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Sales Representative

Fayetteville, New York, 13066, United States
May 31, 2010

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Kelli Raynor

*** ******* ****

Fayetteville, New

York 13066





Sales and Marketing Professional

Sales professional experienced in both sales and marketing of educational

products. Skilled in developing territories, recruitment of new customers,

brand awareness, meeting and exceeding goals and fostering relationships

with decision makers. Adept at presentations, in-service training and

assessments/needs analysis. Motivated, self-starter that takes ownership

of opportunities and outcomes in order to achieve corporate goals.


Grand Canyon University

Sept 2008 - present

Sales and Recruitment Representative/ Team Lead

. Responsible for sales of educational programs for an

international educational institution with a student base of 35k

including both

online and campus students.

. Recruited to launch new educational product in the state of New


. Prospected new accounts in over 29 counties to develop New York


. Achieved position as number 1 sales representative in the

country after 3 months by closing an average of 2-4 customers

per event.

. Initiate meetings with Superintendents to create district wide

recruitments events - 12-20 events per month.

. Plan and implement all marketing for each recruitment event.

. Served as subject matter expert at national division trainings

and on team conference calls.

. Skilled in qualifying students to maintain current 80-85%

retention rate.

. Developed lead base to create a consistent pipeline of new sales


. Created new sources for sales opportunities that are now

implemented across the country.

. Deliver group presentations for prospective students and



. Invited to Summer and Winter Leadership Summits - extended only

to the top 10% in the organization

. Honored with MVP Award in July 2009

. Granted Manager's Character Award in July 2009.

. Promoted to Team Lead for the North East Region within first


Houghton Mifflin Harcourt School Publishers

Feb 2007-Sept 2008

Educational Consultant

. Assisted sales representative with prospecting territory, cold calling

and telemarketing.

. Conducted in-service presentations for educators and administration.

. Performed sales presentations for educators and administration.

. Provided one-on-one instruction for teachers.

. Presented exhibits for awareness meetings.

. Created special projects to facilitate brand awareness.

. Responsible for building relationships with administrators, office

staff and teachers.

. Constant follow-up to ensure excellent customer service.

Children's Therapy Network, Aug

2002- Aug 2005

Special Education Itinerant Teacher

. Created schedule organizing families, therapists and service


. Developed individual program for each student, including objectives

and goals.

. Provided consultation for families, caregivers and classroom


. Performed all assessments, evaluations and report writing.

. Managed all personal paperwork for agency and county monthly


. Continual communication with school district and county


. Participated in all corporate trainings and continuing education.

Fayetteville-Manlius School District and Westhill School District


Kindergarten Teacher and 5th and 6th Grade Teacher

Developed and implemented multi-level units of instruction.

. Built strong relationships with parents using continual communication

through regular volunteer programs and conferencing using a variety of


. Participated with staff through professional development days, daily

team meetings and program development.

. Initiated contact with resource/support staff.

. Incorporated a variety of strategies to meet the needs of multiple


. Continual assessment and needs analysis.

Additional Sales Experience in account management and outside sales

with Pilot Communications, Cellular One and

Comdoc Office Systems


LeMoyne College, Syracuse, New York

M.S. in Teaching

State University of New York at Cortland, Cortland, New York

B.A. in Sociology

Certifications: New York State Provisional Certification in Special

Education and Elementary Education

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