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Manager Marketing

Location:
2421, United States
Posted:
May 27, 2010

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ALLISON FLAHERTY

cell: 781 *** ****

abmqz7@r.postjobfree.com

Lexington, MA 02421

Executive Summary

A creative professional, offering experience within both the corporate and start up environment. A high energy,

results oriented leader recognized for initiative, flexibility, and enthusiasm with a proven track record of success in

taking projects from initial concept through implementation. Possesses the ability to identify the needs of the client

(internal & external), develop and execute a solution plan with technical and development teams.

Experience in early stage internet/tech organizations: developing processes and programs at start up and optimizing

as the company grows. This includes the development of lead generation and management processes. As well as,

implementing measurement analysis that provide information to guide cost saving and realignment plans.

Professional Background

good2gether, Inc. Cambridge, MA July 2007 – September 2009

Start up that provides a new search and social media Web service, distributed through national and local media

partners, that connects the people to causes/non profits and ways they can be involved. The company has grown

200% every quarter which led to national relationship with USA Today and Gannett.

Director of Partner Management/Marketing

Coordinated with media partners on launch activities and promotion of their Do Good ™ Channel to local non

profits and the greater community. Activities included print, online and direct communications.

Managed media partners in placement and management of connect2cause ™ widgets within their site. Monitor

and analyze Do Good Channel sites for traffic growth and user behavior.

Served on product development team provide input to features and functionality based on customer and media

partner’s feedback. As well as conducting market research on use and impact for clients and users.

Developed and managed the lead generation vehicles: web, webinars, and programs with in market partners.

Programs have shown a conversation rate of 65% within 60 days.

Managed large national/region clients with communication and implementation strategies for their network of

chapters/offices. Clients included American Cancer Society, Best Buddies, and Volunteer Center of United

Way.

Managed the client services. Set up knowledge base and templates within the CRM to streamline response

time. Provided key “pain points” to product team for future development.

Senior Manager of Market Launch Programs

Developed and managed the seminars series for initial market launches with over 325 attending 8 sessions.

Created the communications plans to drive registration and attendance. Worked with founder to develop

presentation.

Defined, designed and deployed the Netsuite CRM system for lead, account management and marketing

Designed and implemented initial corporate website for lead generation and public relations.

Managed programs for each market launch and lead generation including: local/national partner program,

market communications materials and lead follow on. Averaged 300 nonprofits at launch with 50% growth in

first 30 days post launch within a market

cMarket, Inc. Cambridge, MA 2003 to 2007

A leading provider of online fundraising services to the non profit and education community. The company was

founded in 2003 and currently has over 6000 client nationwide and has been used to raise over $69 million for its

customers.

Sr. Manager – Strategic Partner Marketing

Responsible for the account strategy and marketing programs with partners and national accounts that has

resulted in $300K in revenue and 250 auction events in 18 months.

Served as key contact for strategic corporate clients (Staples, UGG Australia, Traditional Home) working

closely to leverage auction for marketing and public relations efforts. Additionally, provide feedback to

development group on new feature and functionality requirements.

Developed a network of referring consultants, which have resulted in lead to sale conversion rate 3x standard

marketing conversion.

Managed first media partnership (WCVB TV5) that resulted in on air/web exposure, created a new avenue of

lead generation and has led to introduction to sister stations.

Responsible for day to day public relations activities coordinating with PR firm and president. Initial 3 months

has generated over 75 articles/mention and coverage in USA Today, Non Profit Times and Fox News.

Sr. Marketing Manager

Managed all marketing related activities for initial stage start up. Including tradeshows, PR and website.

Coordinated all events and conferences. Managed all the details from concept, creative,promotion to travel and

budget.

Worked with development team to define initial features and functionality of web based service and managed

first set of beta/key clients. Also created and maintained competitive market analysis.

Launched initial lead generation, sales tracking and reporting process utilizing Salesforce.com.

Virtual Ink – Cambridge, MA 1999 to 2002

Industry pioneer in digitally enabling any whiteboard to be interactive, the company has emerged as a leader in the

development of collaboration technologies, garnering over 25 industry awards.

Director of Marketing

Directed the overall marketing programs and communications worldwide.

Implemented a Product Marketing team successfully bring product lines to market.

Developed channel programs to launch products into the retail market place.

Corporate Software & Technology/Stream International, Canton, MA 1996 to 1999

Director of Marketing Communications

• Developed new marketing programs resulting in $500K in revenue within 12 months

• Revamped channel marketing process to ensure timely processing for partner payments and increased cash flow.

Director of Product Marketing

• Developed and managed the newly formed product marketing group

• Managed the segment marketing team, which was responsible for programs to support the sales efforts.

Additional Experience

ALLISON FLAHERTY 781 *** **** abmqz7@r.postjobfree.com

Number Nine Visual Technologies, Lexington, MA 1995 to 1996

Sr. Marketing Manager

Swan Technologies, Westboro, MA 1993 to 1995

Sr. Manager Marketing Services/Communications

Bitstream, Inc., Cambridge, MA 1988 to 1993

Sr. Manager, Product Marketing, Marketing Specialist, Beta/Test Certification Coordinator

Public Works Software Inc, Farmington, CT 1986 to 1987

Marketing Manager

Multimate International, East Hartford, CT 1985 to 1986

Market/Product Research Intern

Education

University of Connecticut BA Business, Marketing 1985

Computer Proficiency: MS Office Suite, CRM ( Salesforce, Netsuite), Online communications ( Constant Contact,

GotoWebinar ), PowerPoint and various graphic applications.



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