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Manager Sales

Location:
7924, United States
Posted:
May 24, 2010

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JEFFREY S. CALIFANO

ONE CHARLOTTE HILL DRIVE

BERNARDSVILLE, NJ 07924

T.(908)***-**** C.(908)***-****

E-MAIL abmrqk@r.postjobfree.com

QUALIFICATIONS

Outstanding success and growth in specialty, department stores, and mass

market.

Customer-centric brand builder. Excellent focus provided to stores and

marketing.

Goal-oriented and results driven team player.

EXPERIENCE

FAIR TRADE COTTON CONSULTANTS (family business) Present

Development and procurement of fair-trade cotton tops for introduction into

US market. Primarily sourced from Africa and the Sub-Continent.

"Socially conscious clothing."

FORMAN MILLS Pennsauken, NJ

2007 to 2008

General Merchandise Manager

GMM for chain of privately held urban deep discount superstores.

Reinvented major segments of the business to explode high margin categories

Layered in new vendors and classifications to keep extreme value price

offering current

Cleaned up excessive carryover to create a more vibrant, current shopping

experience.

Dramatic improvement in quality and value noted by consumer research in

first season.

Awarded "Best Women's Clothing" in Philadelphia Daily News survey.

Extensive domestic travel.

DOTS, LLC (Retail Apparel Group) Solon, OH

2005 to 2007

Chief Merchandising Officer

CMO for 400 store privately held, female specialty operation catering to a

wear now, value priced fashion consumer throughout the Midwest, South and

Eastern seaboard. Exploded accessories, jewelry, and footwear businesses.

Engineered business to feature margin-rich fashion and driver categories.

Grew gross margin by 350 basis points, raising average unit sale and

average sales check.

Narrowed sourcing structure by eliminating poor performers and building

partnerships with the strongest players.

Focused and simplified store layouts and communication vehicles.

Elevated imagery and attitude of marketing to a trend right, wear now

consumer.

Dramatic improvement in quality and lead time by tightening technical and

QC process.

Extensive domestic and European travel.

Direct Reports 2 VP/Divisional Merchandise Managers

Director of Trend Merchandising

Manager of Technical Design and QC

JEFFREY S. CALIFANO

-2-

MAY MERCHANDISING/MAY DEPT. STORES INT'L St.Louis,MO 2001-2004

Sr. Vice-President, Sportswear Product Development Volume $1.1B

Launched May's new brands while bringing definition and boundaries to

existing labels. Created the profiles and framework to launch Ideology,

i.e. and i.e. relaxed without harming May's prior better and moderate

brands. Added/expanded winning product categories and classifications,

exited poor performers.

Pioneered a new Product Development business model for May. .

Challenged and redirected overseas office priorities and processes to

increase profitability, increase speed to market; and, service existing

opportunities.

Guided detailed reviews of all specification guidelines to improve fits.

Extensive travel to Europe and the Orient.

Direct Reports 2 VP Divisional Product Managers/6 Product

Managers

3. Design Directors/11 Designers

FASHION BUG/CHARMING SHOPPES Bensalem, PA 1999-2001

General Merchandise Manager

Managed annual volume of $875 million for 1200 store national chain.

Responsible for Misses/Plus/Junior/Girls Sportswear, Junior/Girls Dresses,

Coats.

Achieved 110 basis point increase in gross margin by end of first year.

Decreased promotions and raised average check with more focused marketing

efforts.

Refined floor plan procedure and improved store communications.

Overseas travel to Europe and the Orient.

Direct Reports 3 Merchandise Managers/12 Buyers/Product Development Staff

HILLS DEPARTMENT STORES NYC/Canton,MA 1989-

1999

General Merchandise Manager

1997-1999

Managed annual sales volume of $375 million. Responsible for all Ladies

Apparel and Accessories. Achieved 90 basis point increase in gross margin

rate by implementing new import programs and pricing policies. Set color

and trend direction for corporate private label product development.

Reorganized buying and merchandising responsibilities to

Increase productivity while reducing payroll. Extensive multi-category

Orient travels.

Direct Reports 3 Merchandise Managers/12 Buyers

Divisional Merchandise Manager 1990-1997

Responsible for Jr.,Misses, Petite and Large Size Sportswear with annual

volume $160M

Director Special Projects 1989

JEFFREY S. CALIFANO

-3-

R.H. MACY'S & CO. /MACY'S NORTHEAST 1977-1989

Divisional Vice President - Merchandise Administrator

Directed Clubhouse and Clubhouse Classics Sportswear divisions. Managed

annual sales volume of $100 million. Supervised merger of New York, New

Jersey Macy's divisions.

Served as corporate Chairman for Charter Club and Better Knitwear and Woven

labels.

R.H. MACY'S & CO. /BAMBERGER'S 1977-1988

Divisional Vice President - Merchandise Administrator 1986-1988

Directed Clubhouse and Clubhouse Classics Sportswear divisions. Managed

annual sales

volume of $60 million. Consistently improved gross margin and stock turn.

Executed superior private label assortments and marketing strategies along

with exploding key domestic resources. Nurtured Charter Club from infancy

as corporate chairman to become Macy's premiere private label for ladies

apparel. European and Orient travel.

Merchandise Administrator 1985-1986

Directed Women's World division with annual sales volume of $35 million.

Expanded sales and gross margin through development of fashion private

label offerings; and, radical adjustment of previously staid fashion

content. .

Store Manager (Plainfield, N.J.) 1984-1985

Divisional Merchandise Manager (Wayne, N.J.) 1983-1984

Buyer - Women's World/Men's Knitwear 1980-1983

Executive Training Squad 1977-1980

EDUCATION Rutgers University, Bachelor of Arts



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