

Waterford Wedgwood Plc., Rosenthal USA, Ltd. 2000 - 2005

New York, NY

International tabletop and gift company; lifestyle brands include Versace,

Bulgari, Warhol, Studio-Line

Creative Services Director; Brand Management

Brand manager and spokesperson that developed and directed marketing and

sales efforts; created marketing campaigns and identified strategic

alliances that impacted sales, garnered media coverage and positioned the

brand in the luxury market. Produced events, managed staff, conducted sales

trainings, provided leadership to national sales team of 7 and handled

visual merchandising and brand image in the New York market. Highlights

included the following:

< Spearheaded programs with lucrative results: The Artist Series, Window

Series, Celebrity Chef

< Developed product lines that increased sales: MarieBelle, Gevalia,

Rosenthal Gift Sets

< Fostered relationships with retail partners: Bloomingdale's, Michael C.

Fina, Macy's, Serendipity

< Traveled annually to Germany to build global product launch plans and

give press tours at Ambiente Frankfurt

< Identified and negotiated sponsorships including James Beard Award,

Cointreau, MoCA, Bulthaup, Rowenta

< Mounted bi-annual trade show exhibits including creative design, general

contracting, collateral, press tours

< Presented emerging trends internally, to retailers and to external groups

(IFDA, FIT, Parsons)

< Handled branded product placement in Ocean's 11 and Spanglish

Cond Nast Publications Details Magazine 1998 - 2000

New York, NY

Monthly national men's lifestyle and fashion magazine

Advertising Associate promoted to Assistant Fashion Editor

Assisted 3 sales directors and managed internal communications and RFPs;

promoted to handle fashion shoots and to manage the approval process of

fashion stories and final proofs.

Starbright Floral Design 1996 - 1998

New York, NY

Start-up floral and event marketing company that has grown into a multi-

million dollar business

Marketing Manager

New business development and event planner responsible for a 30% increase

in sales and brand presence on the Web. Responsible for human resource

matters including hiring, training and motivating staff.



< Canisius College, Summa Cum Laude

Buffalo, NY

Marketing Major, Bachelors of Science

Canisius Marketing Society President, Canisius Marketing Academic Award


< Fashion Institute of Technology, Summa Cum Laude

New York, NY

Advertising & Communications Major, Associate in Applied Science


< Excellent strategy, planning and execution skills

< Entrepreneurial drive and team spirit

< Strong communications and interpersonal skills

< Creatively utilizes untapped resources for cost-savings

< Capable of producing quality events inexpensively and quickly

< Proficient in Microsoft Office

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