Sign in

Sales Marketing

Palos Verdes Peninsula, California, 90274, United States
May 25, 2010

Contact this candidate
Sponsored by:
Post Jobs to
Multiple Job Boards &
Get more Candidates
Try it Free!
Start your 30-day
Free Trial

Sam Roham

**-* ********* ****** #*** Rolling Hills Estates, CA 90274 ( 1.310.***.****

Qualifications Profile

Performance-driven and insightful with a proven ability to achieve and

exceed all business-development and revenue-generating goals in high-

pressure environments.

> Experienced professional with a successful career in

Advertising/Marketing, business development, product development, and

administration of over 8 years with a passion in sports, games and


> Proactive approach has resulted in capturing numerous accounts and

expanding national client base.

> Possess excellent interpersonal, analytical, and organizational skills

with extensive knowledge in Windows based software and also Adobe

Master Collection CS4 (Photoshop, Illustrator, InDesign, ImageReady)

as well as Adobe Acrobat Professional and Microsoft Office.

> Relationship-development expertise that complements the ability to

aggressively build solid national sales account/client base, drive

revenue growth with an entrepreneurial and analytical mindset.

> Comprehensive knowledge of and experience in leveraging numerous

fortune 500 corporate accounts in a variety of complex scenarios that

obtained results and a yearly basis.

> Proven leadership and team-building skills, coupled with the ability

to direct strong teams in managing customer relationships and

consulting client on all aspect of marketing services.

Professional Experience

R.I.I. - Los Angeles, ca June 2005 to


Working with high-profile clientele and providing strategic marketing

solutions for their events/projects.

Vice President of Marketing/Senior Executive Director

. Led client-insight positioning to deliver "promotional solutions"

on Sony Picture movies such as Planet 51, Salt, Legion, Grown Ups

etc in order to expand brand image and awareness.

. Shaped strategic product positioning offerings to online stores,

and retail stores which enticed the consumer to purchase DVD/Blue

Rays with the specific gift.

. Created from scratch concepts, ideas, and products which were

implemented into a Gift with Purchase which were sold in retail

stores nationwide.

. Enhanced client brand image through positioning and superior value

creation resulting in #1 value share across all categories.

. Oversaw all strategic marketing initiatives, QC, P&L, packaging,

package design, and distribution strategy for clients, achieving

$300 Million in total domestic sales in the sport and entertainment


. Established CPG and CRG in variety of industries driving marketing

and sales goals establishing Top-Of-Mind Awareness.

. Management of 8 Account Executives, taking on new products launches

for specific DVD/Blue Rays gift with purchase and analyzing

clients' financial performance to ensure ROI of 130%.

. Accomplished 6 secondary packaging promotions, 5 different

concepts, 3 cycle-based promotion programs, & client marketing

strategy for several Fortune 100 companies.

. Extended clients brand awareness in current and new channels in

driving gains with consumers, domestically and internationally.

. Saved clients $675,000 by producing customizable products with our

overseas manufactures and follow -through on volume commitments.

. Managed and Led global factories in China, Hong Kong, India and

Mexico encompassing over 150 employees and members and over

$350Million in sales transversely in all lines of business

. Reversed decline in certain movie genres by restructuring marketing

programs, consumer brand recognition and promotional merchandising

resulting in $6 Million turn-around.

. Orchestrated the organizational design, strategy, production,

distribution, and framework for our clients Domestic Account

Management division leading Vice Presidents of Marketing to obtain

sponsorship for their top 3 accounts and bring in 60% of new


Wells Fargo Bank - Brentwood, CA October 2005 to

January 2008

Built a solid record of achievement and advancement through increasingly

responsible Financial Investments as well as marketing the branch to

generate new business for the bank.

Premier Banking Manager/Marketing Manager

. Manage relationship-banking team, risk management, and P&L ensuring

production of revenue levels and territory profitability.

. Develop/update and produce marketing and communication materials

for Supply Management and work with suppliers in the development

and distribution of supplier promotional materials for newly

created/amended programs.

. Generated at least $100,000 per quarter for the bank within the

past 2 years.

. Collaborate with clients to assess individual financial situations

and develop strategic financial planning solutions.

. Oversee securities transactions, funds transfers, margin accounts,

and option trades.

. Manage a premier household customer portfolio with over $1,000,000

assets with the bank.

. Proactive cross-selling additional products through referrals and

outbound calling with the goal of acquiring 100% of the customers'

financial services business.

. Special emphasis is placed on providing customers with personal

loan counseling and lending service with over $3,000,000.

. Analyzed and made credit decisions on requests from existing and

potential clients for home equity and 1st mortgage products.

. Underwrite all client loans/lines in order to establish the ideal

scenario for the client.

. Gains new customers through outbound calls (in-person and


. Development, coordination, and execution of key brand initiatives

and programs, which provides creative support to all marketing team

in order to establish awareness to the appropriate


. Managed over 20 people on sales platform to meet daily, weekly and

yearly quotas.

Key Accomplishments:

o Total loan volume for the past 2 years has been over 23 million,

which ranks as the top 5 producers at Wells Fargo.

o Consistently maintained 100% or better of established production

goals; achieved 169% of 2006 business development goal set at $10

million in assets.

Sam Roham

Page 3

Icon Blue, Inc. - Los Angeles, CA June 2000-

October 2005

Account Executive

. Marketing consulting, with agencies in developing businesses with

brand and customer marketing, with extensive outside B2B sales

experience with a strong experience in the entertainment, sports,

and games.

. Provided exceptional customer service and helped assess clients'

needs to establish long-lasting relationships by exhibiting

excellent oral and written communication skills.

. Collaborated with CEO to develop marketing strategies for top

Fortune 500 companies.

. Created proposal marketing tools to help develop the clientele of

special services companies.

. Managed exemplary sales and marketing team to expedite customer


. Implemented, established and presented multiple presentations on

marketing objectives to over 20 people per presentation to drive

in new business.

. Increased sales and customer satisfaction by advising customers on

benefits of using the service and products provided by Icon Blue

which reached or exceeded monthly and yearly sales goals.

. Designed and implemented ways to assist clients with unique and

inspiring ideas to help build awareness and increase exposure.

Key Accomplishment:

o Executed strategic sales techniques resulting in a solid account

base and consistent performance above quotas.

o Consistently exceeded established account development and revenue

generation goals.

Education and Credentials

Bachelor of Science in Business Administration (2004)

< Dual Emphasis in International Business and Marketing

California State University of Northridge - Northridge, California

Associate of Science in Business Administration (2002)

El Camino College - Torrance, California

Professional Training and Experience:

Advertising/Marketing, Sales experience of over 9 years

Eight week Training course Sales Training (Wells Fargo Bank, NA) to

obtain series 7 & 66 NASD Licenses.

Account Management Systems Training course (Wells Fargo Bank, NA)

Leadership & Team Building Training course (Wells Fargo Bank, NA)

Fluent in English and Farsi and Proficient in Hebrew and Spanish

Contact this candidate