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Marketing Account Executive

Location:
Littleton, Colorado, 80129, United States
Posted:
May 31, 2010

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*** Snyder ****** *********@*****.***

**** ********** ***** ( Littleton, Colorado 80129 303.***.****

Innovation Director / Mobile Marketing Director

Skill Summary

Brand Innovation & Engagement

Global Mobile Marketing campaigns & promotions

Detail-oriented, precision project management

Conceptual development & execution

Managed lg. team of account executives

Channel marketing expertise

Promotional marketing expertise

Client maintenance & appreciation

Entrepreneurial mindset

Major Accounts

( GE Access / SUN

( Nokia Mobile Phones, Inc.

( QCS Communications

( Global Crossing

( Ecrix Backup

( Exclusive Oracle Training

(Qwest Wireless

( TeleTech

( Western Union

Professional History

Lead, Global Mobile Marketing & Engagement, Western Union, Englewood, CO

(10/2009-current)

Develop the WU digital direction & mobile marketing platforms. I

specialize in the mobile marketing arena, savvy digital / social media

marketer. I bring value & expertise in marketing to provide actionable

innovation, including initiating brand acts, strategy, and ideation-while

delivering fresh concepts for the brand. Seasoned in deploying scalable,

multichannel digital promotions & campaigns I successfully executed a

mobile campaign that generated 125% ROI- a first ever mobile marketing

campaign for the brand. Supported the business' key holiday efforts thru

mobile and it resulted in a 4% response rate. I manage the mobile

aggregators, vendors, & creative agencies. I delivered a WU mobile giving

platform for our foundation thru MGF. Daily collaboration with various

global business units to develop & deliver a digital marketing experience,

specifically: Global Business Payments, Wu.com, Americas Business, USOB,

Consumer Experience Group, DMT, and IMT. Bottom line helping Western

Union emerge as not only the leader in money transfer but as a leader in

mobile marketing.

Founding Director, Rally for ***, Denver, CO

(03/2009 - annual)

Co-founded non-profit fundraising philanthropy for women with breast

cancer raised approximately 80K in the first year thru mobile marketing

and social media campaigns. Increased awareness in local area through

successful annual tennis tournament and celebration party with proceeds

benefitting local nonprofit.

Founder & Marketing Director, 3+2 Productions, Denver, CO

(09/2005-12/2008)

Started a production company focusing on exercise DVDs for children ages 3-

8 years of age. The Kid Around Club, was a fresh concept for children to

see exercise as entertainment play thus born a new category of DVD-

"exertainment". This concept had a goal to help all children adopt a

healthy lifestyle and healthy habits from a young age. Had many large

brands such as Target, Crayola and others to collaborate on the project.

Was the conceptual and creative lead and personally proposing the concept

to large partners to gain momentum.

Director of Accounts, Circa65, Denver, CO

(07/2000-05/2003)

Brought in and managed the major accounts for the company. Responsible for

growing each account by at least 65% while maintaining key relationships.

Considered a conceptual powerhouse and brainstorming wonder while working

under tight deadlines and budgets. Responsible for all written project

proposals and multi-media proposals. Successfully delivered and managed

marketing programs including but not limited to B2C and B2B fully

integrated, multi-media approach campaigns. Set-up and managed successful

incentive programs and extensive SEO/SEM strategies. Strong understanding

of channel distributions and channel marketing. Stream-lined company wide

project flow system to ensure efficient working environment.

Marketing Executive, Cherry Creek Shopping Center, Denver, CO (1/1998-

07/2000)

Conceptual development for creative execution of large-scale, high impact

projects. Developed simple in-center signage and collateral materials.

Lead creative and media agency liaison. Managed all media schedules with

media partners. Help develop and deliver special event sponsorships for

the following: The Cherry Creek Arts Festival, The Taste of Cherry Creek,

Janus Jazz Aspen, The Sprint International Golf Tournament, Susan B. Komen

-Race for the Cure, Colorado Shopping Card, Cadillac Club Cherry Creek.

Responsible for the creative and delivery "John Fielder's: The and Now",

photographic journey. While I was there we were Denver's number one

tourist attraction.

Account Executive, The Marketing Continuum, Dallas, Texas (05/1995-

12/1998)

Managed successful incentive and loyalty programs for Nokia Mobile Phone,

Inc., such as, The Nokia Sugarbowl, and other trade and consumer loyalty

programs. Managed collegiate advertising for national publications and

executed on-screen and outdoor advertising campaigns.

Assistant Account Executive, The Marketing Continuum, Dallas, Texas

Helped AE/AD develop and carry out loyalty programs, promotions and

sweepstakes and collected relevant marketing data to support the programs.

Client work included: Rolling Rock, Snapple, JC Penney, Marriot, with main

emphasis on Nokia Mobile Phone Inc.

education

Southern Methodist University, Dallas, Texas / Cox School of Business

Graduate

Bachelor of Business from SMU Cox School of Business, Triple Major-

Marketing, Economics and French

o One year living abroad in Paris, France -fluent in French

o Rosetta Stone, Learning Spanish- current

o Direct Marketing Association; Internet Marketing Advanced Course -

NYC 2000

o American Marketing Association, active member

o Mobile Marketing Association, mobile marketing certification

intensive course

o iMedia, active member

o ANA, active member

community service

Rally for ***, Co-Founded the annual fundraiser in Denver to support local

nonprofit Sense of Security

5280 Single in the City Gala, Developed a new way to reach Denver singles

for the publication (2002)

Denver Art Museum-CultureHaus, Board of Directors, Public Relations Chair

(2000-2003)

Children's Museum of Denver, Chair position for 7+ years (2003-2010)



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